We're Opening Our Doors to 7-Figure Founders This September

[00:00:00] Speaker: Hey, folks. Welcome to the Ecommerce Playbook podcast. I'm your host, Richard. Now, they're letting me do a solo pod again, so, uh, we're gonna jump right into it here. But I'm really excited about this one because we're announcing something, uh, really, really cool that we're doing coming up here in the next month and a half.

[00:00:17] On Tuesday, September the 1st of this year, 2026, we are doing an in-person workshop for seven-figure brands at the CTC office in Costa Mesa, California. So, uh, I, I wanted to kind of dive into a little bit about, of the details of this, uh, why we're doing it, who we're doing it for. So obviously for seven-figure brands there's- Um, and, and we've talked about this, uh, with Joy, with others on the podcast before.

[00:00:43] There's certain types of plateaus that you hit at the seven-figure mark, where the sort of escape velocity you need to get to the eight-figure range feels completely out of reach, and you're in this sort of weird, messy middle point where, uh, you clearly have product market fit, there's organic demand for your product, but, uh, you're not able to scale on paid.

[00:01:04] You have a resourcing problem, kind of balancing everything from, uh, inventory to forecasting to all of the sort of creative volume that you need is-- feels like really, really difficult to attain. And so the pur-purpose of this in-person work-workshop is to get a bunch of seven-figure founders together with CTC staff, and what we're gonna do is walk you through, in a series of five workshops, we're gonna walk you through exactly the building blocks we think you need to create the scaffolding to get you to the eight-figure range.

[00:01:34] So, um, I'm gonna quickly go over s-some of those, the specifics of those workshops. So Taylor Holiday, our CEO, uh, and sometime guest/co-host on this podcast, is going to be, uh, giving the keynote, and then he's gonna be hanging out the rest of the day. And what the rest of the day is gonna look like is a series of five workshops that we're gonna break, uh, up into smaller cohorts and kind of rotate through.

[00:01:57] So the first workshop is gonna be around building an accurate forecast, and that's gonna involve things too, like thinking about your brand specific, like LTV and how retention and subscription might work with that. But really what it's gonna be about is modeling out, uh, revenue so that you have some understanding, uh, not only on how to sort of allocate budget for paid, but also what, uh, inventory purchasing is going to look like and how it all comes together to maximize profitability, which is, of course, incredibly crucial at this stage.

[00:02:27] Uh, then we're gonna have a workshop led by, uh... And if I didn't mention it, that first workshop's gonna be led by Luke, who you all will know from this podcast. He's been on it with me, by himself, he's been on it with, uh... Or sorry, he's been on this podcast by himself. He's been on with me many times before.

[00:02:41] Uh, so you'll get to meet Luke, chat with him in person. Um, and then, uh, our next workshop's gonna be led by Dane, who heads up our-- He's our VP of Employee Development and Performance here at CTC. He's gonna be talking about how to build the right team, and this really is, I think, an under- uh, underrated part of, of growing a business and honestly one of the most impor-important pieces, which is to find the right people, put them in the right seats, and then keep them.

[00:03:09] And Dane is a wizard at that, and he's gonna walk you through how we do that here. Uh, then Ally, uh, our director of growth strategy, is gonna walk you through how to build a creative operating system. I know for many of you at the seven-figure range, this is the number one thing on your mind right now, and we're gonna show you exactly how we construct the pipeline of creative to actually get-- Everybody knows that you need a lot of creative, you need diverse creative.

[00:03:32] And everybody's, like, fairly good at coming up with ideas, but how do you actually bring those to life? How do you actually go from A to Z? We're gonna actually walk you through how we build our creative operating system. Uh, Tony Chop, who's our VP of Paid Media, he's been on this podcast many times before.

[00:03:48] Uh, he co-hosted the D2C Hotline with me once upon a time. He's gonna be walking you through how we build a performing ad account and just generally talking through, uh, paid social and exactly how to scale there. Uh, and then finally, we're gonna have, uh, Anmar, who's our director of profit engineering. He is going to be joining us to talk about how we build scalable AI tools.

[00:04:07] Uh, of course, at the seven-figure range, actually, uh, the AI tooling is not about sort of finding little incremental gains. It's actually about really meaningfully increasing your production, uh, going back to the creative volume issue and all that kind of thing as well. Uh, Anmar's gonna be walking us through how we build scalable AI tools here at CTC and leading a roundtable discussion on exactly brainstorming ways that you can use AI to increase your productivity and get you to a point where you actually have an edge and can begin to grow.

[00:04:41] Um, so those are the five workshops. What we're gonna do is, uh, like I said, break you up into cohorts, rotate through them, and then, uh, you're also gonna have, like, a certain period where you'll just be kind of hanging out in the lounge, uh, chilling with, uh, uh, other CTC staff members, with Taylor, he'll be hanging out there as well.

[00:05:00] You'll get to meet and greet with other founders. Uh, but it's gonna be a lot of fun. Um, we love doing these events, and we think especially in this day and age, that it's super, super important to get in person, to meet each other, uh, and to actually kind of experience that firsthand. So, um, yeah, that's basically it.

[00:05:20] Those tickets are on sale right now. Uh, if you go to-- We'll have a link in the show notes to exactly where you need to go in order to get them. Um, also go to commentaryco.com and, uh, you can hit the Hire Us button if you're interested. We'll definitely reach out with that. But also join the email list and make sure that you get access to, uh, the email blast that we're gonna send out with information about those tickets.

[00:05:43] So, um, all right, folks, well, that's gonna do it for me now. Um, appreciate the time, and we hope to see a bunch of you out there, uh, on September 1st, coming to join us for the Seven-Figure Growth Workshop. We'll see you there.