The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
How to Stabilize Your Growth
There’s three layers of revenue for any business: New customers, owned audiences, and existi...
Forecasting CAC in Uncertain Times
With consumer confidence at record-low levels, only one thing’s for sure: you’ll have to pay...
BFCM 2022 Was Huge. But What Does That Mean for 2023?
Black Friday/Cyber Monday was bigger than ever this year. Inflation is also at its highest l...
Stop Squeezing The Sponge
It’s tempting to try to get more out of your existing customers when CAC is rising. But is i...
Lessons Learned from Black Friday 2021
To win this Black Friday, you need to understand what went well last year, and what needs to...
We (Didn’t) Sell Bambu Earth
What kind of business wins despite the volatility that surrounds them? In this episode, Tayl...
Don’t Hold Back on BFCM
With just 3 weeks until Black Friday, now is not the time to pull back. In this episode, Tay...
This Guide Will Change Your Business
The solution to $50M+ growth might not be what you think it is. In this episode, Richard and...
The Unexpected Solution to the Acquisition Problem
How customer-centric are you? In this episode, Richard and Taylor propose an interesting sol...
Facebook’s Move into AI with New Advantage+
Choice is sometimes an illusion. In this episode, Richard and Taylor talk about Facebook’s m...
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