The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
The Best & Worst Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In t...
How a CTC Client Unlocked 40% YoY Growth
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down wit...
How 2 Top-Tier Strategists Actually Forecast Client Growth
In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top...
Understanding Seasonality of Media Buying by Month and Day
When should you really be spending more? Which days of the week drive the most revenue for your brand?
In this episod...
Your Marginal Frontier Will Determine Your Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dig deeper into the Spending Pow...
What is the Best (and Worst) Ecommerce Niche in 2025?
For today's episode of The Ecommerce Playbook Podcast, we're featuring our latest episode of The DTC Hotline. Richard...
A Live Demo of How to Forecast Your Q4 Against Tariffs
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dive deep into the practical use...
Why Forecasts are Bottlenecked by Creative Diversity
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack the critical connection b...
The Forecasting Framework Every Brand Needs Before Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t jus...
Why Right Now is the Best Time to Dial in Your Spend vs. aMER
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many ecommerce...
The Best & Worst Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In t...
How a CTC Client Unlocked 40% YoY Growth
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down wit...
How 2 Top-Tier Strategists Actually Forecast Client Growth
In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top...
Understanding Seasonality of Media Buying by Month and Day
When should you really be spending more? Which days of the week drive the most revenue for your brand? In this episod...
Your Marginal Frontier Will Determine Your Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dig deeper into the Spending Pow...
What is the Best (and Worst) Ecommerce Niche in 2025?
For today's episode of The Ecommerce Playbook Podcast, we're featuring our latest episode of The DTC Hotline. Richard...
A Live Demo of How to Forecast Your Q4 Against Tariffs
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dive deep into the practical use...
Why Forecasts are Bottlenecked by Creative Diversity
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack the critical connection b...
The Forecasting Framework Every Brand Needs Before Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t jus...
Why Right Now is the Best Time to Dial in Your Spend vs. aMER
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many ecommerce...
