The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)
Ecommerce is facing major challenges in 2025 — rising ad costs, AI disruptions, and now, new tariffs. If you’re runni...
2024 Was About Surviving – 2025 Is About Winning
2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive ...
The Truth About Incrementality: Are You Measuring Your Ads Wrong?
Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testin...
Secrets to Scaling Big: Inside Born Primitive
In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that ...
The Missing Link in Your Ad Strategy: Creator Content That Works
Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this epi...
Say Goodbye to TikTok? The Truth About the Possible Ban
Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme...
How We Forecast Millions in Revenue for DTC Brands
Discover the step-by-step process behind CTC’s Prophit System, our proven method used to forecast millions in revenue...
Why Product Development is the Future of Ecommerce Growth
Discover why product development is the ultimate growth engine for ecommerce brands in today’s competitive market. In...
Brands That Win in 2025 Will Do THIS (Are You Ready?)
What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. I...
25 Predictions for Ecommerce in 2025
Get ready for 2025 with 25 bold predictions for the future of ecommerce! From the rise of AI in media buying to the t...
Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)
Ecommerce is facing major challenges in 2025 — rising ad costs, AI disruptions, and now, new tariffs. If you’re runni...
2024 Was About Surviving – 2025 Is About Winning
2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive ...
The Truth About Incrementality: Are You Measuring Your Ads Wrong?
Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testin...
Secrets to Scaling Big: Inside Born Primitive
In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that ...
The Missing Link in Your Ad Strategy: Creator Content That Works
Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this epi...
Say Goodbye to TikTok? The Truth About the Possible Ban
Is TikTok on the verge of being banned in the United States? In this episode of the Podcast, we dive into the Supreme...
How We Forecast Millions in Revenue for DTC Brands
Discover the step-by-step process behind CTC’s Prophit System, our proven method used to forecast millions in revenue...
Why Product Development is the Future of Ecommerce Growth
Discover why product development is the ultimate growth engine for ecommerce brands in today’s competitive market. In...
Brands That Win in 2025 Will Do THIS (Are You Ready?)
What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. I...
25 Predictions for Ecommerce in 2025
Get ready for 2025 with 25 bold predictions for the future of ecommerce! From the rise of AI in media buying to the t...
