The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
224 Calls Later… This One Problem Showed Up Everywhere
In this episode, Richard and Luke unpack a pattern they couldn’t ignore after running 224 sales call transcripts thro...
The $1M → $10M Ecom Growth Map
Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever a...
Stop Guessing Your Ecommerce Budget
In this episode, Richard and Luke break down the system we use to help 8-figure ecommerce brands stop guessing and st...
When AI Knows Everything, How Do You Decide Anything?
AI promised clarity. Instead, it delivered information overload.
In this episode, we unpack what happens when AI give...
Agentic Commerce Is Here and It Changes Everything
In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Co...
How our Prophit System Forecasts Creative Volume
Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized.
In this episode, we b...
Why Real Growth Comes From Accountability, Not Tools
Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software,...
CFO Summit: How to Get Your Forecast Back on Track
Even the best forecasts break … what matters is how fast you react.
In this CFO Summit session, Taylor shows how to s...
Creative Strategy Is Dead (Here’s What Actually Works in 2026)
In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, ...
Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results
Is AppLovin actually incremental, or just another platform taking credit for demand that already exists?
In this epis...
224 Calls Later… This One Problem Showed Up Everywhere
In this episode, Richard and Luke unpack a pattern they couldn’t ignore after running 224 sales call transcripts thro...
The $1M → $10M Ecom Growth Map
Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever a...
Stop Guessing Your Ecommerce Budget
In this episode, Richard and Luke break down the system we use to help 8-figure ecommerce brands stop guessing and st...
When AI Knows Everything, How Do You Decide Anything?
AI promised clarity. Instead, it delivered information overload. In this episode, we unpack what happens when AI give...
Agentic Commerce Is Here and It Changes Everything
In this episode, Richard and Tony break down what agentic commerce actually is, why Shopify and Google’s Universal Co...
How our Prophit System Forecasts Creative Volume
Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized. In this episode, we b...
Why Real Growth Comes From Accountability, Not Tools
Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software,...
CFO Summit: How to Get Your Forecast Back on Track
Even the best forecasts break … what matters is how fast you react. In this CFO Summit session, Taylor shows how to s...
Creative Strategy Is Dead (Here’s What Actually Works in 2026)
In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, ...
Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results
Is AppLovin actually incremental, or just another platform taking credit for demand that already exists? In this epis...
