More than a Facebook

Ad Agency:
Ecommerce Growth Partners

Because you don’t need social media marketing … you need profit.

(And we’re really good at both.)

Common Thread Collective exists to help entrepreneurs achieve their dreams.

1. Scale faster with a consolidated campaign structure

Take full advantage of Facebook’s machine learning by combining the right Ad Sets with the right Daily Budgets enabled for scale. Eliminate wasted spend, reduce Learning Phase time, and minimize human error.

If you’re currently spending below target or constantly tinkering in Facebook Ads Manager, we can bring stability and efficiency.

3. Increase profit through
product-specific targets & lifetime value

Single account ROAS targets hide the very thing your business needs: money in your pocket. To carve a path to net profit, we set success metrics by SKU and measure LTV with campaign cohorts (60-120 day payback windows).

If you’re running on a single account ROAS target, we will make you more money, period.

It all starts with a
31-point Facebook highlight
audit to find out if we’re the right partner.

This detailed checklist unearths the most common mistakes holding brands back from scaling — as well as the biggest opportunities …

  • Basics: Correct Pixel function and Catalog Manager set-up for ecommerce
  • Structure: CBO, cost caps set by AOV, budget-to-ad-set ratio, DPAs, and overall spend mix by audience
  • Targeting: Prospecting vs remarketing, proper exclusions, automatic placements, plus international and demographic testing
  • Optimization: Conversion campaigns optimized for purchase, bidding aligned with the funnel, landing pages, and profitability
  • Attribution: Click vs view deltas alongside determining your account’s delayed attribution multiplier (DAM)
  • Creative: Copy, content, ad format, and sizing; plus, baseline AIDA metrics to establish effectiveness stage-by-stage

Let us show you what you might be missing with a free account audit:

    Want more details of our digital marketing and paid media strategies?
    Keep going. It’s all right here …

    Move beyond the anxiety and daily chase of outcomes. Working with CTC gives you …

    • Greater efficiency because we require all our buyers to spend less than 30% of your money in the Learning Phase
    • Clearer demand forecasting with custom conversions on evergreen campaigns for product-level visibility
    • More new customers through a budget allocated for growth, rather than buying-back existing customers
    • Tighter pay-back windows with attribution mapped to your customer purchase journey
    • Better and higher profitability by SKU-level reporting, cohort-specific LTV, and product-specific campaigns
    “By cranking ad spend while maintaining +5.2 ROAS, we’ve already done 2.5x the online sales we did last year. And we’re on track to 7x moving forward.”

    “We’re improvisers. This year, you have to be. CTC consistently advises on new angles to test with a level of nuance and thoughtfulness that makes me wonder if they know my business better than I do.

    They balance our aggressive goals with the ever-changing realities of media buying in a way that results in us most effectively deploying our Facebook marketing.”

    Sanjay Jenkins,
    Director of Ecommerce at Buff City Soap

    Tap into the expertise of media buyers backed by success

    3.3x

    Average growth among
    year-over-year clients

    61

    Brands scaled beyond $2M
    in annual revenue

    $610M+

    In client sales generated
    across channels

    24

    Brands scaled beyond $10M
    in annual revenue

    “Since partnering with CTC, Dorsal has grown 710% YoY. We achieved our first dream of $500k annual sales within months and will crush our second dream of $2M in 2020.”

    “Our media buyer, Ryan, has been incredible from day one — especially his role in helping us sell internationally and positioning Dorsal’s mission from the ad creative to the copy to the landing pages.

    As a marketing agency, they understand how to drive demand on social-media platforms through native, influencer, and direct-response content. Their big-picture approach then capitalizes on that demand on both social and Google.”

    Chad Ross,
    CEO & Founder at Dorsal Bracelets

    A trusted partner across digital media

    Social Media Buying & Planning

    📈 Scale profitably through paid
    social on Facebook and Instagram

    ⏱ Account management can begin immediately

    🗓 2-month initial contract

    💵 10% of spend*

    Starting at:
    $5K PER MONTH

    Additional marketing services are also available: SEM and search engine optimization (SEO), Snapchat, YouTube, email marketing, ad creative, content marketing, web design, and more.

    But, if your business is ready to see what our expert media buyers can do to help you grow …

    Find out if we’re the right media agency for you with a 31-point Facebook audit …

      *Services start at $5k, moving to 10% of ad spend for accounts that spend over $50k per month