Ecommerce Email & SMS Retention
Increase existing customer revenue to drive predictable, profitable growth.
From planning to implementation, creative to coding, campaign set-up to ongoing optimization, we handle every aspect of your email and SMS marketing programs.
Email and SMS are better together.
We don’t manage your retention channels in silos.
Our experts understand both the advantages and limitations of every ecommerce marketing channel, so we’ve built a tech-enabled process that pairs world-class strategy with a proprietary system for execution to generate profitable growth.
Here’s how we deliver …
1. Custom Data Modeling
Every month has its own marketing calendar and expected contribution per customer cohort. Our data science team builds a returning customer regression model to forecast expected results.
We analyze historical performance to determine the revenue contribution email needs to deliver to hit that month’s total returning customer revenue goal.
2. Set Revenue Expectations
We analyze your Campaigns and Flows to set an average revenue contribution expectation for every campaign content type.
Your Marketing Calendar is integrated into our Growth Map, with Email + SMS campaigns planned in alignment with it.
3. Campaign Creation
Every Campaign type and Flow carries a daily revenue expectation. Contributions align with the Marketing Calendar, which ladders up to the total month’s revenue goal.
We deploy flow optimizations based on opportunities identified in the Customer Journey.
Each creative asset is built from scratch, bespoke for your brand, and includes:
- Calendar Planning
- Copywriting
- Design
- Coding (varies by plan)
- Setup in Platform
- Quality Control
- Segmentation
- Scheduling
- Analytics
Each creative asset is built from scratch, bespoke for your brand, and includes:
- Calendar Planning
- Copywriting
- Design
- Coding (varies by plan)
- Setup in Platform
- Quality Control
- Segmentation
- Scheduling
- Analytics
Brands we’ve worked with
How We Partner Together
Plot. Pivot. Profit.
Daily, weekly, monthly, and quarterly rhythms ensure connection.
Every day, actual revenue contribution is tracked against the daily projections. If we fall more than 10% behind goal, we communicate the dropoff and recommend additional sends to bridge the gap.
Every week, recurring synchronous meetings review prior week's program performance and month-to-date pacing against goal.
Every month, full program reporting covers key KPIs including actual vs. forecast, list growth and health, opens, clicks, conversions, revenue, bounce/unsubscribe rates, and more.
Every quarter, a dedicated review discusses top priority initiatives for the coming quarter and updates your Customer Journey flow.
Increase Your Monthly Revenue with Email & SMS
Ecommerce success is built on existing customer revenue.
And the easiest way to build that revenue … is email.
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Grow your list with full-service Email marketing + SMS.
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Accelerate lifetime value (LTV) in 60-90 day payback windows.
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Active email management begins within 3 weeks of kickoff.
We partner with the best for Email, reviews, and loyalty
Give us a call to get started on your profit-generating Email machine.
