Introducing

Compass

Creative Strategy that guides you to profitable growth.

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Creative strategy is more than just visual appeal … it’s the engine that drives your brand’s growth.

56% of all action outcomes, according to Meta, are attributable solely to creative factors.

Unlike typical social-media marketing agencies, we ground our services in data, focused entirely on your profitability.

We built a framework to blend data-driven insights with automated workflows via proprietary technology to solve the most common critical pain points ecommerce brands face when it comes to ad creative production:

  1. Determining the optimal number of ads to produce
  2. Deciding what content to create

By addressing these challenges, we craft effective ad campaigns that not only captivate but also convert, ensuring your campaigns deliver measurable results.

Get access to the strategies used by:

What is Compass?

Compass offers AI-enabled creative strategy unlike any other.

Get creative strategies built on real learnings, real results, and real solutions.

Our process is structured around three essential steps: discover, create, and optimize …

The Ultimate Brief

1. Data-Driven Insights

Discover your brand’s DNA.

We begin by immersing ourselves in your brand’s story to create the ‘Ultimate Brief.’

Through AI-driven analysis and audience insights, we uncover who your customers are, why they buy, and what products resonate most.

This foundation allows us to develop strategies that resonate with authenticity, by establishing:

  • Four Key Customer Personas
  • Top Angles & Offers
  • Ad Quantity Determination

2. Automated Workflows

Map out what works.

Using an automated concept log, insights from the Ultimate Brief become actionable content plans that ensure clarity, efficiency, and alignment across stakeholders.

What you’ll get:

  • A monthly outline of concepts and ads
  • Creative planning directly connected to media spend
  • Automated briefs with spend expectations and creative guidelines
Concept Log

3. Real-Time Monitoring

Test, optimize, and scale for growth.

Using Statlas, we track real-time creative performance to identify and scale high-performing ads while refining or phasing out underperformers.

As performance data comes in, we continuously optimize and refine your ads to ensure ongoing improvement and growth.

NJ Falk, Managing Partner at APL
Common Thread Collective is the ideal ecommerce growth partner for APL.

CTC articulates and executes innovative marketing strategies on a daily basis and during key launches. The team is in constant communication with us to finesse our strategy with unparalleled service.

NJ Falk,
Managing Partner at APL

What You’ll Get

Data-Driven Insights:
  • Data Collection & AI Analysis
  • Four Key Customer Personas
  • Top Angles (Reasons to Buy)
  • Optimal Offers (Products)
  • Ad Quantity Determination
Automated Workflows:
  • Concepts for Marketing Moments
  • Concepts for New Product Drops & Limited Editions
  • Evergreen Concepts for Strategic Products
  • Iterations on Top Performers
  • Spend Planning
  • Automated Brief Generation
Real-Time Monitoring:
  • Data Aggregation
  • Real-Time Analytics
  • Performance Metrics
  • Top Performer Identification
  • Iteration Insights

Want Compass to Work for You?

Get in touch with us below to start the conversation.

FAQs

  • Here’s the deal … it’s both. And that’s by design.

    You get access to our entire suite of proprietary tools that make up the Prophit System. We’re talking brand analytics, customer journey mapping, retention forecasting … the whole nine yards.

    But the REAL value? That comes from our team of ecomm. veterans actually implementing this system for you.

    Because let’s be real … the last thing you need is another dashboard collecting dust.

  • Not at this time. And here’s why that’s actually good for you …

    Compass is part of our complete Prophit System. You can get started in one of two ways:

    1. 30-Day Build: One-time project fee where we implement the full system
    2. Ongoing Monthly Service: For brands who want continuous optimization

    Both options give you everything you need to actually MOVE THE NEEDLE.

  • Look, we could BS you and say, “It’s for everyone!” But it’s not.

    Compass is specifically built for ecommerce brands doing $10M-$100M in annual revenue.

    Why? Because that’s where our system creates the most leverage.

    (Though if you're slightly below or above that range, book a call. We can figure out if there’s still a fit.)

  • Look, there are plenty of agencies promising “scroll-stopping creatives.”

    But here’s what makes Compass different:

    • We’re obsessed with DATA. Like, restraining-order level obsessed. 56% of performance comes down to creative … and we track every single variable.
    • Our process is built on AI-powered insights (not some designer’s “creative intuition”)
    • We don’t just make pretty ads. We create systematic frameworks that drive PROFITABLE growth

    Plus, it’s all integrated with our Prophit System. So every creative decision ties directly back to your bottom line.

  • Here’s the honest truth … it depends on your current creative baseline.

    But our 3-step process (Discover → Create → Optimize) typically starts showing measurable improvements within the first 30 days.

    Why?

    Because we’re not guessing …

    • We analyze your brand DNA first
    • Build data-backed customer personas
    • Create automated content plans
    • Monitor performance in real-time
  • You’re getting way more than just “some ads.” Here’s the full breakdown …

    Data-Driven Insights:

    • Complete customer persona analysis (4 key segments)
    • Top-performing angles & offers identified
    • Scientific ad quantity recommendations

    Automated Workflows:

    • Monthly concept roadmaps
    • New product drop strategies
    • Evergreen content plans
    • Performance-based iterations
    • Automated creative briefs

    Real-Time Analytics:

    • Performance tracking
    • Winner identification
    • Optimization insights
  • While our system works across verticals, we get exceptional results for:

    • DTC ecommerce brands
    • Fashion & apparel
    • Beauty & wellness
    • Lifestyle products
    • Consumer electronics

    But here’s the real talk … it comes down to revenue more than category.

    If you’re doing $10M-$100M in annual ecomm. revenue, Compass was built for YOU.

  • Rather than give you a vague answer …

    Book a call with our team. We’ll look at your specific situation and give you exact numbers.

    What I can tell you is …

    • It’s available as part of our Prophit System
    • You can start with a 30-day build
    • Or go with ongoing monthly optimization
    • We’ll customize based on your needs

    The investment is significant, but so are the returns.