The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
95% of Ecommerce Businesses Are Worth NOTHING
95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses,...
Daily Ad Tweaks Are Wasting Your Budget
Are you obsessively tweaking your ad campaigns only to see flat results?
In this episode of the podcast, Richard sits...
Inside the $10M+ Brand Growth Workflow (Real Client Example)
Ever wonder how $10M+ ecommerce brands make their next move?
In this episode of the podcast, Taylor and Richard walk ...
We Killed the Growth Map! Here’s What Replaces It
We just did something radical: we killed the Growth Map … CTC’s signature media buying tool used for years across hun...
Growth Is a Muscle — Here’s How to Train It
Most brands think they have a growth problem … but what they really have is a DOING problem. In this episode, we brea...
How Skullcandy Used a Competitor to Win New Customers
What happens when you collaborate with a competitor instead of competing with them?
In this episode of the Podcast, w...
We Built Our Own Incrementality Testing Tool
After years of relying on expensive, limited solutions, we decided to build our own. In this episode of the Podcast, ...
March Report Card: Did We Hit or Miss the Forecast
How did our clients actually perform in March 2025?
On this episode of the podcast, Taylor and Richard break down the...
2025 Guide to Profitable META Media Buying
Meta’s ad platform has changed … again. In this episode, we break down the exact strategies we’re using at Common Thr...
Why 50 Brands Trust Our $5K Global Accelerator
What if you could get full funnel growth support, media buying, strategy, forecasting, creative direction, for just $...
95% of Ecommerce Businesses Are Worth NOTHING
95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses,...
Daily Ad Tweaks Are Wasting Your Budget
Are you obsessively tweaking your ad campaigns only to see flat results? In this episode of the podcast, Richard sits...
Inside the $10M+ Brand Growth Workflow (Real Client Example)
Ever wonder how $10M+ ecommerce brands make their next move? In this episode of the podcast, Taylor and Richard walk ...
We Killed the Growth Map! Here’s What Replaces It
We just did something radical: we killed the Growth Map … CTC’s signature media buying tool used for years across hun...
Growth Is a Muscle — Here’s How to Train It
Most brands think they have a growth problem … but what they really have is a DOING problem. In this episode, we brea...
How Skullcandy Used a Competitor to Win New Customers
What happens when you collaborate with a competitor instead of competing with them? In this episode of the Podcast, w...
We Built Our Own Incrementality Testing Tool
After years of relying on expensive, limited solutions, we decided to build our own. In this episode of the Podcast, ...
March Report Card: Did We Hit or Miss the Forecast
How did our clients actually perform in March 2025? On this episode of the podcast, Taylor and Richard break down the...
2025 Guide to Profitable META Media Buying
Meta’s ad platform has changed … again. In this episode, we break down the exact strategies we’re using at Common Thr...
Why 50 Brands Trust Our $5K Global Accelerator
What if you could get full funnel growth support, media buying, strategy, forecasting, creative direction, for just $...
