Tactical insights for growing DTC brands

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Introducing Bridges

An original video series by Common Thread Collective that helps marketers build that crucial connection between their world and finance.

In the era of ecommerce dominance, understanding and impacting the financial outcomes of your business is more vital than ever.

Latest Episode

Leverage Pricing as a Strategic Tool for Ecommerce Success
The Hardest Problem for Ecommerce Brands: Stop Declining Revenue
Interview with a CFO: How to Maximize Business Growth Through Strategic Financial Planning
Understanding the Intersection of Finance, Operations, and Creativity Inside Your Ad Account
Unleash Marketing-Led Forecasts
From Paper Gains to Liquid Value: The Importance of Cash Flow for Your Organization
Unveiling the Blueprint: The Most Beautiful P&L in Ecommerce
Red to Black in 90 Days: How to Go from Losing Millions to Profitable Growth
The New Rule of Law for Ecommerce Businesses: First-Order Profitability
A Marketer's Guide to Mastering the Profit and Loss Statement