The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
The State of Ecomm Investing Pt 2: The Investor’s Perspective
In part 2 of our two-part series on investing, Taylor talks with Jason Bornstein, Principal ...
How to Build New Revenue Peaks
Most ecommerce brands have two big “moments” on their marketing calendar. Most ecommerce bra...
Six Resolutions for Ecommerce in 2023
New year, new ecommerce landscape: In this episode, Taylor and Richard make 6 resolutions fo...
The State of Ecomm Investing Pt 1: The Founder's Perspective
In this special two part series Taylor and Richard explore the current state of the ecommer...
Reflections on Failure & Growth
As 2022 comes to a close, those of us in the ecommerce industry have more questions than ans...
How to Stabilize Your Growth
There’s three layers of revenue for any business: New customers, owned audiences, and existi...
Forecasting CAC in Uncertain Times
With consumer confidence at record-low levels, only one thing’s for sure: you’ll have to pay...
BFCM 2022 Was Huge. But What Does That Mean for 2023?
Black Friday/Cyber Monday was bigger than ever this year. Inflation is also at its highest l...
Stop Squeezing The Sponge
It’s tempting to try to get more out of your existing customers when CAC is rising. But is i...
Lessons Learned from Black Friday 2021
To win this Black Friday, you need to understand what went well last year, and what needs to...