The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
The Truth About AppLovin: Should You Shift Your Budget NOW?
Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good a...
Is This the Beginning of a DTC Comeback?: State of the Industry
Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Ste...
How to Turn Amazon Into a DTC Profit Powerhouse
Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to ...
How We Went from 5 to 30 Clients in 4 Months - We Need More Talent
Welcome back to the Podcast! On this episode Taylor is joined by Joy Sharma, to discuss the explosive rise of the CTC...
What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!)
In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the...
The Black Friday Budget Mistake That Could Tank Your Monthly Sales
Are you making the critical Black Friday budget mistake that could sabotage your entire month’s revenue? In this epis...
WARNING: Election Week Could Sink Your Ad Performance!
In this special Halloween episode Taylor and host Richard dive into the spooky truth behind Election Week’s impact on...
Want Profits? Here Are the Exact Steps to Ecommerce Success
Are you struggling to keep your ecommerce business profitable? In this episode of the podcast, we dive deep into Comm...
Are Political Ads Killing Sales?: State of the Industry
In this month's State of the Industry, we tackle some of the biggest questions facing ecommerce brands in 2024. Why a...
5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales
Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential stra...
The Truth About AppLovin: Should You Shift Your Budget NOW?
Is AppLovin the ecommerce advertising breakthrough we’ve all been waiting for? With claims that it’s almost as good a...
Is This the Beginning of a DTC Comeback?: State of the Industry
Dive into the latest insights from the ecommerce industry with our October State of Industry Report! Join Taylor, Ste...
How to Turn Amazon Into a DTC Profit Powerhouse
Struggling to balance your Amazon sales with your DTC (direct-to-consumer) growth? In this episode, we reveal how to ...
How We Went from 5 to 30 Clients in 4 Months - We Need More Talent
Welcome back to the Podcast! On this episode Taylor is joined by Joy Sharma, to discuss the explosive rise of the CTC...
What Finance Got Wrong About Revenue Forecasting (and How Marketers Can Fix It!)
In this episode of the podcast, we explore the critical disconnect between finance-driven revenue forecasting and the...
The Black Friday Budget Mistake That Could Tank Your Monthly Sales
Are you making the critical Black Friday budget mistake that could sabotage your entire month’s revenue? In this epis...
WARNING: Election Week Could Sink Your Ad Performance!
In this special Halloween episode Taylor and host Richard dive into the spooky truth behind Election Week’s impact on...
Want Profits? Here Are the Exact Steps to Ecommerce Success
Are you struggling to keep your ecommerce business profitable? In this episode of the podcast, we dive deep into Comm...
Are Political Ads Killing Sales?: State of the Industry
In this month's State of the Industry, we tackle some of the biggest questions facing ecommerce brands in 2024. Why a...
5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales
Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential stra...
