The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
Meta's Attribution Settings Don't Matter Anymore
In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and ...
Three Moves to Save Your Brand From Financial Collapse
Is your brand feeling the squeeze? You’re not alone.
In today’s episode, we break down three essential moves every DT...
State of the Industry Report: Are Ecommerce Brands Suddenly Failing?
Ecommerce brands are quietly shutting their doors, but what's really behind this sudden wave of closures?
In this epi...
6 Questions That Expose Weak Brands
Are you building a resilient brand or just delaying the inevitable?
In this episode of the Podcast, we tackle six har...
Can We Save the $1M Challenge? – We’re $577K Short
We’re $423K into our 14-day, $1M revenue challenge … and the pressure is mounting. With just 6 days left, we’re $577K...
The Future of Ads According to Meta (Straight from the Summit)
What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, A...
Meta's New Setting Beat Our Old Campaign by 18%
Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test.
In thi...
2 Weeks to Make $1,000,000 — Here’s the Plan
We’re attempting something BIG. Over the next two weeks, our VP of Ecommerce Strategy, Luke Austin, is taking on a re...
May Report Card Shocker: Under Budget but Over Profit?
How did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client re...
Story vs. Volume: The Creative Conflict Killing Your Ads
Is your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of th...
Meta's Attribution Settings Don't Matter Anymore
In this episode of the podcast, we dismantle the old school attribution windows holding your ad strategy hostage and ...
Three Moves to Save Your Brand From Financial Collapse
Is your brand feeling the squeeze? You’re not alone. In today’s episode, we break down three essential moves every DT...
State of the Industry Report: Are Ecommerce Brands Suddenly Failing?
Ecommerce brands are quietly shutting their doors, but what's really behind this sudden wave of closures? In this epi...
6 Questions That Expose Weak Brands
Are you building a resilient brand or just delaying the inevitable? In this episode of the Podcast, we tackle six har...
Can We Save the $1M Challenge? – We’re $577K Short
We’re $423K into our 14-day, $1M revenue challenge … and the pressure is mounting. With just 6 days left, we’re $577K...
The Future of Ads According to Meta (Straight from the Summit)
What’s next for Meta ads? We just got back from Meta’s Performance Summit, and the future is clear: incrementality, A...
Meta's New Setting Beat Our Old Campaign by 18%
Meta just rolled out a brand new attribution setting called Incremental Attribution and we put it to the test. In thi...
2 Weeks to Make $1,000,000 — Here’s the Plan
We’re attempting something BIG. Over the next two weeks, our VP of Ecommerce Strategy, Luke Austin, is taking on a re...
May Report Card Shocker: Under Budget but Over Profit?
How did our clients perform in May against their forecasted targets? In this episode, we analyze the latest client re...
Story vs. Volume: The Creative Conflict Killing Your Ads
Is your marketing stuck between creating meaningful stories and pumping out endless ad variations? This episode of th...
