The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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D2C Brands Grew 15% in H1 (But At What Cost)
In this episode Richard and Steve break down H1 2026 performance data from across the CTC client portfolio, covering ...
We're Opening Our Doors to 7-Figure Founders This September
Richard breaks down what's holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC...
Google Ads: CTC's Complete Playbook
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC's Google Ads Canon, the complete framework ...
Your Unsold Inventory Is Costing You More Than You Think
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are direct...
Cashmas in July: Turn Q3 Inventory Into Q4 Cash
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecomm...
How 7-Figure brands can win in Q3
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he...
How Meta Actually Works in 2026
Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules....
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly h...
The Modeling System That Powers 30%+ Revenue Growth
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&a...
Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)
Every dollar spent on SaaS is a dollar that does not go into ads.
In this episode, Luke Austin sits down with Gil Dye...
D2C Brands Grew 15% in H1 (But At What Cost)
In this episode Richard and Steve break down H1 2026 performance data from across the CTC client portfolio, covering ...
We're Opening Our Doors to 7-Figure Founders This September
Richard breaks down what's holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC...
Google Ads: CTC's Complete Playbook
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC's Google Ads Canon, the complete framework ...
Your Unsold Inventory Is Costing You More Than You Think
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are direct...
Cashmas in July: Turn Q3 Inventory Into Q4 Cash
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecomm...
How 7-Figure brands can win in Q3
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he...
How Meta Actually Works in 2026
Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules....
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly h...
The Modeling System That Powers 30%+ Revenue Growth
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&a...
Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)
Every dollar spent on SaaS is a dollar that does not go into ads. In this episode, Luke Austin sits down with Gil Dye...
