The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
Offer-Market Fit: Why 7-Figure Brands Hit a Wall
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you're stuc...
The Branded Ads System Behind 170+ Ecommerce Brands
How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, ...
What a Profit Engineer Actually Does All Day
What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the ...
Why Most Founders Set the Wrong Growth Goals
Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he le...
Join Our Growth Mastermind (Here's What's Inside)
Growth Mastermind
What if you could get weekly strategy sessions with a senior CTC profit engineer, full Statlas acce...
We Tested AppLovin Discovery for 4 Months. Here's What Happened.
[00:00:00] Connaugh: When we talked last, our average incrementality test score for App Eleven was around like 140, 1...
Consumer Confidence vs Rising Oil Prices
In this episode, Steve Rekuc breaks down the latest DTC Index findings showing 14.5% revenue growth year-over-year, e...
What We Learned at the 2026 Meta Summit
We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn't a single feature or...
Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new...
TikTok Shop, Incrementality, and the New Growth Playbook
Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site,...
Offer-Market Fit: Why 7-Figure Brands Hit a Wall
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you're stuc...
The Branded Ads System Behind 170+ Ecommerce Brands
How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, ...
What a Profit Engineer Actually Does All Day
What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the ...
Why Most Founders Set the Wrong Growth Goals
Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he le...
Join Our Growth Mastermind (Here's What's Inside)
Growth Mastermind What if you could get weekly strategy sessions with a senior CTC profit engineer, full Statlas acce...
We Tested AppLovin Discovery for 4 Months. Here's What Happened.
[00:00:00] Connaugh: When we talked last, our average incrementality test score for App Eleven was around like 140, 1...
Consumer Confidence vs Rising Oil Prices
In this episode, Steve Rekuc breaks down the latest DTC Index findings showing 14.5% revenue growth year-over-year, e...
What We Learned at the 2026 Meta Summit
We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn't a single feature or...
Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new...
TikTok Shop, Incrementality, and the New Growth Playbook
Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site,...
