Your Profit-First Ecommerce
Growth Agency

Frustrated your business can’t hit its goals?
You’re not alone.

But the solution isn’t another paid social agency.

It’s a partner that unites your marketing channels under a single profit-generating system.

How it Works

Growth Services

How is a Full-Service Growth Team different from a typical marketing team?

Each of our services is part of a greater whole — it's a tech-enabled partnership that covers everything from strategy and data to acquisition and retention.

growth strategy

The Big Picture

Growth Strategy

We’ll work with you to construct a plan centered on the right financial outcomes and the tactics to get there, including:

Cohort-specific LTV forecasting
Revenue and budget planning
Marketing calendar construction

statlas tech enabled

The Brain

Statlas

You’ll get access to our proprietary data-analysis tool that allows you to:

Unite metrics from every major ecommerce platform
Set targets and hold every dollar on every channel accountable to profit
Benchmark based on aggregate data from across hundreds of businesses

paid search engine marketing

Bottom-Funnel Acquisition

Paid Search

Lock down your high-intent customers and expand into new opportunities with our distinctive budget-allocation strategy:

60% Google shopping
20% Non-branded search
<15% Branded search terms

email sms customer retention

Customer Retention

Email & SMS

Turn your email marketing into an LTV-generating powerhouse, with services that:

Capture new subscribers
Nurture those subscribers with dialed-in automations
Build LTV over the window that makes sense for your business

creative strategy

Data-Informed Ad Design

Creative Strategy

Our creative teams use your existing assets to construct still and video ads that:

Provide clear learnings
Take advantage of revenue opportunities
Are conceived and built for paid social first

The Big Picture

Growth Strategy

We’ll work with you to construct a plan centered on the right financial outcomes and the tactics to get there, including:

Cohort-specific LTV forecasting
Revenue and budget planning
Marketing calendar construction

The Brain

Tech Enabled

You’ll get access to Statlas, a proprietary data-analysis tool that allows you to:

Unite metrics from every major ecommerce platform
Set targets and hold every dollar on every channel accountable to profit
Benchmark based on aggregate data from across hundreds of businesses

Bottom-Funnel Acquisition

Paid Search

Lock down your high-intent customers and expand into new opportunities with our distinctive budget-allocation strategy:

60% Google shopping
20% Non-branded search
<15% Branded search terms

Customer Retention

Email & SMS

Turn your email marketing into an LTV-generating powerhouse, with services that:

Capture new subscribers
Nurture those subscribers with dialed-in automations
Build LTV over the window that makes sense for your business

Data-Informed Ad Design

Creative Strategy

Our creative teams use your existing assets to construct still and video ads that:

Provide clear learnings
Take advantage of revenue opportunities
Are conceived and built for paid social first

quote

NJ Falk, Managing Partner at APL

quote

“Common Thread Collective is the ideal ecommerce growth partner for APL.”

“CTC articulates and executes innovative marketing strategies on a daily basis and during key launches. The team is in constant communication with us to finesse our strategy with unparalleled service.”

NJ Falk,
Managing Partner at APL

Ready to bring the top-to-bottom potential of your business to life? So are we! And we couldn’t be more excited to connect:

Want to dig deeper? Read on …

keep going

The Problem

Your KPIs are Killing You

Too many ecommerce businesses fall prey to the most dangerous trap of all: Single-channel ROI targets.

Having every channel run at the highest-possible efficiency sounds great. But, a predictable series of behaviors emerge:

Ad buyers push more and more budget toward remarketing
Paid search buyers spend all their time (and all your money) on easy-win branded search campaigns
Your email team focuses their efforts on pushing discounts to boost same-day sale revenue

Everyone’s ROI looks amazing. But, unfortunately, it’s a house of cards.

An equally predictable series of consequences follow:

New customer acquisition crumbles
Customer retention deteriorates
Bottom-line revenue targets get missed

And, eventually, your business as a whole stops growing.

Or, craters.

The Solution

An Operating System for Profit

Most ecommerce marketing agencies push levers on your behalf without really understanding or explaining why.

We’re not just here to run your Facebook ads or give your online store a quick SEO tweak.

We care about digging into the unique numbers of each ecommerce brand — case studies can only say so much about future outcomes.

Understanding ecommerce growth means knowing how and why a given business makes money. We believe that a marketing strategy is only effective when it’s tied to profit.

It’s how to translate big-picture goals into real-world outcomes.

quote

Matthew Murray, COO & CMO at Love Wellness

quote

“I’ve partnered with CTC at two separate companies, across four years, and tens of millions in revenue.”

“Through the ups and downs, the team’s commitment to listening, collaborating, and pushing the envelope with out-of-the-box growth tactics is what has kept me on team CTC.

“Too many agencies are a matrix of operational layers, and although our dedicated team at CTC is best-in-class, the fact that its CEO is available solidifies CTC’s commitment to success. This is why I trust them, and you should too.”

Matthew Murray,
COO & CMO at Love Wellness

The Methodology

How Can We Help Your Ecommerce Business Grow?

Short answer? Uniting your digital marketing efforts under a single strategy that ladders up to your business goals.

Long answer? Scaling your brand to the next level comes down to one equation. We call it the …

That equation is why we structure our marketing services differently.

Our service offerings exist to serve each part of the equation.

(Visitors x Conversion Rate x Lifetime Value) - Variable Costs = Profit

Visitors

Drive more and higher-quality traffic to your ecommerce site to scale spend profitably.

Full-funnel advertising across PPC and paid social channels, set at the SKU, price point, or offer level to win from the first purchase
High-converting creative rooted in analytics that propels shoppers forward, metric-by-metric
Better prospecting margins by combining intent, post-purchase behavior, and COGS
Intelligent email marketing campaigns that separate customers, visitors, browsers, and cart abandons
Influencer marketing to expand your reach, create hyper-targeted audiences, and content production powerhouses

Our Partners

(Visitors x Conversion Rate x Lifetime Value) - Variable Costs = Profit

Conversion Rate

Sell more, more often … and increase margin by merchandising your ad account.

Ad account merchandising puts your most-profitable SKUs front and center because onsite CRO only get you so far
On-brand ad assets combined with message mapping brings a cohesive user experience to your ecommerce store
Speed and mobile optimization benchmarking across all major platforms including Shopify, Magento and BigCommerce
Pricing strategies and offers to captivate shoppers, lift AOV, and fuel seasonal + evergreen growth

Email capture, reviews, UGC, subscriptions, and in-cart or post-purchase upsells integrated via our technology partners

(Visitors x Conversion Rate x Lifetime Value) - Variable Costs = Profit

LTV: Cash Multiplier

Accelerate your 60-, 90-, or 120-day LTV to fit your cash flow and build your business.

Drive lifetime value by front-loading new customer acquisition with your best first-purchase products
Post-purchase funnels to guide shoppers naturally through upsells, cross-sells, bundles, and gifting
Personalize email marketing and SMS automation to maximize revenue while influencing customer journeys
Loyalty, membership, or subscription programs that compound monthly recurring revenue and deepen your relationships
Co-marketing partnerships around shared audiences for causes, giveaways, and collaborations

Bambu Earth ecommerce post-purchase emails for customer retention

Bambu Earth ecommerce post-purchase emails for customer retention

All organized around LTV analysis by seasonality, products, acquisition channels, campaigns, and demographics …

lifetime value analysis through Statlas

(Visitors x Conversion Rate x Lifetime Value) - Variable Costs = Profit

Variable Costs

The least-understood, least-sexy … most-critical element of profitable growth.

If costs increase as orders rise, that’s a variable cost. As opposed to fixed costs — like rent and operational overhead — VCs cover COGS, platform and payment processors, pick-and-pack, fulfillment, and CAC: total spend including agency fees.

The real question is two-fold:

How do you measure and optimize variable costs?
I thought you did social media marketing. Why would you want to get so intimately involved?

For the first, we follow a four-quarter accounting matrix. Each represents a portion of your revenue that signals the health of that component as well as areas of opportunity for growth.

Four-quarter accounting principle

Four-quarter accounting principle

What about the second question?

Put simply, we got our start as entrepreneurs, growing our own brands from the ground up. We know what it takes to succeed: a deep understanding of the numbers.

The numbers — the real financial position of your business — help us answer questions as varied and specific as:

Should we expand into Amazon?
Is search engine optimization really our issue, or should we push into paid search?
Is our content marketing strategy aligned with our retention goals?
Is ad spend aligned with inventory constraints?
Is that upsell-cross sell Shopify app a waste of money?

Four-quarter accounting principle

Ready to maximize profit and smash your goals? Give us a call — we’re ready, too.