The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
2026 Forecast Planning: Board vs Budget vs Bonus Explained
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong.
In this episode of the Podcast, R...
Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)
Most brands are building their 2026 plan all wrong.
In this episode, Taylor breaks down why you can’t walk into the n...
How to Optimize Ad Spend in Real Time During Black Friday
Black Friday isn’t won by guessing, it’s won hour by hour.
In this episode of the Podcast, Richard and Luke break dow...
Is Ecommerce Finally Rebounding? Here’s What the Data Says.
After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but con...
How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday
Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down e...
Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships
What if you didn’t need to spend money to find out which ads work?
In this special episode of the Random Show, Taylor...
From JP Morgan to DTC: How Ondo Built a Better Sock Brand
He left JP Morgan to build a sock brand and it worked.
In this episode of podcast, Taylor sits down with Daniel Shim,...
Why Retention Starts at Acquisition: A New Approach to LTV Growth
Most brands treat retention and acquisition as separate strategies and that’s the problem. In this episode, we reveal...
The Modern Media Playbook
In this episode of Podcast, Taylor and Luke take you inside the system Common Thread Collective has built to define w...
How to Win Q4 with Data, Not Guesswork
Stop guessing — start scaling.
In this episode of Podcast, Richard and Luke break down how one eight-figure brand com...
2026 Forecast Planning: Board vs Budget vs Bonus Explained
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong. In this episode of the Podcast, R...
Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)
Most brands are building their 2026 plan all wrong. In this episode, Taylor breaks down why you can’t walk into the n...
How to Optimize Ad Spend in Real Time During Black Friday
Black Friday isn’t won by guessing, it’s won hour by hour. In this episode of the Podcast, Richard and Luke break dow...
Is Ecommerce Finally Rebounding? Here’s What the Data Says.
After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but con...
How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday
Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down e...
Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships
What if you didn’t need to spend money to find out which ads work? In this special episode of the Random Show, Taylor...
From JP Morgan to DTC: How Ondo Built a Better Sock Brand
He left JP Morgan to build a sock brand and it worked. In this episode of podcast, Taylor sits down with Daniel Shim,...
Why Retention Starts at Acquisition: A New Approach to LTV Growth
Most brands treat retention and acquisition as separate strategies and that’s the problem. In this episode, we reveal...
The Modern Media Playbook
In this episode of Podcast, Taylor and Luke take you inside the system Common Thread Collective has built to define w...
How to Win Q4 with Data, Not Guesswork
Stop guessing — start scaling. In this episode of Podcast, Richard and Luke break down how one eight-figure brand com...
