The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
What a Profit Engineer Does Every Day at CTC
Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down w...
Why Your Email Strategy Is Not a Content Calendar
In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framewor...
Diversify Now: The 6-Week Q4 Window Closing Fast
Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8...
We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.
We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 mill...
Ecommerce Growth With a Money-Back Guarantee
Our newest ecommerce growth offer comes with a money-back guarantee and a data advantage built in: visibility into wh...
Ecommerce Growth: The 3-Pillar Framework We Use
Our VP of Ecommerce Strategy, Luke Austin, just got back from a 3-day fishing trip in Sitka, Alaska: 90 lbs of salmon...
Do This to Scale Your CPG Brand — Guaranteed
Joy Sharma, CTC's Director of Accelerator, walks through a brand-new CPG growth offer backed by a 20% uplift guarante...
Why 8-Figure Brands Waste Days Finger-Pointing When Results Miss (And the Fix)
When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks "why did we m...
Taylor and Andrew Debate Cost Controls (We Ran the Numbers)
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobod...
The Agency Model Is Broken. We Fixed It.
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta me...
What a Profit Engineer Does Every Day at CTC
Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down w...
Why Your Email Strategy Is Not a Content Calendar
In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framewor...
Diversify Now: The 6-Week Q4 Window Closing Fast
Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8...
We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.
We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 mill...
Ecommerce Growth With a Money-Back Guarantee
Our newest ecommerce growth offer comes with a money-back guarantee and a data advantage built in: visibility into wh...
Ecommerce Growth: The 3-Pillar Framework We Use
Our VP of Ecommerce Strategy, Luke Austin, just got back from a 3-day fishing trip in Sitka, Alaska: 90 lbs of salmon...
Do This to Scale Your CPG Brand — Guaranteed
Joy Sharma, CTC's Director of Accelerator, walks through a brand-new CPG growth offer backed by a 20% uplift guarante...
Why 8-Figure Brands Waste Days Finger-Pointing When Results Miss (And the Fix)
When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks "why did we m...
Taylor and Andrew Debate Cost Controls (We Ran the Numbers)
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobod...
The Agency Model Is Broken. We Fixed It.
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta me...
