The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of the Ecommerce Playboo...
How to Craft the Best BFCM Offer This Year
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (...
Ecommerce Is About To Evolve - Taylor's Stord Summit Presentation
In this special episode, we share Taylor Holiday’s keynote from Stord’s Summit.
(https://www.stord.com/)
He unpacks t...
The Measurement Roadmap: How it Works
In this episode of the Ecommerce Playbook, Taylor Holiday and Richard Gaffin dig into the Measurement Roadmap—CTC’s f...
Is AppLovin Making a Comeback?
Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel...
The Best & Worst Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In t...
How a CTC Client Unlocked 40% YoY Growth
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down wit...
How 2 Top-Tier Strategists Actually Forecast Client Growth
In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top...
Understanding Seasonality of Media Buying by Month and Day
When should you really be spending more? Which days of the week drive the most revenue for your brand?
In this episod...
Your Marginal Frontier Will Determine Your Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dig deeper into the Spending Pow...
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of the Ecommerce Playboo...
How to Craft the Best BFCM Offer This Year
As Q4 kicks off, one of the biggest levers brands can pull is their offer strategy. In this episode, Richard Gaffin (...
Ecommerce Is About To Evolve - Taylor's Stord Summit Presentation
In this special episode, we share Taylor Holiday’s keynote from Stord’s Summit. (https://www.stord.com/) He unpacks t...
The Measurement Roadmap: How it Works
In this episode of the Ecommerce Playbook, Taylor Holiday and Richard Gaffin dig into the Measurement Roadmap—CTC’s f...
Is AppLovin Making a Comeback?
Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel...
The Best & Worst Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In t...
How a CTC Client Unlocked 40% YoY Growth
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down wit...
How 2 Top-Tier Strategists Actually Forecast Client Growth
In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top...
Understanding Seasonality of Media Buying by Month and Day
When should you really be spending more? Which days of the week drive the most revenue for your brand? In this episod...
Your Marginal Frontier Will Determine Your Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dig deeper into the Spending Pow...
