Retention Marketing Campaigns That Don’t Take a ‘Lifetime’
📈 Grow your list and accelerate LTV with full-service email marketing + SMS
🗓 Active email management begins within 3 weeks of kickoff
✍️ 3-month initial contract
As acquisition costs rise and margins suffer …
Unfortunately, most retailers miss the mark on email marketing and SMS. Why?
Because they fail to implement a retention program that:
Worse, many brands have yet to implement SMS marketing due to confusion over how to leverage this high-engagement channel.
We get it. Executing a cross-channel and cross-device strategy is hard.
Especially when you’re responsible for feeding the beast that is your email marketing calendar. Maybe you’re tired of constant anxiety from a channel that never stops.
Maybe you’re working with an agency that’s failed to lead the charge.
Or maybe … your agency has made critical errors that can’t be undone.
The question is: What makes us a trustworthy partner?
Want more details? Keep going. It’s all right here …
Retention at Common Thread Collective operates as an in-house team dedicated specifically to ecommerce and DTC retailers.
From planning to implementation, creative to coding, campaign set-up to ongoing optimization, we handle every aspect of your email and SMS programs.
Our retention experts know the advantages and limitations of ecommerce marketing channels.
Because of that, three tactics set us apart …
Rather than start with pop-ups or landing pages, set your foundation on a comprehensive journey.
We understand how to coordinate paid media and amplify cross-channel campaigns. Only after diagnosing where your best customers come from … do we then optimize for conversions: page-by-page and form-by-form.
If churn is outpacing new sign-ups, our full-funnel approach will grow your email list with qualified subscribers.
We create eye-catching creative, but never lose sight of the prize. Your email campaigns might be pretty, but do they convert? Are you relying on email templates or default marketing automations?
Combine visual storytelling, strong branding, and personalization. That way, you get both design and regular AB testing to make data-driven decisions.
If you’re creating emails based on look and feel alone, our campaign creative will generate more revenue per send.
For ecommerce businesses, cash is king. That’s why we focus on driving short-term LTV — 60-90 day payback periods — so you can reinvest in your business.
Even better, we do that through email marketing campaigns, SMS, and loyalty programs … as well as customer cohorts built around:
If you’re not sure what your repurchase rate looks like, who your most valuable customers are, or how to accelerate LTV: don’t worry.
This detailed checklist unearths the most common mistakes holding brands back from scaling — as well as your biggest opportunities …
|Monthly Deliverables||Scaling||Intermediate||High Volume|
|New & Optimized Flows||1||2||2|
|Scaling: Monthly Deliverables|
|New & Optimized Flows||1|
|Intermediate: Monthly Deliverables|
|New & Optimized Flows||2|
|High Volume: Monthly Deliverables|
|New & Optimized Flows||2|
All plans include: weekly snapshot of broadcasts, and monthly full program report