The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
I Almost Lost My Business — Here's Exactly How I Fixed It
In this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly los...
Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025
In this episode of The Random Show, Taylor Holiday and Andrew Faris are back … new set, same chaos.
They dive into th...
Meta’s New Attribution Model Will Blow Up Your Ad Strategy, Here’s Why
Meta just dropped a game-changing attribution feature, and it could completely upend how you measure ad performance.
...
CMOs: Stop Measuring, Start Creating Moments
In this solo episode of the Podcast, Taylor shares a powerful lesson from Cozy Earth’s CMO, who broke free from the m...
Diagnose Your Ecommerce Growth Potential in 5 Minutes
Is your brand truly set up for growth? Or just treading water?
In this episode of the podcast, Taylor and Richard int...
95% of Ecommerce Businesses Are Worth NOTHING
95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses,...
Daily Ad Tweaks Are Wasting Your Budget
Are you obsessively tweaking your ad campaigns only to see flat results?
In this episode of the podcast, Richard sits...
Inside the $10M+ Brand Growth Workflow (Real Client Example)
Ever wonder how $10M+ ecommerce brands make their next move?
In this episode of the podcast, Taylor and Richard walk ...
We Killed the Growth Map! Here’s What Replaces It
We just did something radical: we killed the Growth Map … CTC’s signature media buying tool used for years across hun...
Growth Is a Muscle — Here’s How to Train It
Most brands think they have a growth problem … but what they really have is a DOING problem. In this episode, we brea...
I Almost Lost My Business — Here's Exactly How I Fixed It
In this episode, Tara Austin, founder and CEO of Ruthie Grace, reveals the raw and honest story of how she nearly los...
Taylor & Andrew Break Baseball Cards & Break Down DTC in 2025
In this episode of The Random Show, Taylor Holiday and Andrew Faris are back … new set, same chaos. They dive into th...
Meta’s New Attribution Model Will Blow Up Your Ad Strategy, Here’s Why
Meta just dropped a game-changing attribution feature, and it could completely upend how you measure ad performance. ...
CMOs: Stop Measuring, Start Creating Moments
In this solo episode of the Podcast, Taylor shares a powerful lesson from Cozy Earth’s CMO, who broke free from the m...
Diagnose Your Ecommerce Growth Potential in 5 Minutes
Is your brand truly set up for growth? Or just treading water? In this episode of the podcast, Taylor and Richard int...
95% of Ecommerce Businesses Are Worth NOTHING
95% of ecommerce brands are worth ZERO. Why? In this episode, we unpack the harsh reality behind most DTC businesses,...
Daily Ad Tweaks Are Wasting Your Budget
Are you obsessively tweaking your ad campaigns only to see flat results? In this episode of the podcast, Richard sits...
Inside the $10M+ Brand Growth Workflow (Real Client Example)
Ever wonder how $10M+ ecommerce brands make their next move? In this episode of the podcast, Taylor and Richard walk ...
We Killed the Growth Map! Here’s What Replaces It
We just did something radical: we killed the Growth Map … CTC’s signature media buying tool used for years across hun...
Growth Is a Muscle — Here’s How to Train It
Most brands think they have a growth problem … but what they really have is a DOING problem. In this episode, we brea...
