Google Shopping & Digital Marketing Strategy
⏱ Account management can begin immediately
🗓 2-month initial contract
💵 10% of spend*
Dealing with Google Shopping Ads, Google Merchant Center, and “product feeds” are even harder.
Because unlike other PPC channels, Google Shopping campaigns run on complex data files that make ROAS feel like a maze of platforms, spreadsheets, and jargon.
Maybe you’ve run search ads without getting the results you wanted.
Maybe you’re just busy running your business and want a partner you can trust.
“The Common Thread Collective team is the ideal ecommerce growth agency partner for APL. As we’ve expanded our already incredible and extensive online offerings over the course of 2020, it’s been critical to match these initiatives with a highly focused, digital interactive dialogue with our customer base.”
There are many ways to set up Google Ads.
And it’s not the same for ecommerce as it is for local retailers or B2B websites that want to generate leads.
Common Thread Collective is an ecommerce growth agency. We don’t just help our clients achieve their dreams. We acquire, operate, and scale our own brands in-house.
All with one goal: profitability.
That means, when it comes to search, we focus our attention on Google Shopping and the product data feeds that power them.
This focus doesn’t neglect other paid-search placements — like Google Search Ads (Adwords), display ads, search remarketing, or even YouTube.
It does, however, give us unique insights into the mistakes ecommerce stores and Google agencies make.
Two-thirds of all paid clicks on Google go to product listing ads (PLAs) — also known as Google Shopping Ads or Smart Shopping Campaigns.
Unfortunately, most search budgets dramatically underspend on this prime and high-intent ad space. Worse, rather than optimize your product feed to display key buying triggers, data gets abandoned to its default setting.
If you’re not spending >60% your budget on Shopping campaigns, then we can unleash Google Shopping as a new customer engine.
Numbers can lie. Real numbers. Even ROAS numbers.
We see it all the time. Branded search ads are pivotal to an overall SEM strategy. But over budgeting leads to truncated results that look great on agency reports … but terrible on your business’ P&Ls.
If you’re currently spending more than 10% on Branded Search, we can dramatically improve your account’s efficiency.
The real key to scaling search engine marketing goes beyond search.
It’s a full-funnel approach that infuses your best creative into channels like YouTube and display advertising. Customizing content for placement and performance unleashes your brand everywhere customers turn.
If you’re stuck using paid search to capture bottom-of-the-funnel shoppers, we can unlock new growth at scale.
This detailed checklist unearths what’s holding your brand back — as well as your biggest opportunities …
Want more details? Keep going. It’s all right here …
Each project begins with either our full-funnel setup or an extended audit. We’ll examine everything from keyword research, targeted search queries, negative keywords, competitors, campaign types, to bidding strategy.
Every brand is paired with a dedicated Google Ads buyer who is responsible for planning and executing your buying strategy. Together, you’ll set KPIs anchored to your ecommerce business’ larger goals.
Our buyers are seasoned Google Shopping experts and go deep on shopping campaigns, product feed setups, and optimizations within Shopify (or your ecommerce platform), Google Merchant Center Account, and Google Ads.
Connecting Google Ads with Google Analytics ensures your audiences are properly united for retargeting, specifically Google’s newest version of cross-device remarketing called Signals.
After we link client-side reporting, we’ll also build dashboards for weekly reviews on the metrics that matter most: click-through rates (CTR), conversion value, and ROAS — not just for your account at large but for specific products.
Then, once a month, we’ll meet to explore account performance and industry-wide ecommerce trends.