The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
5 Last-Minute BFCM Fixes You STILL Have Time to Make
Black Friday is three days away but there’s still time to tighten your strategy and avoid co...
CFO Summit: Board, Budget, Bonus - The Forecast Framework for 2026
In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CT...
Meta’s Black Box Is Ruining Your Creative Strategy
Meta’s new creative ranking systems are changing everything, and most brands have no idea ho...
How to Set Meta ROAS Targets Before Black Friday
How do you set the right ROAS target on Meta heading into Black Friday and Cyber Monday? Mos...
2026 Forecast Planning: Board vs Budget vs Bonus Explained
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong. In this ...
Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)
Most brands are building their 2026 plan all wrong. In this episode, Taylor breaks down why ...
How to Optimize Ad Spend in Real Time During Black Friday
Black Friday isn’t won by guessing, it’s won hour by hour. In this episode of the Podcast, R...
Is Ecommerce Finally Rebounding? Here’s What the Data Says.
After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10%...
How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday
Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? T...
Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships
What if you didn’t need to spend money to find out which ads work? In this special episode o...
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