Make your profit predictable with the Prophit Engine.
When markets are volatile, margins are tight, and costs are on the rise, DTC brands need a better solution for driving profitable growth.
That's why we built The Prophit Engine.
Across $3 billion in GMV, the Prophit Engine has delivered:
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3%
YoY Forecast Accuracy
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+33%
YoY Revenue Growth
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+42%
YoY Contribution Margin Growth
What is the Prophit Engine?
It’s more than software. It’s more than an agency.
It’s a one-of-a-kind engine delivering clarity and predictable, profitable growth for DTC brands.
One Engineer at the Center
Your Prophit Engineer is an expert operator who plans your growth and keeps everything on track. They own the forecast, execute daily, and are accountable to your results.
Proprietary Technology
Armed with custom data science models and a dedicated support team, the Prophit Engine can replace your entire software stack — from ad deployment, marketing measurement, forecasting, and creative strategy — at a fraction of the cost.
Supported by a Dedicated Team
A team of data scientists, engineers, and specialists working behind the scenes to continuously build and refine the models.
Operations Expertise
Over a decade of in-the-trenches operations allowing for enterprise sophistication at a fraction of the cost.
Stop managing chaos.
Start engineering profit.
No more end-of-month surprises. No more second-guessing the forecast. No more hoping someone is managing today’s numbers or the crisis of the hour.
Less
hoping
Clients know the difference of the Prophit Engine.
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30+% YoY Growth To Top and Bottom Line
“CTC’s system is critical to our growth. Lacie (our Prophit Engineer) sits at the center of our business like a conductor building forecasts, managing ad spend, pressing and pulling whatever lever it takes to grow. Having Statlas and her feels like a cheat code. We always know where we stand and what we need to do next.”
Jimmy Sansone
The Normal Brand
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+148% YoY Revenue Growth
“We work with lots of agencies, but CTC sits at the center of it all. Adrianne is our growth strategist and creative strategist, she builds our forecasts and defines our creative playbook for paid. Their system keeps the whole marketing group moving in the same direction, ever day with confidence and accountability.”
Tyler McCann
Taste Salud
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+108% YoY Growth
Forecast 4% to target for all of 2025“CTC is a solid partner and has been a huge part of Sun Day Red's success. Anmar (Our Prophit Engineer) + Statlas is a powerful combination. They give us clarify of where we are going and the confidence to execute. We have high expectations for our brand and they have helped us shape those ambitions into reality.”
Brad Blankenship
Sun Day Red
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+96.3% Rev Growth YoY
+77% CM Growth YoY“Jan turns our financial goals into reality, manages our ad account, guides our creative in a way that seems super human. Last year we grew 100% YoY and felt confidence in every step of the journey because of the CTC System.”
Ben Petersen
Cords Club
Growth shouldn’t be guesswork.
Most DTC brands don’t have an operating system that can accurately forecast growth and course-correct if it gets off track.
The Prophit Engine makes profit clear and predictable.
We guarantee accountability.
The finger always points to one person: the Prophit Engineer. We own the forecast, own the execution, and own the result. When you hit your goals, we win. When you don't, we answer for it.
We deliver clarity.
Instead of fragmenting data, we unify revenue, marketing, and cost data into one forecasting model. This translates into daily target tracking so you see exactly where you’re ahead, behind, and why. Then we identify the highest-impact lever and act while margin can still be protected.
We unlock capacity.
Data is already integrated. Ads deploy in minutes. Campaign updates log automatically. Forecasts track daily. Hours of repetitive, mechanical work disappears, giving your team the capacity to operate faster and smarter.
| Sunday | 37% |
| Monday | 12% |
| Tuesday | 4% |
| Wednesday | 10% |
| Thursday | 21% |
| Friday | 11% |
| Saturday | 3% |
Predictable, Profitable Growth. Period.
The Prophit Engine delivers clarity, accountability, and capacity so you can escape the chaos and grow with confidence.
Book a CallFAQs
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The Prophit Engineer isn't an outsourced team—they're a force multiplier. One expert operator empowered by enterprise-grade infrastructure: Statlas, custom data science models, and dedicated support staff. The infrastructure automates mechanical work and accelerates forecasting, giving the Engineer the capacity to move with the speed and precision of an entire, perfectly coordinated team.
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No. The Prophit Engine is a proprietary operating system that fuses an expert human operator (the Prophit Engineer) with proprietary technology (Statlas) and custom-built data science models. The Engineer is a strategic human in the loop, making high-impact decisions based on real-time data and experience, not simply following generic AI outputs.
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Absolutely. The Prophit Engineer is a single, named individual who owns the forecast, owns the execution, and owns the result. When you hit your goals, they win. When you don't, they answer for it. This eliminates the finger-pointing that is common in fragmented teams.
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The Prophit Engineer is supported by a dedicated internal team of specialists, data scientists, and engineers who manage the infrastructure. In the event of a planned or unplanned absence, a qualified backup Engineer is ready to maintain daily operation and tracking, ensuring there is zero disruption to your business's predictable growth.
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Speed is one of our key advantages. The Prophit Engine is built for rapid deployment. While every brand is unique, we consistently see clients experiencing a full transformation and hitting their new, predictable forecast after just the first month.
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Your unified forecast is translated into daily targets for every profit-driving metric. Every day, your Prophit Engineer can show you exactly where you're ahead, behind, and which specific drivers are responsible. If you're off course, they immediately identify the highest-impact lever to pull and act immediately to protect your margin while it still counts.
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The Prophit Engine eliminates data fragmentation by leveraging Statlas to integrate revenue, marketing, and cost data into one unified forecasting model. This single view shows you the current trajectory of your business and the specific actions necessary to alter that trajectory towards profit.
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The infrastructure automates many hours of repetitive, mechanical work. Data is integrated from multiple platforms, reports are pre-generated, and ads that used to take hours to build now deploy in minutes (e.g., 19 ads in 7 minutes via API). This frees your internal team to focus on strategic, high-value work.
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Measurement is automatic and precise. Every bid change, budget adjustment, and campaign update is logged instantly. The system calculates true incremental ROAS (iROAS) and updates spend forecasts daily, eliminating the need for manual spreadsheet gymnastics. The system does the math; the Engineer makes the strategic call.
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Yes, the Engine assists with creative demand planning as part of its forecasting capability. The system tells you exactly how much creative you need, against which specific moments and products, ensuring your production team never falls behind your media spend.
