Whistleblowers, Winning Campaigns, and What's Next
More AI-driven disruption, Meta ad controversy, DTC growth trends, insights from Ezra Firestone, …
The Thread: Your weekly DTC roundup
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Wait... Consumer Confidence is at its Lowest Since When?
Spending data contradicts falling confidence surveys, Meta launches an AI video app, Google Ads prioritizes intent over keywords, and OpenAI gets a very 'Meta' makeover.
Bed Rot, AI Search, and Pitching Your Boss
Cozy Earth goes viral with $25K TikTok challenge, DTC revenue rebounds, Google's AI …
Exits, Fees, Lies, and AI Shopping
Yotpo ends email/SMS, Texas sets $10K SMS rule, founder returns to Outdoor Voices, …
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