The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Learn to Media Buy Like a CFO
Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decision-ma...
The UGC Bullsh*t Meter
Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ...
How to Design Your Ecommerce Forecast (3 Rules)
In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of ...
A Google Rep Shares His Secrets
How do I make paid search work for my business? In this episode, we go straight to the sourc...
How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)
Though AI (via media buying algorithms) has always played a role in ecommerce, tools like Ch...
Building Businesses with Jordan West
This episode features Jordan West, an entrepreneur and owner of Canada-based ecommerce agenc...
How to Sell the Right Products. Plus: How to Think About High-SKU Businesses
Success on Facebook is as much about what you sell as it is about how you sell it. In this e...
The State of Ecomm Investing Pt 2: The Investor’s Perspective
In part 2 of our two-part series on investing, Taylor talks with Jason Bornstein, Principal ...
How to Build New Revenue Peaks
Most ecommerce brands have two big “moments” on their marketing calendar. Most ecommerce bra...
Six Resolutions for Ecommerce in 2023
New year, new ecommerce landscape: In this episode, Taylor and Richard make 6 resolutions fo...
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