Google Just Gave Away a $50K Analytics Tool for Free
DTC revenue, Google launches self-serve MMM planning, Meta embeds AI in …
The Thread: Your weekly DTC roundup
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Your ROAS is Probably Misleading You
Google overreports branded search ROAS by 4x, Flexport deploys AI agents for tariff refunds, ChatGPT referral traffic outconverts organic by 31%, and OpenClaw gets acquired by OpenAI in two months.
Friday the 13th, Valentine's Day, and Google's Shenanigans
DTC revenue climbs 12% YoY, Google scales performance on less spend, Meta’s Andromeda …
Wait... Consumer Confidence is at its Lowest Since When?
Spending data contradicts falling confidence surveys, Meta launches an AI video app, Google …
Meta Just Announced $135 Billion in AI Spending for 2026
Meta’s earnings show AI reshaping feed distribution and ad performance, email delivers $36 …
AI shopping is here and it's going to cost you 4%
Shopify adds a new AI checkout fee for ChatGPT purchases, Reels overtakes Instagram …
Ecommerce Growth Just Hit its Slowest Rate Since 2022
Ecommerce growth slows as order volume concentrates among top brands, shoppers become more …
AI Agents Are Now Deciding What Your Customers Buy
Retailers struggle with omnichannel logistics, AI redefines product discovery, reserve a seat at …
Q5 Starts in 7 Days (and Most Brands are Gonna Miss It)
January creative strategies, Meta AI ad personalization changes, ecommerce returns data revealing …
Record Sales Funded by Record Debt and AI-Driven Commerce
Shopify’s 150+ AI tools, LLM shopping insights, holiday debt and delinquency math, Shopify’s …
