The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Why Retention Starts at Acquisition: A New Approach to LTV Growth
Most brands treat retention and acquisition as separate strategies and that’s the problem. I...
The Modern Media Playbook
In this episode of Podcast, Taylor and Luke take you inside the system Common Thread Collect...
How to Win Q4 with Data, Not Guesswork
Stop guessing — start scaling. In this episode of Podcast, Richard and Luke break down how o...
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode...
How to Craft the Best BFCM Offer This Year
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this ...
Ecommerce Is About To Evolve - Taylor's Stord Summit Presentation
In this special episode, we share Taylor Holiday’s keynote from Stord’s Summit. (https://www...
The Measurement Roadmap: How it Works
In this episode of the Ecommerce Playbook, Taylor Holiday and Richard Gaffin dig into the Me...
Is AppLovin Making a Comeback?
Most brands rush into new ad platforms before they’re ready. In this episode, Richard and To...
The Best & Worst Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking t...
How a CTC Client Unlocked 40% YoY Growth
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strat...
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