Your Partners In

Asset 1 Paid Media
Growth

Because you don't want to spend.
You want to earn.

If you’re interested in profitable growth and want to discover how we can help …
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    Profitable ecommerce growth is harder than ever before. So is finding an agency to help you achieve it.

    Why?

    Because for years, revenue was the perfect proxy for success. Drive more paid traffic in allegiance to a single metric: return on ad spend (ROAS).

    Then, the digital marketing world changed. Ecommerce brands exploded, incumbents took notice, and online advertising flooded with competition.

    The result? A new normal marked by overlapping challenges:

    • Rising costs
    • Declining returns
    • And, narrowing margins

    Even as revenue for ecommerce brands grows, profitability shrinks.

    Instead of isolated ad spend and single-account ROAS, you need a partner who measures success by the only thing that matters — profit.
    3.3x

    Average growth among
    year-over-year clients

    74

    Brands scaled beyond $2M
    in annual revenue

    $1.07B+

    In client sales generated
    across channels

    34

    Brands scaled beyond $10M
    in annual revenue

    Common Thread Collective team in the office on Dream Day
    Common Thread Collective team member
    Common Thread Collective team
    Common Thread Collective team member on Dream Day
    Common Thread Collective office wall reads: The best way to make dreams come true is to wake up
    How We Do It

    Growth Services

    Despite its complexity, scaling your brand comes down to one equation. Four metrics built around your business.

    We call it the …

    quote
    NJ Falk, Managing Partner at APL
    quote
    “Common Thread Collective is the ideal ecommerce growth partner for APL.”

    “CTC articulates and executes innovative marketing strategies on a daily basis and during key launches. The team is in constant communication with us to finesse our strategy with unparalleled service.”

    NJ Falk,
    Managing Partner at APL

    Visitors: Paid Media

    Drive more and higher-quality traffic to your ecommerce site to scale spend profitably.
    • Full-funnel advertising set at the SKU, price point, or offer level to win from the first purchase
    • High-converting creative rooted in analytics that propels shoppers forward, metric-by-metric
    • Better prospecting margins by combining intent, post-purchase behavior, and COGS
    • Intelligent remarketing campaigns that separate customers, visitors, browsers, and cart abandons
    • Influencer marketing to expand your reach, create hyper-targeted audiences, and content production powerhouses

    Multi-channel approach that aligns demand generation (social) with demand capture (search)

    Facebook Marketing Partner
    Instagram
    Youtube
    Snapchat
    Google Ads
    Premier Google Partner
    Google Shopping

    Conversion Rate

    Sell more, more often … and increase AOV by optimizing your onsite experience.
    • Expert CRO analysis, recommendations, and implementation across your ecommerce website
    • Bespoke photography and video shot in our in-house studio (that competitors can’t replicate)
    • Aesthetically-rich branding combined with message mapping to bring your story to life
    • Speed and mobile optimization prioritized by page-specific traffic volume and heat mapping hot spots
    • Landing pages and pricing strategies to captivate shoppers, fuel checkouts, and eliminate friction

    Email capture, reviews, UGC, subscriptions, and in-cart or post-purchase upsells integrated via our technology partners

    Customer Lifetime Value

    Accelerate your 60, 90, or 120 day cash multiplier for faster, more-lucrative payback periods.
    • Drive LTV by front-loading acquisition with your most-profitable, first-purchase products
    • Post-purchase funnels to guide shoppers naturally through upsells, cross-sells, bundles, and gifting
    • Personalize email marketing and SMS automation to maximize revenue while influencing customer journeys
    • Loyalty, membership, or subscription programs that compound monthly recurring revenue and deepen your relationships
    • Co-marketing partnerships around shared audiences for causes, giveaways, and collaborations

    All organized around LTV analysis by seasonality, products, acquisition channels, campaigns, and demographics …

    lifetime value analysis spreadsheets

    Variable Costs

    The least-understood, least-sexy … most-critical element of profitable growth.

    If costs increase as orders rise, that’s a variable cost. Opposed to fixed costs — like rent and operational overhead — VCs cover COGS, platform and payment processors, pick-and-pack, fulfillment, and CAC: total spend including agency fees.

    The real question is two-fold:

    1. How do you measure and optimize variable costs?
    2. Why would an agency want to get so intimately involved?

    For the first, we follow a four-quarter accounting matrix. Each represents a portion of your revenue that signals the health of that component as well as areas of opportunity:

    Four-quarter accounting principle

    cost of delivery icon

    Cost of delivery

    customer acquisition icon

    Customer acquisition

    operational expenses icon

    Operational expenses

    profit icon

    Profit

    For the second question — why we’d want to mix it up in a way few other agencies do — because … we exist to help entrepreneurs achieve their dreams

    That’s been our mission since day one.

    We’re an agency of entrepreneurs. We know what it’s like to run a business; we know what it’s like to watch something grow and thrive against the odds.

    quote
    Matthew Murray, COO & CMO at Love Wellness
    quote
    “I’ve partnered with CTC at two separate companies, across four years, and tens of millions in revenue.”

    “Through the ups and downs, the team’s commitment to listening, collaborating, and pushing the envelope with out-of-the-box growth tactics is what has kept me on team CTC.

    “Too many agencies are a matrix of operational layers, and although our dedicated team at CTC is best-in-class, the fact that its CEO is available solidifies CTC’s commitment to success. This is why I trust them, and you should too.”

    Matthew Murray,
    COO & CMO at Love Wellness

    That’s why we’re so committed to …

    Unearthing your dream, getting you to declare it, and then joining you in trenches to bring it into reality.
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      Common Thread Collective team in the office on Dream Day
      Common Thread Collective team member
      Common Thread Collective team
      Common Thread Collective team member on Dream Day
      Common Thread Collective office wall reads: The best way to make dreams come true is to wake up