24
Brands scaled beyond $10M
in annual revenue
Your Partners In
Paid Media
Growth
Because you don't want to spend.
You want to earn.
Common Thread Collective is an ecommerce growth agency that exists to help entrepreneurs achieve their dreams.
Personal dreams are as unique as the individual. (And we can’t wait to find out about yours.)
But as an online business, all dreams live or die by profit.
If you’re a DTC brand between $2M-$30M in annual revenue ready to scale profitably … welcome. You’re in the right place.
Our sole purpose is to bring that dream into reality by building your brand across visitors, conversion rate, and lifetime value:
Profitable ecommerce growth is harder than ever before. So is finding an agency to help you achieve it.
Why?
Because for years, revenue was the perfect proxy for success. Drive more paid traffic in allegiance to a single metric: return on ad spend (ROAS).
Then, the digital marketing world changed. Ecommerce brands exploded, incumbents took notice, and online advertising flooded with competition.
The result? A new normal marked by overlapping challenges:
- Rising costs
- Declining returns
- And, narrowing margins
Even as revenue for ecommerce brands grows, profitability shrinks.
Instead of isolated ad spend and single-account ROAS, you need a partner who measures success by the only thing that matters — profit.
3.3x
Average growth among
year-over-year clients
61
Brands scaled beyond $2M
in annual revenue
$610M+
In client sales generated
across channels
How We Do It
Growth Services
Despite its complexity, scaling your brand comes down to one equation. Four metrics built around your business.
We call it the …
“The Common Thread Collective team is the ideal ecommerce growth agency partner for APL.”
“As we head into the holiday season, we are confident that APL’s digital marketing efforts are in the best hands as a result of CTC’s ability to articulate and execute innovative paid marketing strategies everyday but also on key launch dates when CTC is in constant communication with us to execute and finesse our strategy with unparalleled customer service.”
NJ Falk,
Managing Partner at APL
That equation is why we structure our client relationships differently.
If you’re interested in profitable growth and want to discover how we can help …
Still want to know more? No problem.
Keep scrolling to see our growth strategies in action …
Visitors: Paid Media
Drive more and higher-quality traffic to your ecommerce site to scale spend profitably.
- Full-funnel advertising set at the SKU, price point, or offer level to win from the first purchase
- High-converting creative rooted in analytics that propels shoppers forward, metric-by-metric
- Better prospecting margins by combining intent, post-purchase behavior, and COGS
- Intelligent remarketing campaigns that separate customers, visitors, browsers, and cart abandons
- Influencer marketing to expand your reach, create hyper-targeted audiences, and content production powerhouses
Multi-channel approach that aligns demand generation (social) with demand capture (search)
Conversion Rate
Sell more, more often … and increase AOV by optimizing your onsite experience.
- Expert CRO analysis, recommendations, and implementation across your ecommerce website
- Bespoke photography and video shot in our in-house studio (that competitors can’t replicate)
- Aesthetically-rich branding combined with message mapping to bring your story to life
- Speed and mobile optimization prioritized by page-specific traffic volume and heat mapping hot spots
- Landing pages and pricing strategies to captivate shoppers, fuel checkouts, and eliminate friction
Email capture, reviews, UGC, subscriptions, and in-cart or post-purchase upsells integrated via our technology partners
Customer Lifetime Value
Accelerate your 60, 90, or 120 day cash multiplier for faster, more-lucrative payback periods.
- Drive LTV by front-loading acquisition with your most-profitable, first-purchase products
- Post-purchase funnels to guide shoppers naturally through upsells, cross-sells, bundles, and gifting
- Personalize email marketing and SMS automation to maximize revenue while influencing customer journeys
- Loyalty, membership, or subscription programs that compound monthly recurring revenue and deepen your relationships
- Co-marketing partnerships around shared audiences for causes, giveaways, and collaborations
All organized around LTV analysis by seasonality, products, acquisition channels, campaigns, and demographics …
Variable Costs
The least-understood, least-sexy … most-critical element of profitable growth.
If costs increase as orders rise, that’s a variable cost. Opposed to fixed costs — like rent and operational overhead — VCs cover COGS, platform and payment processors, pick-and-pack, fulfillment, and CAC: total spend including agency fees.
The real question is two-fold:
- How do you measure and optimize variable costs?
- Why would an agency want to get so intimately involved?
For the first, we follow a four-quarter accounting matrix. Each represents a portion of your revenue that signals the health of that component as well as areas of opportunity:
Four-quarter accounting principle
Cost of delivery
Customer acquisition
Operational expenses
Profit
For the second question — why we’d want to mix it up in a way few other agencies do — because … we exist to help entrepreneurs achieve their dreams
That’s been our mission since day one.
We’re an agency of entrepreneurs. We know what it’s like to run a business; we know what it’s like to watch something grow and thrive against the odds.
What’s a dream?
Every entrepreneur has a dream.
Whether it’s to fundamentally transform the world or simply turn a profit this quarter, success in business is driven by dreams.
The strength of our dreams binds together successful entrepreneurs — they’re the “common thread” that unites us.
“I’ve partnered with CTC at two separate companies, across four years, and tens of millions in revenue.”
“Through the ups and downs, the team’s commitment to listening, collaborating, trusting new strategies, and pushing the envelope with out of the box growth tactics is what has kept me on team CTC. No matter the issue, the ability to call and meet with the CEO — who I now truly consider a friend — is just the cherry on top.
“Too many agencies are a matrix of operational layers, and although our dedicated team at CTC is best-in-class, the fact that Taylor is available solidifies CTC’s commitment to success. This is why I trust them, and you should too.”
Matthew Murray,
COO & CMO at Love Wellness
That’s why we’re so committed to …
Unearthing your dream, getting you to declare it, and then joining you in trenches to bring it into reality.