Introducing

Compass

Creative Strategy that guides you to profitable growth.

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Creative strategy is more than just visual appeal … it’s the engine that drives your brand’s growth.

56% of all action outcomes, according to Meta, are attributable solely to creative factors.

Unlike typical social-media marketing agencies, we ground our services in data, focused entirely on your profitability.

We built a framework to blend data-driven insights with automated workflows via proprietary technology to solve the most common critical pain points ecommerce brands face when it comes to ad creative production:

  1. Determining the optimal number of ads to produce
  2. Deciding what content to create

By addressing these challenges, we craft effective ad campaigns that not only captivate but also convert, ensuring your campaigns deliver measurable results.

Get access to the strategies used by:

What is Compass?

Compass offers AI-enabled creative strategy unlike any other.

Get creative strategies built on real learnings, real results, and real solutions.

Our process is structured around three essential steps: discover, create, and optimize …

The Ultimate Brief

1. Data-Driven Insights

Discover your brand’s DNA.

We begin by immersing ourselves in your brand’s story to create the ‘Ultimate Brief.’

Through AI-driven analysis and audience insights, we uncover who your customers are, why they buy, and what products resonate most.

This foundation allows us to develop strategies that resonate with authenticity, by establishing:

  • Four Key Customer Personas
  • Top Angles & Offers
  • Ad Quantity Determination

2. Automated Workflows

Map out what works.

Using an automated concept log, insights from the Ultimate Brief become actionable content plans that ensure clarity, efficiency, and alignment across stakeholders.

What you’ll get:

  • A monthly outline of concepts and ads
  • Creative planning directly connected to media spend
  • Automated briefs with spend expectations and creative guidelines
Concept Log

3. Real-Time Monitoring

Test, optimize, and scale for growth.

Using Statlas, we track real-time creative performance to identify and scale high-performing ads while refining or phasing out underperformers.

As performance data comes in, we continuously optimize and refine your ads to ensure ongoing improvement and growth.

NJ Falk, Managing Partner at APL
Common Thread Collective is the ideal ecommerce growth partner for APL.

CTC articulates and executes innovative marketing strategies on a daily basis and during key launches. The team is in constant communication with us to finesse our strategy with unparalleled service.

NJ Falk,
Managing Partner at APL

What You’ll Get

Data-Driven Insights:
  • Data Collection & AI Analysis
  • Four Key Customer Personas
  • Top Angles (Reasons to Buy)
  • Optimal Offers (Products)
  • Ad Quantity Determination
Automated Workflows:
  • Concepts for Marketing Moments
  • Concepts for New Product Drops & Limited Editions
  • Evergreen Concepts for Strategic Products
  • Iterations on Top Performers
  • Spend Planning
  • Automated Brief Generation
Real-Time Monitoring:
  • Data Aggregation
  • Real-Time Analytics
  • Performance Metrics
  • Top Performer Identification
  • Iteration Insights

Want Compass to Work for You?

Get in touch with us below to start the conversation.