34
Brands scaled beyond $10M
in annual revenue
Because you don't want to spend.
You want to earn.
Common Thread Collective is an ecommerce growth agency that exists to help entrepreneurs achieve their dreams.
Personal dreams are as unique as the individual. (And we can’t wait to find out about yours.)
If you’re a DTC brand between $2M-$30M in annual revenue ready to scale profitably … welcome. You’re in the right place.
Our sole purpose is to bring that dream into reality by building your brand across visitors, conversion rate, and lifetime value:
Still want to know more? No problem.
Keep scrolling to see our growth strategies in action …
Profitable ecommerce growth is harder than ever before. So is finding an agency to help you achieve it.
Why?
Because for years, revenue was the perfect proxy for success. Drive more paid traffic in allegiance to a single metric: return on ad spend (ROAS).
Then, the digital marketing world changed. Ecommerce brands exploded, incumbents took notice, and online advertising flooded with competition.
The result? A new normal marked by overlapping challenges:
Even as revenue for ecommerce brands grows, profitability shrinks.
Average growth among
year-over-year clients
Brands scaled beyond $2M
in annual revenue
In client sales generated
across channels
Brands scaled beyond $10M
in annual revenue
Despite its complexity, scaling your brand comes down to one equation. Four metrics built around your business.
We call it the …
“CTC articulates and executes innovative marketing strategies on a daily basis and during key launches. The team is in constant communication with us to finesse our strategy with unparalleled service.”
If costs increase as orders rise, that’s a variable cost. Opposed to fixed costs — like rent and operational overhead — VCs cover COGS, platform and payment processors, pick-and-pack, fulfillment, and CAC: total spend including agency fees.
The real question is two-fold:
For the first, we follow a four-quarter accounting matrix. Each represents a portion of your revenue that signals the health of that component as well as areas of opportunity:
For the second question — why we’d want to mix it up in a way few other agencies do — because … we exist to help entrepreneurs achieve their dreams
That’s been our mission since day one.
We’re an agency of entrepreneurs. We know what it’s like to run a business; we know what it’s like to watch something grow and thrive against the odds.
What’s a dream?
Every entrepreneur has a dream.
Whether it’s to fundamentally transform the world or simply turn a profit this quarter, success in business is driven by dreams.
The strength of our dreams binds together successful entrepreneurs — they’re the “common thread” that unites us.
“Through the ups and downs, the team’s commitment to listening, collaborating, and pushing the envelope with out-of-the-box growth tactics is what has kept me on team CTC.
“Too many agencies are a matrix of operational layers, and although our dedicated team at CTC is best-in-class, the fact that its CEO is available solidifies CTC’s commitment to success. This is why I trust them, and you should too.”
That’s why we’re so committed to …