The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
CFO Summit: Turning Your Marketing Calendar Into a Financial Forecast
If you’re a CFO building forecasts without full visibility into marketing’s plan, this session is for you.
Finance an...
Welcome to Q5: The Most Important Quarter You’re Ignoring
The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent sp...
The Marketing Calendar Is Your Real Revenue Model
In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketin...
The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-fi...
From Campaigns to Cash Flow: How to Build a Forecast That Works
How do high-performing ecommerce brands turn campaigns into predictable cash flow?
In this episode, we break down the...
BFCM 2025 Results: What Really Happened This Weekend
In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying c...
5 Last-Minute BFCM Fixes You STILL Have Time to Make
Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this ep...
CFO Summit: Board, Budget, Bonus - The Forecast Framework for 2026
In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CTC’s core system for build...
Meta’s Black Box Is Ruining Your Creative Strategy
Meta’s new creative ranking systems are changing everything, and most brands have no idea how much it’s affecting the...
How to Set Meta ROAS Targets Before Black Friday
How do you set the right ROAS target on Meta heading into Black Friday and Cyber Monday?
Most brands either guess… or...
CFO Summit: Turning Your Marketing Calendar Into a Financial Forecast
If you’re a CFO building forecasts without full visibility into marketing’s plan, this session is for you. Finance an...
Welcome to Q5: The Most Important Quarter You’re Ignoring
The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent sp...
The Marketing Calendar Is Your Real Revenue Model
In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketin...
The 2026 7-Figure Brand Playbook (Stop Copying 9-Figure Advice)
In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-fi...
From Campaigns to Cash Flow: How to Build a Forecast That Works
How do high-performing ecommerce brands turn campaigns into predictable cash flow? In this episode, we break down the...
BFCM 2025 Results: What Really Happened This Weekend
In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying c...
5 Last-Minute BFCM Fixes You STILL Have Time to Make
Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this ep...
CFO Summit: Board, Budget, Bonus - The Forecast Framework for 2026
In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CTC’s core system for build...
Meta’s Black Box Is Ruining Your Creative Strategy
Meta’s new creative ranking systems are changing everything, and most brands have no idea how much it’s affecting the...
How to Set Meta ROAS Targets Before Black Friday
How do you set the right ROAS target on Meta heading into Black Friday and Cyber Monday? Most brands either guess… or...
