The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
Why “Perfect Attribution” Is a Lie (And What Actually Matters)
Most brands are chasing “perfect attribution.”
That’s the wrong goal.
In this episode of the Podcast, Tony sits down ...
The ‘Flow Era’ Is Coming: The End of ‘Easy’ DTC
The last five years of DTC forced brands through extreme conditions — easy money, explosive growth, brutal pullbacks,...
The 3 Things Brands Must Get Right to Win in 2026
In this episode of the Podcast, we break down the three things brands must get right to win in 2026 — based on real p...
26 Predictions That Will Reshape Commerce In 2026
2026 won’t be an evolution of commerce … it will be a reset.
In this episode, Taylor and Richard unpack 26 prediction...
What 53,000 Ads Reveal About Meta’s Andromeda Algorithm
Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded.
In t...
CFO Summit: Turning Your Marketing Calendar Into a Financial Forecast
If you’re a CFO building forecasts without full visibility into marketing’s plan, this session is for you.
Finance an...
Welcome to Q5: The Most Important Quarter You’re Ignoring
The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent sp...
The Marketing Calendar Is Your Real Revenue Model
In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketin...
The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-fi...
From Campaigns to Cash Flow: How to Build a Forecast That Works
How do high-performing ecommerce brands turn campaigns into predictable cash flow?
In this episode, we break down the...
Why “Perfect Attribution” Is a Lie (And What Actually Matters)
Most brands are chasing “perfect attribution.” That’s the wrong goal. In this episode of the Podcast, Tony sits down ...
The ‘Flow Era’ Is Coming: The End of ‘Easy’ DTC
The last five years of DTC forced brands through extreme conditions — easy money, explosive growth, brutal pullbacks,...
The 3 Things Brands Must Get Right to Win in 2026
In this episode of the Podcast, we break down the three things brands must get right to win in 2026 — based on real p...
26 Predictions That Will Reshape Commerce In 2026
2026 won’t be an evolution of commerce … it will be a reset. In this episode, Taylor and Richard unpack 26 prediction...
What 53,000 Ads Reveal About Meta’s Andromeda Algorithm
Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded. In t...
CFO Summit: Turning Your Marketing Calendar Into a Financial Forecast
If you’re a CFO building forecasts without full visibility into marketing’s plan, this session is for you. Finance an...
Welcome to Q5: The Most Important Quarter You’re Ignoring
The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent sp...
The Marketing Calendar Is Your Real Revenue Model
In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketin...
The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-fi...
From Campaigns to Cash Flow: How to Build a Forecast That Works
How do high-performing ecommerce brands turn campaigns into predictable cash flow? In this episode, we break down the...
