The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
The Ecommerce Diagnostic Toolkit
What does it take to become an elite ecommerce business? The answer isn’t pumping your ad ac...
Why a Good Strategy Beats Operational Excellence
It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and l...
Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship
How do two guys who have never worked together before come together to build a successful in...
Mastering Inventory Management w/Braden Larsen of Sparkle in Pink
Inventory management is the bane of many ecommerce brands’ existence — balancing lead times ...
How to Quantify Your Brand. Plus: Meet a CTC Client
“Brand is the bridge between how much your product costs and how much your customer is willi...
15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
For most of us, ecommerce is still a new phenomenon. For Smart Marketer founder Ezra Firesto...
Learn to Media Buy Like a CFO
Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decision-ma...
The UGC Bullsh*t Meter
Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ...
How to Design Your Ecommerce Forecast (3 Rules)
In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of ...
A Google Rep Shares His Secrets
How do I make paid search work for my business? In this episode, we go straight to the sourc...
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