More than Marketing Measurement: Turn Insights into Growth

Get geo holdout testing integrated with your forecast.

Marketing measurement is broken.

In-platform measurement is inaccurate and unreliable, and third-party tools come with additional fees, reporting delays, and data without direction.

You don’t need another platform or a siloed measurement firm. You need real answers and actionable results.

Three questions lie at the center of creating a predictable, profitable ecommerce growth plan…

What’s my optimal total budget to maximize profit?
How should I split that budget across channels for the best incremental lift?
What’s the daily media plan and profit forecast?

… and no single platform or service provider has a solution for all three, until now.

Why We Built Our Own Incrementality Testing Tool

Get a Free Incrementality Test

Available to ecommerce businesses between $10M-$100M in annual revenue. Get in touch with us below to start the conversation.

Geo Holdout Incrementality Testing

The Gold Standard of Measurement

Understand what's working in your media mix through regional experiments that measure incremental lift across all your marketing channels.

Reclaim clarity with your spend allocation through incremental testing with 90%+ confidence, and clear, concise, daily reporting.

Validate your marketing efforts by channel, campaign, or cohort.

Run unlimited tests, with statistically significant results in as little as 21 days.

Clear, actionable results lead to a predictable, profitable growth plan tied directly to your brand’s goals.

geo holdout incrementality test showing 22.9% incremental lift on Amazon new customer revenue

Unlike Other Measurement Firms

Not just marketing insights, a profit-driven growth plan.

Every ecommerce brand needs to use geo-holdout testing to succeed in today’s economic landscape.

At Common Thread Collective, we’ve built our own incrementality tool directly into our proprietary data analytics software, Statlas, to deliver high-confidence incrementality test results at a fraction of the cost.

Unlike standalone geo holdout tests from other measurement firms that stop at insights, we go further …

We integrate those results directly into your growth strategy and business forecast.

So you don’t just get answers. You get direction.

Not sure where to start?

Our strategists won’t just measure marketing impact, we’ll analyze your data, identify the right tests to run, and guide you toward decisions that actually move the needle.

incrementality measurement built directly into Statlas dashboards

We want to grow, but not do so at the expense of profitability. To help us find the right balance of spend and efficiency, we turned to CTC to model our data and find the right strategy to maximize profit. Highly recommend them.

Cody Plofker,
CEO at Jones Road Beauty

Get access to the strategies used by:

How it works

Accurate, Affordable Incrementality Testing

+ Differentiate between New Customer Rev, Returning Rev, and Total Revenue
Reccomendations:

Test Confidence level 90%

Market Rank 1

Power Studies P-Value: 0.0371
Revenue Lift: 3,283
Budget: 2,736
Duration: 21 Days
Validate Facebook Settings

Campaign Type: Acquisition
+ Undertand Lift by Channel, Detailed Output, and State-Level Insights

All you need to do is connect your store, marketing, and sales channels to Statlas. Incrementality tests can be setup across all your sales and marketing channels.
We guide you through test market selection, budget planning, and signal validation — using your revenue data and power curve forecasting to back every move.
We monitor campaign exclusions in real time to confirm proper execution, using Statlas-integrated alerts to avoid contaminated data.
We report incrementality across new revenue, returning customers, and Amazon halo effects, backed by iROAS, statistical confidence, and geo-level insights.

Then, our strategists use those results to guide your next forecast and budget allocation.