“We need to grow 25% year-over-year — at a 4x return!”
If you’re the marketing director for a $50M+ ecommerce business, you’ve heard some version of this from the company C-suite.
As a goal, it makes sense — of course they want to grow profitably.
“We need to grow 25% year-over-year — at a 4x return!”
If you’re the marketing director for a $50M+ ecommerce business, you’ve heard some version of this from the company C-suite.
As a goal, it makes sense — of course they want to grow profitably.
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