Every year, we screenshot and document every Black Friday/Cyber Monday offer from 2PM’s DTC Power List, which compiles the fastest-growing brands in ecommerce.
Then, we release the screenshots and a summary of the data to the public around the end of Q3.
But this year, we wanted to do something bigger:
Release all the data.
Not an infographic breakdown of the data. Not a synopsis of the big-picture takeaways.
The actual, massive spreadsheet containing the details of every brand’s 2021 offer.
Want to know what offer Fenty Beauty ran last year? Want to know if Huckberry changed their discount between Black Friday and Cyber Monday? Want to break down offers by industry vertical?
It’s all here.