The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
2025 Ecommerce Planning: The Framework That Could 10x Your Profit
Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the Prophit System – a proven framework de...
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Discover the ultimate tool for optimizing your ecommerce ad budgets! In this episode, we introduce PAM—the Profit All...
Unlocking Profit: The Hardest (But Most Important) Part of Scaling
Scaling your ecommerce business is exciting … but are you unknowingly leaving profit on the table? In this episode of...
2025 Starts Here + BFCM Data You Need to See
Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of e...
FINAL WARNING: Your Black Friday Strategy is Missing THIS!
Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NO...
The Truth About AppLovin: Should You Shift Your Budget NOW?
Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good a...
Is This the Beginning of a DTC Comeback?: State of the Industry
Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Ste...
How to Turn Amazon Into a DTC Profit Powerhouse
Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to ...
How We Went from 5 to 30 Clients in 4 Months - We Need More Talent
Welcome back to the Podcast! On this episode Taylor is joined by Joy Sharma, to discuss the explosive rise of the CTC...
What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!)
In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the...
2025 Ecommerce Planning: The Framework That Could 10x Your Profit
Are you ready to crush your 2025 ecommerce goals? In this video, we reveal the Prophit System – a proven framework de...
Meet PAM: The Profit Allocation Model Revolutionizing Ad Budgets
Discover the ultimate tool for optimizing your ecommerce ad budgets! In this episode, we introduce PAM—the Profit All...
Unlocking Profit: The Hardest (But Most Important) Part of Scaling
Scaling your ecommerce business is exciting … but are you unknowingly leaving profit on the table? In this episode of...
2025 Starts Here + BFCM Data You Need to See
Get the inside scoop on the latest Black Friday and Cyber Monday (BFCM) trends and what they mean for the future of e...
FINAL WARNING: Your Black Friday Strategy is Missing THIS!
Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NO...
The Truth About AppLovin: Should You Shift Your Budget NOW?
Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good a...
Is This the Beginning of a DTC Comeback?: State of the Industry
Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Ste...
How to Turn Amazon Into a DTC Profit Powerhouse
Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to ...
How We Went from 5 to 30 Clients in 4 Months - We Need More Talent
Welcome back to the Podcast! On this episode Taylor is joined by Joy Sharma, to discuss the explosive rise of the CTC...
What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!)
In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the...
