The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
Overcoming Organizational Inertia
Inertia is as much a law of organizational dynamics as it is a law of physics. So what do yo...
Growing Profitability featuring Mark Ritz of Carnivore Snax
Welcome to a new episode of the Ecommerce Playbook Podcast! In this interview, we delve into...
Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce
Join Taylor and Richard as they dive into the T-shaped marketer concept by Brian Balfour, ex...
Super Bowl 2024: The Importance of Big Swings
Travis and Taylor, a new album announcement from Beyoncé, a Martin Scorsese-directed ad — th...
The Definitive View of the State of the Ecommerce Industry
Get ready for a wild ride as we dive deep into the chaotic world of ecommerce with the maste...
Growing Profitability featuring Cody Plofker of Jones Road Beauty
Tune in to the latest episode of the Ecommerce Playbook Podcast! In this episode, Taylor dis...
Why You Need a Creative Ops Manager
The most crucial role on any ecommerce creative team isn’t the strategist, it’s the Creative...
Email: Not Just a Retention Play
After relaunching the email marketing service at Common Thread Collective, Taylor and Richar...
Growing Profitability featuring Cherene Aubert of ILIA Beauty
Welcome back to another insightful episode of the Ecommerce Playbook Podcast! In this interv...
Top of Funnel is A Scam: A Nuanced, Thoughtful Take
Taylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platfo...
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