We want to grow, but not do so at the expense of profitability. To help us find the right balance of spend and efficiency, we turned to CTC to model our data and find the right strategy to maximize profit. Highly recommend them.
In 2025, most ecommerce brands aren’t stuck because of a lack of ideas. They’re stuck because the muscle of growth has atrophied.
After years of economic volatility, cost-cutting, and survival mode, brands are now looking up … ready to grow again. But growth doesn’t return just because you want it to.
Growth returns when your business rebuilds its ability to take massive, consistent action.
At Common Thread Collective, we believe that growth is in the doing … in the volume of actions taken per unit of time. And our Prophit System exists to bring that doing into focus and into rhythm.
This is the heartbeat of growth: daily action driven by a clear financial plan.
Cody Plofker,
How We Do It … In Just 30 Days
The Prophit System is your custom operating system.
The Prophit System combines quantitative analysis via data modeling with qualitative knowledge of your brand to produce a detailed plan that you’ll take to the bank.
And we execute it in just 3 steps:
1. Consolidate All Data
… to Create Your Clear Path to Profitability
We’ll begin by intaking key revenue, cost, and marketing data. Statlas, our proprietary data analytics software, brings all your data into one centralized place.
Then, we digest these key metrics to identify growth potential and key areas of improvement.
2. Build a Defined Plan
… for Every Dollar, Every Channel, Every Day
We’ll create a 12-month financial forecast and marketing plan rooted in data analysis and forward looking marketing initiatives.
This detailed document connects to our integrated database and allows us to create your:
- 12-month P&L level forecast
- Marketing calendar for every day of the year
- Channel-specific media plan
- Cohort-specific retention model
- Spend and aMER model
All of which update and actualize in real time.
3. Execute the Plan
… to Generate Predictable, Profitable Growth
We’ll track performance daily versus forecast & execute accordingly to optimize for predictable, profitable growth across more than 35 critical metrics.
These automatically sync with Statlas — the only platform on earth that displays data in the context of forecasted expectations.
In just four months with CTC, we hit our most profitable month of the year.
They’ve completely transformed how we approach Morphe.com, guiding us to run lean, profit-driven strategies with laser-focused daily targets. The Common Thread team doesn’t just optimize—they elevate.
The Team at Morphe
What You’ll Get
Financial Plan:
- Ecommerce Diagnostic Check
- Historical P&L Review
- 12-Month P&L Level Forecast
- Spend/aMER Model Development
- Cohort-specific LTV Model Development
- Event Effect Model
Marketing Plan:
- Marketing Calendar
- Media Channel Budget Allocation
- Marketing Measurement System
- Incrementality Testing
- Channel-level Audits & Media Plan (Campaign) Forecasts
- Creative Audits & Templates
- Amazon Modeling
Daily Workflow:
- Data Integration & Daily Reports via Statlas
- Growth Map Education & Management
- Statlas BI Platform Tracking (Source of Truth)
- Daily Updates by Channel
- Daily Campaign Optimizations & Budget Adjustments
CTC has proven to be more than just a growth partner, they've become an extension of the Nike Strength team. Their deep understanding of our brand, combined with their strategic expertise, allows them to seamlessly integrate into our operations.
It’s rare to find a growth agency that cares about profit as much as we do. By building a robust process ecosystem, they've enabled us to focus on the right core metrics rather than prioritizing vanity metrics.
The Team at Nike Strength
The End Result: Generate Predictable & Profitable Growth … in 30 Days
Over $4 billion in GMV, we’ve forecasted to about 6% above target for the entire year. That’s because the Prophit System provides team members with clear responsibilities, straightforward success metrics, and a daily execution plan that aligns to the business objective.
Clients see results as soon as the following month after implementation.
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