The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
Understanding Spend, aMER, and Spending Power
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of Ecommerce Strategy ...
An Inside Look at CTC’s Exact Client Growth Strategy
Get an exclusive look behind the curtain with our VP of Strategy, Luke Austin, as he breaks down how CTC is transform...
The Secret That Prepares Accelerator Brands for 8-Figure Success
As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growt...
Last Week’s Podcast Crushed on X ... Here’s Why
In this episode of the Ecommerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of...
We Ran Incrementality Tests … Meta’s Tool Didn’t Win
After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the tes...
Lessons from 11 Years of Building an Agency … and What Happened After
In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus, because something...
Lessons You Only Learn From Talking with Clients In Person
At CTC’s recent Client Summit, Taylor Holiday and Richard Gaffin sat down to unpack what happens when you get out fro...
Why 2025 Ecommerce Is a Tale of Two Cities: Winners & Losers
The Tale of Two Cities in Ecommerce: Winners and Losers in 2025
At CTC’s Client Summit, Taylor Holiday shares an unfi...
14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!
Can you turn 14 days into $1.28 million? We did … and we're breaking down exactly how we crushed our million-dollar c...
Inside CTC’s New Strategic Partnership: What's Next?
Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12...
Understanding Spend, aMER, and Spending Power
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of Ecommerce Strategy ...
An Inside Look at CTC’s Exact Client Growth Strategy
Get an exclusive look behind the curtain with our VP of Strategy, Luke Austin, as he breaks down how CTC is transform...
The Secret That Prepares Accelerator Brands for 8-Figure Success
As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growt...
Last Week’s Podcast Crushed on X ... Here’s Why
In this episode of the Ecommerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of...
We Ran Incrementality Tests … Meta’s Tool Didn’t Win
After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the tes...
Lessons from 11 Years of Building an Agency … and What Happened After
In this episode of The Random Show, Taylor Holiday and Andrew Faris sit down for a moment of focus, because something...
Lessons You Only Learn From Talking with Clients In Person
At CTC’s recent Client Summit, Taylor Holiday and Richard Gaffin sat down to unpack what happens when you get out fro...
Why 2025 Ecommerce Is a Tale of Two Cities: Winners & Losers
The Tale of Two Cities in Ecommerce: Winners and Losers in 2025 At CTC’s Client Summit, Taylor Holiday shares an unfi...
14 Days, $1.28M: We CRUSHED Our Million-Dollar Challenge!
Can you turn 14 days into $1.28 million? We did … and we're breaking down exactly how we crushed our million-dollar c...
Inside CTC’s New Strategic Partnership: What's Next?
Discover the next chapter in Common Thread Collective’s story as Taylor Holiday takes you behind the scenes of our 12...
