The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
Why 8-Figure Brands Waste Days Finger-Pointing When Results Miss (And the Fix)
When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks "why did we m...
Taylor and Andrew Debate Cost Controls (We Ran the Numbers)
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobod...
The Agency Model Is Broken. We Fixed It.
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta me...
The Math Behind Creative Hits (With Real Spend Data)
Adrianne, VP of Performance Creative at CTC, breaks down the CTC Creative Strategy Canon, the codified methodology b...
D2C Brands Grew 15% in H1 (But At What Cost)
In this episode Richard and Steve break down H1 2026 performance data from across the CTC client portfolio, covering ...
We're Opening Our Doors to 7-Figure Founders This September
Richard breaks down what's holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC...
Google Ads: CTC's Complete Playbook
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC's Google Ads Canon, the complete framework ...
Your Unsold Inventory Is Costing You More Than You Think
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are direct...
Cashmas in July: Turn Q3 Inventory Into Q4 Cash
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecomm...
How 7-Figure brands can win in Q3
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he...
Why 8-Figure Brands Waste Days Finger-Pointing When Results Miss (And the Fix)
When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks "why did we m...
Taylor and Andrew Debate Cost Controls (We Ran the Numbers)
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobod...
The Agency Model Is Broken. We Fixed It.
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta me...
The Math Behind Creative Hits (With Real Spend Data)
Adrianne, VP of Performance Creative at CTC, breaks down the CTC Creative Strategy Canon, the codified methodology b...
D2C Brands Grew 15% in H1 (But At What Cost)
In this episode Richard and Steve break down H1 2026 performance data from across the CTC client portfolio, covering ...
We're Opening Our Doors to 7-Figure Founders This September
Richard breaks down what's holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC...
Google Ads: CTC's Complete Playbook
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC's Google Ads Canon, the complete framework ...
Your Unsold Inventory Is Costing You More Than You Think
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are direct...
Cashmas in July: Turn Q3 Inventory Into Q4 Cash
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecomm...
How 7-Figure brands can win in Q3
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he...
