The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
How the Prophit Engine Actually Works (Full Walkthrough)
Taylor and Luke, walk through exactly how the Prophit Engine system enables one person to deliver the work and outcom...
How We Diagnose Every Ecommerce Problem (The Hierarchy of Metrics)
Tony Chopp, walks through the Hierarchy of Metrics — the framework our Prophit Engineers use to diagnose problems and...
The Right Way to Use AI in Your Ad Creative
AI is changing how ecommerce brands produce creative. But most brands are using it wrong.
They're generating entire a...
Why CTC Bought Into Commerce Roundtable
Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of C...
5 Questions That Drive 80% of Your Growth
Every ecommerce growth team spends the majority of their time answering the same five questions. The problem? Most br...
The Growth System for Brands Under $1M
CTC has never had a service offering for brands below seven figures. That changes today.
Prophit Engine Lite is for a...
In-House Creator, Outsourced Management: The New Creative Model
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate...
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency ret...
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into C...
The 3 Accountability Rules That Drive 108% YoY Growth
Most brands have a media buyer, a strategist, and a creative lead. Everyone's doing their job. Everyone has a dashboa...
How the Prophit Engine Actually Works (Full Walkthrough)
Taylor and Luke, walk through exactly how the Prophit Engine system enables one person to deliver the work and outcom...
How We Diagnose Every Ecommerce Problem (The Hierarchy of Metrics)
Tony Chopp, walks through the Hierarchy of Metrics — the framework our Prophit Engineers use to diagnose problems and...
The Right Way to Use AI in Your Ad Creative
AI is changing how ecommerce brands produce creative. But most brands are using it wrong. They're generating entire a...
Why CTC Bought Into Commerce Roundtable
Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of C...
5 Questions That Drive 80% of Your Growth
Every ecommerce growth team spends the majority of their time answering the same five questions. The problem? Most br...
The Growth System for Brands Under $1M
CTC has never had a service offering for brands below seven figures. That changes today. Prophit Engine Lite is for a...
In-House Creator, Outsourced Management: The New Creative Model
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate...
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency ret...
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into C...
The 3 Accountability Rules That Drive 108% YoY Growth
Most brands have a media buyer, a strategist, and a creative lead. Everyone's doing their job. Everyone has a dashboa...
