Retention Marketing Campaigns That Don’t Take a ‘Lifetime’
📈 Grow your list and accelerate LTV with full-service email marketing + SMS
🗓 Active email management begins within 3 weeks of kickoff
✍️ 3-month initial contract
Ecommerce Email Marketing Agency: Retention & SMS
Because you can’t afford to wait a “lifetime” for LTV
As acquisition costs rise and margins suffer …
Profiting from your hard won customers is essential to success.
Unfortunately, most retailers miss the mark on email marketing and SMS. Why?
Because they fail to implement a retention program that:
- Captures qualified contacts
- Nurtures them to first purchase, and
- Accelerates lifetime value (LTV) in 60-90 day payback windows
Worse, many brands have yet to implement SMS marketing due to confusion over how to leverage this high-engagement channel.
We get it. Executing a cross-channel and cross-device strategy is hard.
Especially when you’re responsible for feeding the beast that is your email marketing calendar. Maybe you’re tired of constant anxiety from a channel that never stops.
Maybe you’re working with an agency that’s failed to lead the charge.
Or maybe … your agency has made critical errors that can’t be undone.
The question is: What makes us a trustworthy partner?
Give us a call to start maximizing customer revenue via email:
Want more details? Keep going. It’s all right here …
Unlike Other Ecommerce Email Marketing Agencies
Capture more subscribers, nurture more sales & retain more loyal customers
Retention at Common Thread Collective operates as an in-house team dedicated specifically to ecommerce and DTC retailers.
From planning to implementation, creative to coding, campaign set-up to ongoing optimization, we handle every aspect of your email and SMS programs.
We don’t manage your retention channels in silos. Email and SMS are better together.
Our retention experts know the advantages and limitations of ecommerce marketing channels.
Because of that, three tactics set us apart …
1. Capture: From Visitors to Subscribers
Rather than start with pop-ups or landing pages, set your foundation on a comprehensive journey.
We understand how to coordinate paid media and amplify cross-channel campaigns. Only after diagnosing where your best customers come from … do we then optimize for conversions: page-by-page and form-by-form.
If churn is outpacing new sign-ups, our full-funnel approach will grow your email list with qualified subscribers.
2. Nurture: Turn Subscribers into New Customers
We create eye-catching creative, but never lose sight of the prize. Your email campaigns might be pretty, but do they convert? Are you relying on email templates or default marketing automations?
Combine visual storytelling, strong branding, and personalization. That way, you get both design and regular AB testing to make data-driven decisions.
If you’re creating emails based on look and feel alone, our campaign creative will generate more revenue per send.
3. Retain: Transform Customers into LTV
For ecommerce businesses, cash is king. That’s why we focus on driving short-term LTV — 60-90 day payback periods — so you can reinvest in your business.
Even better, we do that through email marketing campaigns, SMS, and loyalty programs … as well as customer cohorts built around:
- Seasonality
- First-product purchased
- And the channel or offer that brought them in
If you’re not sure what your repurchase rate looks like, who your most valuable customers are, or how to accelerate LTV: don’t worry.
That’s what we do best.
It all starts with a
free Retention
Audit to find out if we’re the right partner.
This detailed checklist unearths the most common mistakes holding brands back from scaling — as well as your biggest opportunities …
- Basics: Is your email service provider (ESP) correctly integrated with your ecommerce platform, product feed, and tracking pixel?
- Email List Building: How effective are your email and SMS sign-ups? Are your tactics compliant with privacy laws?
- Automated Emails: Are core flows live, compelling, and coordinated — welcome email, abandoned cart emails, post-purchase, and VIP?
- Newsletter & Campaigns: Are you mailing too much or not enough? Do you have the right balance of brand awareness with merchandising?
- Creative: Aside from rendering properly, does your creative generate high open rates, click-throughs, and conversion rates?
- List Health & Segmentation: Are new subscribers outpacing churn? And are you using data to better target your audience?
- Deliverability: Is your account authenticated? Do your capture tactics or mailing practices put you at risk of landing in spam?
- SMS Program Review: Are you taking advantage of this high engagement channel in an effective and respectful way?
We partner with the best for email, reviews, and loyalty …
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