The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
How our Prophit System Forecasts Creative Volume
Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized.
In this episode, we b...
Why Real Growth Comes From Accountability, Not Tools
Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software,...
CFO Summit: How to Get Your Forecast Back on Track
Even the best forecasts break … what matters is how fast you react.
In this CFO Summit session, Taylor shows how to s...
Creative Strategy Is Dead (Here’s What Actually Works in 2026)
In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, ...
Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results
Is AppLovin actually incremental, or just another platform taking credit for demand that already exists?
In this epis...
Why “Perfect Attribution” Is a Lie (And What Actually Matters)
Most brands are chasing “perfect attribution.”
That’s the wrong goal.
In this episode of the Podcast, Tony sits down ...
The ‘Flow Era’ Is Coming: The End of ‘Easy’ DTC
The last five years of DTC forced brands through extreme conditions — easy money, explosive growth, brutal pullbacks,...
The 3 Things Brands Must Get Right to Win in 2026
In this episode of the Podcast, we break down the three things brands must get right to win in 2026 — based on real p...
26 Predictions That Will Reshape Commerce In 2026
2026 won’t be an evolution of commerce … it will be a reset.
In this episode, Taylor and Richard unpack 26 prediction...
What 53,000 Ads Reveal About Meta’s Andromeda Algorithm
Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded.
In t...
How our Prophit System Forecasts Creative Volume
Creative strategy doesn’t fail because of bad ideas, it fails because it isn’t operationalized. In this episode, we b...
Why Real Growth Comes From Accountability, Not Tools
Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software,...
CFO Summit: How to Get Your Forecast Back on Track
Even the best forecasts break … what matters is how fast you react. In this CFO Summit session, Taylor shows how to s...
Creative Strategy Is Dead (Here’s What Actually Works in 2026)
In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, ...
Is AppLovin Actually Incremental? 8 Tests, Real Data, Real Results
Is AppLovin actually incremental, or just another platform taking credit for demand that already exists? In this epis...
Why “Perfect Attribution” Is a Lie (And What Actually Matters)
Most brands are chasing “perfect attribution.” That’s the wrong goal. In this episode of the Podcast, Tony sits down ...
The ‘Flow Era’ Is Coming: The End of ‘Easy’ DTC
The last five years of DTC forced brands through extreme conditions — easy money, explosive growth, brutal pullbacks,...
The 3 Things Brands Must Get Right to Win in 2026
In this episode of the Podcast, we break down the three things brands must get right to win in 2026 — based on real p...
26 Predictions That Will Reshape Commerce In 2026
2026 won’t be an evolution of commerce … it will be a reset. In this episode, Taylor and Richard unpack 26 prediction...
What 53,000 Ads Reveal About Meta’s Andromeda Algorithm
Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded. In t...
