The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
How Tecovas’ CMO Designs Product to Unlock New Markets
This episode isn’t just about a viral Tecovas ad—it’s about the bigger picture of authentic marketing. We sit down wi...
We Ranked Every Employee—Here’s What Happened!
Ever wondered what would happen if you ranked every employee in your company? We did exactly that—and the results wer...
Measurement Mistakes That are Costing You Millions
If your paid media feels less effective than ever, your measurement system might be the real problem. Many 8-9 figure...
The Tecovas Ad That Broke DTC Twitter (And Why It Worked)
DTC Twitter lost it over this Tecovas ad — but was the outrage justified? In this episode, we break down the viral co...
The Death of Ecommerce Jobs? AI vs. Humans Explained
AI is rapidly changing the ecommerce landscape, automating tasks once handled by humans and raising the question—are ...
The Purple Accountant: The Secret Weapon Your Business Needs
Most ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than...
DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025
The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition ...
Compass Explained: The Next Evolution in Creative Strategy
Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and strea...
Introducing Compass: The AI-Powered System for Smarter Ads
Struggling to scale your ecommerce ads? Spending too much time guessing what works? Meet Compass … the creative opera...
Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?
Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, ...
How Tecovas’ CMO Designs Product to Unlock New Markets
This episode isn’t just about a viral Tecovas ad—it’s about the bigger picture of authentic marketing. We sit down wi...
We Ranked Every Employee—Here’s What Happened!
Ever wondered what would happen if you ranked every employee in your company? We did exactly that—and the results wer...
Measurement Mistakes That are Costing You Millions
If your paid media feels less effective than ever, your measurement system might be the real problem. Many 8-9 figure...
The Tecovas Ad That Broke DTC Twitter (And Why It Worked)
DTC Twitter lost it over this Tecovas ad — but was the outrage justified? In this episode, we break down the viral co...
The Death of Ecommerce Jobs? AI vs. Humans Explained
AI is rapidly changing the ecommerce landscape, automating tasks once handled by humans and raising the question—are ...
The Purple Accountant: The Secret Weapon Your Business Needs
Most ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than...
DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025
The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition ...
Compass Explained: The Next Evolution in Creative Strategy
Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and strea...
Introducing Compass: The AI-Powered System for Smarter Ads
Struggling to scale your ecommerce ads? Spending too much time guessing what works? Meet Compass … the creative opera...
Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?
Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, ...
