The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
Turning Incrementality Tests Into Action That Makes You Money
Incrementality tests are “in”… but the real problem is what you do after the read.
In this episode, Taylor sits down ...
The Sales Tax “Nexus” Trap Most Brands Miss
Sales tax feels simple—until you hit nexus.
In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks dow...
How OLLY Built a Retention Engine for a Brand Sold Everywhere
Acquisition is getting tighter! In this episode, we flip the script and talk about the lever most brands under-invest...
224 Calls Later… This One Problem Showed Up Everywhere
In this episode, Richard and Luke unpack a pattern they couldn’t ignore after running 224 sales call transcripts thro...
The $1M → $10M Ecom Growth Map
Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever a...
Stop Guessing Your Ecommerce Budget
In this episode, Richard and Luke break down the system we use to help 8-figure ecommerce brands stop guessing and st...
When AI Knows Everything, How Do You Decide Anything?
AI promised clarity. Instead, it delivered information overload.
In this episode, we unpack what happens when AI give...
Agentic Commerce Is Here and It Changes Everything
In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Co...
How our Prophit System Forecasts Creative Volume
Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized.
In this episode, we b...
Why Real Growth Comes From Accountability, Not Tools
Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software,...
Turning Incrementality Tests Into Action That Makes You Money
Incrementality tests are “in”… but the real problem is what you do after the read. In this episode, Taylor sits down ...
The Sales Tax “Nexus” Trap Most Brands Miss
Sales tax feels simple—until you hit nexus. In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks dow...
How OLLY Built a Retention Engine for a Brand Sold Everywhere
Acquisition is getting tighter! In this episode, we flip the script and talk about the lever most brands under-invest...
224 Calls Later… This One Problem Showed Up Everywhere
In this episode, Richard and Luke unpack a pattern they couldn’t ignore after running 224 sales call transcripts thro...
The $1M → $10M Ecom Growth Map
Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever a...
Stop Guessing Your Ecommerce Budget
In this episode, Richard and Luke break down the system we use to help 8-figure ecommerce brands stop guessing and st...
When AI Knows Everything, How Do You Decide Anything?
AI promised clarity. Instead, it delivered information overload. In this episode, we unpack what happens when AI give...
Agentic Commerce Is Here and It Changes Everything
In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Co...
How our Prophit System Forecasts Creative Volume
Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized. In this episode, we b...
Why Real Growth Comes From Accountability, Not Tools
Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software,...
