The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
The Purple Accountant: The Secret Weapon Your Business Needs
Most ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than...
DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025
The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition ...
Compass Explained: The Next Evolution in Creative Strategy
Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and strea...
Introducing Compass: The AI-Powered System for Smarter Ads
Struggling to scale your ecommerce ads? Spending too much time guessing what works? Meet Compass … the creative opera...
Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?
Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, ...
Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)
Ecommerce is facing major challenges in 2025 — rising ad costs, AI disruptions, and now, new tariffs. If you’re runni...
2024 Was About Surviving – 2025 Is About Winning
2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive ...
The Truth About Incrementality: Are You Measuring Your Ads Wrong?
Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testin...
Secrets to Scaling Big: Inside Born Primitive
In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that ...
The Missing Link in Your Ad Strategy: Creator Content That Works
Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this epi...
The Purple Accountant: The Secret Weapon Your Business Needs
Most ecommerce brands are bleeding cash without even realizing it. Margins are shrinking, competition is fiercer than...
DTC is Dead… Or Is It? The Rebirth That’s Coming in 2025
The last few years have been brutal for DTC brands. From the COVID boom to the Ozempic era, skyrocketing acquisition ...
Compass Explained: The Next Evolution in Creative Strategy
Struggling to connect your creative strategy with financial planning? Meet Compass, the tool that automates and strea...
Introducing Compass: The AI-Powered System for Smarter Ads
Struggling to scale your ecommerce ads? Spending too much time guessing what works? Meet Compass … the creative opera...
Margins Are Shrinking, Debt Is Rising – What’s Next for Ecom?
Margins are shrinking, debt is rising, and ecommerce brands are feeling the squeeze. In this episode of the Podcast, ...
Why Ecommerce Is About to Get Even Harder (Here’s How to Survive)
Ecommerce is facing major challenges in 2025 — rising ad costs, AI disruptions, and now, new tariffs. If you’re runni...
2024 Was About Surviving – 2025 Is About Winning
2024 was all about getting the fundamentals right—fixing tracking, managing costs, and ensuring brands could survive ...
The Truth About Incrementality: Are You Measuring Your Ads Wrong?
Are you really measuring your ads the right way? In this episode we dive deep into the world of incrementality testin...
Secrets to Scaling Big: Inside Born Primitive
In this episode, we take an in-depth look at the incredible growth story of Born Primitive, the ecommerce brand that ...
The Missing Link in Your Ad Strategy: Creator Content That Works
Discover the key to transforming your ad strategy with creator-driven content that delivers real results. In this epi...
