Ad Creative Production: Content that Converts

Need more creative to unlock growth?

We’ve got you covered with UGC Creator content — built for YouTube, Shorts, Demand Gen, Meta, TikTok, and organic socials.

It’s never a question of if your brands need creator content in their ad accounts …

In most healthy ad accounts, UGC makes up anywhere from 30-70% of the total media mix.

Unfortunately, creator content is often too expensive … or just too hard to source at the volume your brand needs to fuel profitable growth. Maybe you’ve never even tested UGC ad creative in your account.

That’s where we come in.

At Common Thread Collective, we know your product, we know your customer, and we know your ad account … better than anyone.

This gives us the ability to brief creators with the right hooks and angles to create content that actually converts.

Three scalable UGC packages, built to match your account needs:

Package 1

20 Ads, 5 Creators

Perfect for brands who have never tested UGC in their ad account.
Package 2

40 Ads, 10 Creators

For brands seeing strong UGC results, new content fuels spend and efficiency.
Package 3

80 Ads, 20 Creators

UGC is your top-performing creative, get the volume to drive 30%+ of spend.

It’s only creative if it’s creating profit.

Want more details? Keep going. It’s all right here …

User-Generated Content

Put your customer front and center with raw authenticity.

iPhone-style Reels videos can become your paid social superpower.

In 90% of our ad accounts, these are our best-performing ads.

That’s why we created an affordable package of ten user-generated videos — native social content, ready for you to deploy.

UGC Creator Content includes:

Reels-style videos at just $300/ad
Quick hooks with clear call-to-action, built against tested & proven best-performing ad formats
Access to all raw assets
Unlimited usage for ads or organic placement

Get UGC

Common Thread Collective is a machine! This is the best UGC service I’ve ever seen.

I don’t know how you keep doing this with the people, software, and processes.

Dave Huffman,
Chief Revenue Officer at STEMREGEN

Our UGC Ad Workflow

Get Winning User-Generated Ad Creative in Just 4 Weeks

Target the right SKUs to drive demand

We’ll help align on concept volume and focus products — based on best sellers, hero SKUs, new launches, high margin, high inventory, or seasonality.

Don’t leave the strategy to chance

Together, we’ll discuss hooks and angles for your chosen products, plus any key brand dos and don’ts.

From there, we’ll select the right creators, handle the full briefing, and covers all creator costs — built into your package.

Account-ready assets & everything you need to iterate

Once creators are locked, we’ll send detailed briefs, manage revisions, and collect both final reels and raw content.

You’ll get it all … both the finals and raw assets for future use, with full rights. Then, we test the ads in your account using your BAU campaign structure to measure real performance.

All in just four weeks.

Learn More About Our User-Generated Content Creator Program

Get access to the ad production used by:

Unlike Other Influencer Agencies

Built for Performance, Not Just Influence

While most influencer agencies deliver vanity metrics, we deliver acquisition.

For PRO Compression, we built a UGC engine that unlocked new audiences in the fitness apparel space. Hooks targeted marathoners, trail runners, hybrid athletes, HIIT fans, and run clubs with messaging that matched their mindset.

We positioned the product as essential recovery gear — opening new segments, boosting brand relevance, and turning niche communities into high-performing acquisition channels.

The result?

🏆These ads became the best-performing acquisition ads ever for the account
💸Creator content now drives 40%+ of total ad spend
🔁Learnings guided the next round of content, dialing in on top-performing angles and audience segments to hit ROAS targets

This isn’t one-and-done content … it’s a scalable system for growth.