The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
Why Your Ads Aren't Working
You're spending $20 per ad and it's not working. You think you need more creative volume. But the real problem? You d...
Why Meta's AI Has No Point of View
In today's episode Taylor walks through a live Statlas demo showing why AI tools hallucinate when they lack business ...
Enterprise Attribution for 7-Figure Brands
Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC ...
From Flipping Houses to 20,000+ SKUs: How Lighthouse Co Built a Multi-Brand Empire
What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lig...
Q1 2026 vs 2025: What Changed in Ecommerce (The Data)
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-ov...
You Don't Want Strategy. You Want an Outcome.
The number one pain point brands bring to us: "My current agency gives me execution, not strategy."
Luke and Richard,...
How the Prophit Engine Actually Works (Full Walkthrough)
Taylor and Luke, walk through exactly how the Prophit Engine system enables one person to deliver the work and outcom...
How We Diagnose Every Ecommerce Problem (The Hierarchy of Metrics)
Tony Chopp, walks through the Hierarchy of Metrics — the framework our Prophit Engineers use to diagnose problems and...
The Right Way to Use AI in Your Ad Creative
AI is changing how ecommerce brands produce creative. But most brands are using it wrong.
They're generating entire a...
Why CTC Bought Into Commerce Roundtable
Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of C...
Why Your Ads Aren't Working
You're spending $20 per ad and it's not working. You think you need more creative volume. But the real problem? You d...
Why Meta's AI Has No Point of View
In today's episode Taylor walks through a live Statlas demo showing why AI tools hallucinate when they lack business ...
Enterprise Attribution for 7-Figure Brands
Taylor sits down with Austin Harrison, founder and CEO of Northbeam, to announce an official partnership between CTC ...
From Flipping Houses to 20,000+ SKUs: How Lighthouse Co Built a Multi-Brand Empire
What happens when a home flipper and an aspiring doctor decide to start selling lights during a pandemic? You get Lig...
Q1 2026 vs 2025: What Changed in Ecommerce (The Data)
Steve Rekuc, Director of Data at Common Thread Collective, joins Richard to break down the Q1 2026 vs Q1 2025 year-ov...
You Don't Want Strategy. You Want an Outcome.
The number one pain point brands bring to us: "My current agency gives me execution, not strategy." Luke and Richard,...
How the Prophit Engine Actually Works (Full Walkthrough)
Taylor and Luke, walk through exactly how the Prophit Engine system enables one person to deliver the work and outcom...
How We Diagnose Every Ecommerce Problem (The Hierarchy of Metrics)
Tony Chopp, walks through the Hierarchy of Metrics — the framework our Prophit Engineers use to diagnose problems and...
The Right Way to Use AI in Your Ad Creative
AI is changing how ecommerce brands produce creative. But most brands are using it wrong. They're generating entire a...
Why CTC Bought Into Commerce Roundtable
Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of C...
