The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
BFCM 2025 Results: What Really Happened This Weekend
In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying c...
5 Last-Minute BFCM Fixes You STILL Have Time to Make
Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this ep...
CFO Summit: Board, Budget, Bonus - The Forecast Framework for 2026
In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CTC’s core system for build...
Meta’s Black Box Is Ruining Your Creative Strategy
Meta’s new creative ranking systems are changing everything, and most brands have no idea how much it’s affecting the...
How to Set Meta ROAS Targets Before Black Friday
How do you set the right ROAS target on Meta heading into Black Friday and Cyber Monday?
Most brands either guess… or...
2026 Forecast Planning: Board vs Budget vs Bonus Explained
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong.
In this episode of the Podcast, R...
Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)
Most brands are building their 2026 plan all wrong.
In this episode, Taylor breaks down why you can’t walk into the n...
How to Optimize Ad Spend in Real Time During Black Friday
Black Friday isn’t won by guessing, it’s won hour by hour.
In this episode of the Podcast, Richard and Luke break dow...
Is Ecommerce Finally Rebounding? Here’s What the Data Says.
After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but con...
How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday
Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down e...
BFCM 2025 Results: What Really Happened This Weekend
In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying c...
5 Last-Minute BFCM Fixes You STILL Have Time to Make
Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this ep...
CFO Summit: Board, Budget, Bonus - The Forecast Framework for 2026
In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CTC’s core system for build...
Meta’s Black Box Is Ruining Your Creative Strategy
Meta’s new creative ranking systems are changing everything, and most brands have no idea how much it’s affecting the...
How to Set Meta ROAS Targets Before Black Friday
How do you set the right ROAS target on Meta heading into Black Friday and Cyber Monday? Most brands either guess… or...
2026 Forecast Planning: Board vs Budget vs Bonus Explained
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong. In this episode of the Podcast, R...
Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)
Most brands are building their 2026 plan all wrong. In this episode, Taylor breaks down why you can’t walk into the n...
How to Optimize Ad Spend in Real Time During Black Friday
Black Friday isn’t won by guessing, it’s won hour by hour. In this episode of the Podcast, Richard and Luke break dow...
Is Ecommerce Finally Rebounding? Here’s What the Data Says.
After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but con...
How to Plan Hour-by-Hour Spend for Black Friday & Cyber Monday
Want to stop guessing when to spend your Meta budget during Black Friday and Cyber Monday? This episode breaks down e...
