The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
The 7 C’s of Media Buying: How to Win in the Holiday Season
In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for...
The Most Consequential Meta Update of All Time
In this episode, we talk about what could be the most consequential Meta update of all time. Richard and Taylor break...
3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be ...
The Impact of Political Spending on DTC: July State of the Industry Podcast
Welcome to the July edition of the State of the Industry podcast. In this episode, we talk about the influence of pol...
Insights from a Google Ads Liaison
In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Googl...
Spending More, Making the Same? Here's Why …
In this episode Richard and Taylor discuss a common challenge faced by ecommerce brands today: spending more to acqui...
Growing Profitability featuring Josh Shapiro and Bill Rom of Baseball Lifestyle 101
This episode is a blend of Taylor's passions: baseball and ecommerce. We're joined by Josh Shapiro and Bill Rom of Ba...
The Secret to Smarter Budget Allocation
In this episode, Richard Gaffin and Luke Austin go deep into the concept of incrementality. They discuss how CTC help...
Boost Your Sales With Incrementality
In this episode, we are thrilled to have Nick Stoltz, Chief Strategy Officer at Measured, as our guest. Join us as we...
25 Hottest Ecommerce Takes
In this episode of the podcast, Richard and Taylor jump into some of the hottest topics in ecommerce right now. Fresh...
The 7 C’s of Media Buying: How to Win in the Holiday Season
In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for...
The Most Consequential Meta Update of All Time
In this episode, we talk about what could be the most consequential Meta update of all time. Richard and Taylor break...
3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be ...
The Impact of Political Spending on DTC: July State of the Industry Podcast
Welcome to the July edition of the State of the Industry podcast. In this episode, we talk about the influence of pol...
Insights from a Google Ads Liaison
In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Googl...
Spending More, Making the Same? Here's Why …
In this episode Richard and Taylor discuss a common challenge faced by ecommerce brands today: spending more to acqui...
Growing Profitability featuring Josh Shapiro and Bill Rom of Baseball Lifestyle 101
This episode is a blend of Taylor's passions: baseball and ecommerce. We're joined by Josh Shapiro and Bill Rom of Ba...
The Secret to Smarter Budget Allocation
In this episode, Richard Gaffin and Luke Austin go deep into the concept of incrementality. They discuss how CTC help...
Boost Your Sales With Incrementality
In this episode, we are thrilled to have Nick Stoltz, Chief Strategy Officer at Measured, as our guest. Join us as we...
25 Hottest Ecommerce Takes
In this episode of the podcast, Richard and Taylor jump into some of the hottest topics in ecommerce right now. Fresh...
