The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves
In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareh...
Maximizing Black Friday Sales: Data-Driven Discounting Strategies
In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they brea...
What Founders Struggle With Most: Human Connection Over Data
In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human co...
Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the...
August Insights & What to Expect for Q4: State of the Industry Podcast
In this month’s edition of the DTC Index, we take a comprehensive look at the state of ecommerce as we recap August's...
Building Trust and Authority: A Guide for Change Agents
In this episode, Richard and Taylor explore what it truly means to be a change agent within an organization. Drawing ...
Turn Your Accountant Into An Asset
In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relation...
Meet CTC's First AI Bot: A New Era in Ecommerce Creativity
This episode is unlike any other — we’re excited to introduce you to CTC's first ever AI bot guest! Join Taylor Holid...
6 Essential Google Ads Strategies for a Profitable Holiday Season
Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and prof...
How to De-Stress a Distressed Business
In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business.
They dive into...
The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves
In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareh...
Maximizing Black Friday Sales: Data-Driven Discounting Strategies
In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they brea...
What Founders Struggle With Most: Human Connection Over Data
In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human co...
Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the...
August Insights & What to Expect for Q4: State of the Industry Podcast
In this month’s edition of the DTC Index, we take a comprehensive look at the state of ecommerce as we recap August's...
Building Trust and Authority: A Guide for Change Agents
In this episode, Richard and Taylor explore what it truly means to be a change agent within an organization. Drawing ...
Turn Your Accountant Into An Asset
In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relation...
Meet CTC's First AI Bot: A New Era in Ecommerce Creativity
This episode is unlike any other — we’re excited to introduce you to CTC's first ever AI bot guest! Join Taylor Holid...
6 Essential Google Ads Strategies for a Profitable Holiday Season
Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and prof...
How to De-Stress a Distressed Business
In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business. They dive into...
