The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
The Machine: How We Back-Check Every Q4 Plan Before BFCM
8 year CTC veteran Garrett Hord sits down with Randall to break down what separates the brands that crush Q4 from the...
We Acquired the Fastest-Growing TikTok Shop Agency.
CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits d...
Why September Is the Most Important Month of Your Q4
Black Friday is not won in November. According to CTC data, brands that grow their active customer file by 10% or mor...
The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood
Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggle...
The Re-Hire Nobody Saw Coming
One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major e...
The Service That Turned a Brand's Worst Summer Into Its Best.
CTC's Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer te...
What a Profit Engineer Does Every Day at CTC
Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down w...
Why Your Email Strategy Is Not a Content Calendar
In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framewor...
Diversify Now: The 6-Week Q4 Window Closing Fast
Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8...
We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.
We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 mill...
The Machine: How We Back-Check Every Q4 Plan Before BFCM
8 year CTC veteran Garrett Hord sits down with Randall to break down what separates the brands that crush Q4 from the...
We Acquired the Fastest-Growing TikTok Shop Agency.
CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits d...
Why September Is the Most Important Month of Your Q4
Black Friday is not won in November. According to CTC data, brands that grow their active customer file by 10% or mor...
The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood
Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggle...
The Re-Hire Nobody Saw Coming
One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major e...
The Service That Turned a Brand's Worst Summer Into Its Best.
CTC's Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer te...
What a Profit Engineer Does Every Day at CTC
Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down w...
Why Your Email Strategy Is Not a Content Calendar
In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framewor...
Diversify Now: The 6-Week Q4 Window Closing Fast
Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8...
We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.
We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 mill...
