The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
The Future of Ads According to Meta (Straight from the Summit)
What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, A...
Meta's New Setting Beat Our Old Campaign by 18%
Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test.
In thi...
2 Weeks to Make $1,000,000 — Here’s the Plan
We’re attempting something BIG. Over the next two weeks, our VP of Ecommerce Strategy, Luke Austin, is taking on a re...
May Report Card Shocker: Under Budget but Over Profit?
How did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client re...
Story vs. Volume: The Creative Conflict Killing Your Ads
Is your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of th...
I Almost Lost My Business — Here's Exactly How I Fixed It
In this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly los...
Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025
In this episode of The Random Show, Taylor Holiday and Andrew Faris are back … new set, same chaos.
They dive into th...
Meta’s New Attribution Model Will Blow Up Your Ad Strategy, Here’s Why
Meta just dropped a game-changing attribution feature, and it could completely upend how you measure ad performance.
...
CMOs: Stop Measuring, Start Creating Moments
In this solo episode of the Podcast, Taylor shares a powerful lesson from Cozy Earth’s CMO, who broke free from the m...
Diagnose Your Ecommerce Growth Potential in 5 Minutes
Is your brand truly set up for growth? Or just treading water?
In this episode of the podcast, Taylor and Richard int...
The Future of Ads According to Meta (Straight from the Summit)
What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, A...
Meta's New Setting Beat Our Old Campaign by 18%
Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test. In thi...
2 Weeks to Make $1,000,000 — Here’s the Plan
We’re attempting something BIG. Over the next two weeks, our VP of Ecommerce Strategy, Luke Austin, is taking on a re...
May Report Card Shocker: Under Budget but Over Profit?
How did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client re...
Story vs. Volume: The Creative Conflict Killing Your Ads
Is your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of th...
I Almost Lost My Business — Here's Exactly How I Fixed It
In this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly los...
Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025
In this episode of The Random Show, Taylor Holiday and Andrew Faris are back … new set, same chaos. They dive into th...
Meta’s New Attribution Model Will Blow Up Your Ad Strategy, Here’s Why
Meta just dropped a game-changing attribution feature, and it could completely upend how you measure ad performance. ...
CMOs: Stop Measuring, Start Creating Moments
In this solo episode of the Podcast, Taylor shares a powerful lesson from Cozy Earth’s CMO, who broke free from the m...
Diagnose Your Ecommerce Growth Potential in 5 Minutes
Is your brand truly set up for growth? Or just treading water? In this episode of the podcast, Taylor and Richard int...
