The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
In-House Creator, Outsourced Management: The New Creative Model
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate...
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency ret...
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into C...
The 3 Accountability Rules That Drive 108% YoY Growth
Most brands have a media buyer, a strategist, and a creative lead. Everyone's doing their job. Everyone has a dashboa...
How the Prophit Engine Creates Total Clarity
Most ecommerce brands are making slower, worse decisions than they realize, and it's not because of bad people. It's ...
The Profit Engine Explained: How It Works & What It Does
What if one person could replace your entire ecommerce growth team, and get better results? In this episode Richard a...
Why We Built the Prophit Engine: Who Is It For?
Common Thread Collective just launched the Prophit Engine to the public—and in this episode, Richard and Taylor break...
The Rise of SEANs
In this episode, Richard and Taylor Holiday discuss the rise of the “SEANs” — the Software-Enabled AgeNcy — and why i...
Turning Incrementality Tests Into Action That Makes You Money
Incrementality tests are “in”… but the real problem is what you do after the read.
In this episode, Taylor sits down ...
The Sales Tax “Nexus” Trap Most Brands Miss
Sales tax feels simple—until you hit nexus.
In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks dow...
In-House Creator, Outsourced Management: The New Creative Model
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate...
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency ret...
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into C...
The 3 Accountability Rules That Drive 108% YoY Growth
Most brands have a media buyer, a strategist, and a creative lead. Everyone's doing their job. Everyone has a dashboa...
How the Prophit Engine Creates Total Clarity
Most ecommerce brands are making slower, worse decisions than they realize, and it's not because of bad people. It's ...
The Profit Engine Explained: How It Works & What It Does
What if one person could replace your entire ecommerce growth team, and get better results? In this episode Richard a...
Why We Built the Prophit Engine: Who Is It For?
Common Thread Collective just launched the Prophit Engine to the public—and in this episode, Richard and Taylor break...
The Rise of SEANs
In this episode, Richard and Taylor Holiday discuss the rise of the “SEANs” — the Software-Enabled AgeNcy — and why i...
Turning Incrementality Tests Into Action That Makes You Money
Incrementality tests are “in”… but the real problem is what you do after the read. In this episode, Taylor sits down ...
The Sales Tax “Nexus” Trap Most Brands Miss
Sales tax feels simple—until you hit nexus. In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks dow...
