Retention Marketing Campaigns That Don’t Take a ‘Lifetime’
📈 Grow your list and accelerate LTV with full-service email marketing + SMS
🗓 Active email management begins within 3 weeks of kickoff
Ecommerce Email & SMS Retention
Increase Existing Customer Revenue
Drive predictable, profitable growth
Email and SMS marketing at Common Thread Collective operates as an in-house team dedicated specifically to ecommerce and DTC retailers.
From planning to implementation, creative to coding, campaign set-up to ongoing optimization, we handle every aspect of your email and SMS marketing programs.
We don’t manage your retention channels in silos. Email and SMS are better together.
Our experts know the advantages and limitations of ecommerce marketing channels. So we have built a tech-enabled process that combines unique world-class strategy with a proprietary system for execution to generate profitable growth.
Here’s how we deliver …
1. Custom Data Modeling
Every month in the year has a different marketing calendar and expected contribution per customer cohort. Our data science team creates a returning customer regression model to set the expectation for results.
Historical months are analyzed to understand what the expected revenue contribution from email should be to achieve that month’s total returning customer revenue goal.
2. Set Revenue Expectations
Your Campaigns and Flows are analyzed and an average revenue contribution expectation is set for every single campaign content type.
Your Marketing Calendar is integrated into our Growth Map and Email + SMS Campaigns planned in alignment with each.
3. Campaign Creation
Every Campaign type and Flow has a daily revenue expectation. Revenue contributions align with the Marketing Calendar, and the calendar ladders up to the total month’s revenue goal.
Flow optimizations are deployed based on the opportunities identified in the Customer Journey.
Each creative asset is built from scratch, bespoke for your brand, and includes:
- Calendar Planning
- Copywriting
- Design
- Coding
- Setup in Platform
- Quality Control
- Segmentation
- Scheduling
- Analytics
Built to serve ecommerce brands
How We Partner Together
Plot. Pivot. Profit.
Daily, weekly, monthly and quarterly rhythms ensure connection.
Every day, actual revenue contribution is tracked against the daily projections. If behind goal >10%, we communicate the dropoff and recommend additional sends to bridge the gap.
Weekly synchronous meetings to review prior week’s program performance and month-to-date pacing against goal.
Monthly full program reporting on key KPIs, including actual vs. forecast, list growth and health, opens, clicks, conversions, revenue, bounce/unsubscribe rates, and more.
Quarterly reviews to discuss top priority initiatives for the coming quarter and updated Customer Journey flow.
We partner with the best for email, reviews, and loyalty …
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