Privacy Policy

This Privacy Policy describes how Common Thread Collective, Inc. and our affiliates, subsidiaries, and related brands (“we”, “us”, or “our”) collect, use, and share your Personal Information when you visit one of our websites, including commonthreadco.com (our “Site”). It also describes how we may process Personal Information on behalf of the entrepreneurs and companies to whom we provide brand growth and digital marketing services (our “Services”).

Information We Collect

We process information that identifies, describes, or is reasonably capable of being associated with you (“Personal Information”). We may collect Personal Information from you when you visit our Site or otherwise engage us directly. We may also receive your Personal Information as part of performing our Services for entrepreneurs, brands, and companies (our “Customers”).

  • Internet and Network Activity: When you visit our Site, we automatically collect information about your device, web browser, IP address, web pages visited, or other data about how you interact with our Site. For more information, see the section on Cookies below.
  • Communication Data. When we communicate with you we may collect text messages, emails, phone calls, or audio messages, which may identify you. We may retain these communications for quality assurance and training purposes.
  • Order Information: If you make a purchase through our Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Customer Data: On behalf of the Customers to whom we provide Services, we may collect, receive, or process personal identifiers, demographics, device identifiers, internet and network activity, location data, commercial information about products purchased or considered, or information about your preferences.

We may also collect and process information that does not individually identify you, such as deidentified, aggregate, or anonymized data, which is not Personal Information.

How We Use Information

We use the Personal Information we collect for business and commercial purposes.

  • Operate our Business. We use your Personal Information to run day-to-day operations, including to manage accounts, process payments, fulfill orders, offer programs, and communicate with you.
  • Providing Services to Customers. We process and maintain Personal Information on behalf of our Customers as part of the Services we provide, including brand growth and performance, Facebook marketing, creative services, and training. Some of our Customers may choose to use the Data Growth Tool we offer through our partnership with Statlas Analytics, LLC. If so, your Personal Information may be used to perform analytics on the effectiveness or marketing campaigns, advertisements, or conversion rates.
  • Evaluate and Improve our Services. We may analyze Personal Information for quality assurance, training, and to better understand how we can meet and exceed your expectations.
  • Marketing and Advertising. We may use Personal Information for our own marketing or advertising purposes. For example, we might send you promotional messages about our Services or other products and offerings that may interest you.

Sharing Your Personal Information

We may share your Personal Information with vendors, service providers, or other third parties.

  • With Service Providers. We may share your Personal Information with third parties who perform services on our behalf, such as payment processing, data analysis, email and hosting services, or customer services and support. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information. These service providers may access your personal data and are required to use it solely as we direct, to provide our requested service.
  • With Business Partners. We may share your Personal Information with business partners and other brands when permitted by law or with your consent.
  • With Business Insights and Analytics Partners. We may share your Personal Information with third-party consultants or analytics providers to evaluate and improve our Site and Services. For example, we use Google Analytics to help us understand how people interact with our Site and how well our Site performs. You can read more about how Google uses your Personal Information. You can also opt-out of Google Analytics.
  • With Your Permission. With your consent or at your request, we may share Personal Information with third parties.

Cookies

We use cookies, tags, and similar web-based technologies (“Cookies”) to provide, customize, evaluate, improve, and secure our Site. A Cookie is a small piece of text that is placed on your website browser when you visit a website. These include our own first-party Cookies as well as third-party Cookies of our service providers and marketing partners. Some Cookies are only stored temporarily and destroyed each time you close your web browser. Our website also uses persistent Cookies, which do not delete when you close your browser and may collect and store data for a set period of time after you’ve left our website. You can find out more about Cookies in general and how they work at Cookiepedia.

How We Use Cookies

We use Cookies for the following purposes:

  • Website Operation. Cookies help us run our Site securely and enable basic functions like page navigation.
  • Performance and Analytics. Cookies help us analyze how you interact with our Site. This enables us to monitor and improve our Site performance, services, and your experience.
  • Advertisements. Cookies allow us to deliver advertisements that are meaningful to you. Our third party advertising partners may use the Cookies to build a profile of your interests, deliver relevant advertising on other sites, and measure the efficiency of the advertisements.

How to Manage Cookies

If you wish to prevent Cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain Cookies or notify you when a Cookie is set.

We are not responsible for the completeness, effectiveness, or accuracy of any third party opt-out options or programs. If you block Cookies, certain features on our Site and other websites may not work.

Browser Settings

For more information on how you can customize your browser’s Cookie setting please visit the link to your web browser below:

Behavioral Advertising Opt-Outs

You may also control the way Cookies track you by using an industry solution to opt-out of interest based advertising:

Do Not Track

Some web browsers or smartphones have the ability to set “Do Not Track” requests to block user activity from being tracked across web pages or devices. Our Site does not recognize “Do Not Track” signals as there is no industry standard way to do so.

Communication Preferences

We may contact you via email, phone, or text message with important information about your account and promotional opportunities. You may unsubscribe or opt-out of receiving these communications by following the instructions provided. Ways to unsubscribe to certain communications include clicking on the unsubscribe link in any email or responding STOP to any text messages. You may also contact us at hello@commonthreadco.com to update your communication preferences. Please note that we may still need to contact you with important information about your account or payments due, and you cannot opt-out of these account administration communications.

California Privacy Rights

If you are a California Resident, you may have additional rights under the California Consumer Privacy Act (“CCPA”). Please note that if we have received your Personal Information as part of providing Services to our Customers, we cannot directly respond to your request and instead are required to refer you to the Customer who is responsible for your Personal Information so you may submit your request.

The Right to Request More Information

You may have the right to request more information about how we have treated your Personal Information in the past 12 months, including:

  • The categories of Personal Information we collected about you;
  • The categories of sources from which we collected that information;
  • Our business or commercial purpose for collecting that information;
  • The categories of third parties with whom we shared that information; and
  • The specific pieces of Personal Information we collected about you.

The Right to Request Access

You may also have the right to receive a copy of your Personal Information.

The Right to Request Deletion

Under certain conditions, you have the right to request that we delete your Personal Information.

How to Exercise these Rights

To submit a request to exercise these rights you may use one of the following three methods:

For all requests, please clearly state that the request is related to “California Privacy Rights,” indicate which type of request you are making, and provide your name, street address, city, state, zip code and an e-mail address or phone number where you may be contacted. We are not responsible for notices that are not labeled or sent properly or that do not include complete information.

Verification

Before responding to your request, we must first verify your identity using Personal Information you recently provided to us. If we are not able to verify your request we will contact you for more information. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.

Designating an Authorized Agent

You may designate someone to submit requests and act on your behalf (an “Authorized Agent”). To do so, you must provide us with written permission to allow your Authorized Agent to act on your behalf.

Third-Party Marketing and Selling

We do not provide your information to third parties for their direct marketing purposes. Neither do we intend to sell your Personal Information to third parties without providing you notice and an opportunity to opt out.

No Discrimination

We will not unlawfully discriminate against you for exercising any of these rights.

Data Retention

We will maintain your Personal Information for as long as reasonably necessary to accomplish the purposes for which it was collected, or as otherwise directed by our Customers. We may retain your Personal Information longer if we have a legal obligation to do so.

Information Regarding Children

Our Site and Services are intended for users who are older than 13 years old and we do not knowingly collect information from children under 13. If we become aware that we have collected information from a child under 13, we will delete such information from our records. If you are a parent or legal guardian and believe your child has given us information and you did not provide consent, please contact us at hello@commonthreadco.com.

Third-Party Links and Websites

When you use this Site, you may find links to other websites, platforms, or applications that we do not own or control. We are not responsible for the content or any other aspect of these third-party websites, including their collection of your Personal Information. You should review their terms and conditions and privacy policies before proceeding to that website.

Disclaimer

Nothing in this Privacy Policy restricts our ability to:

  • Use and disclose deidentified, anonymous, or aggregate data;
  • Comply with federal, state, or local laws;
  • Comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by federal, state, or local authorities;
  • Cooperate with law enforcement agencies concerning conduct or activity that the business, service provider, or third party reasonably and in good faith believes may violate federal, state, or local law;
  • Exercise or defend legal claims;
  • Detect security incidents and protect against fraudulent or illegal activity and prosecute those responsible for such activity; or
  • Transfer Personal Information as part of a merger or acquisition, dissolution of the company, or in the event of bankruptcy or any other transaction in which a third party assumes control of all or part of the company.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. If we change this Policy, we will post the updated Privacy Policy here, and those changes will go into effect on the “Last Updated” date shown below. We will not retroactively use or share your Personal Information for materially different purposes without first taking reasonable steps to provide you notice.

Contact Us

For more information of if you have questions contact us at:

Last Updated: October 18, 2021

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