The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
Taylor's Biggest Critique of Cost Controls
In this episode, Taylor shares his biggest critique of cost controls in digital advertising.
Join Richard and Taylor ...
Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue
Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost rev...
Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024
In 2024, working with over 67 eight-figure ecommerce brands gave us an insider view of what it really takes to produc...
Transforming Company Culture: From Employee-Centric to Standards-Centric
In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an...
Boost Your Holiday Sales with These Email and SMS Strategies
Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thr...
The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves
In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareh...
Maximizing Black Friday Sales: Data-Driven Discounting Strategies
In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they brea...
What Founders Struggle With Most: Human Connection Over Data
In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human co...
Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the...
August Insights & What to Expect for Q4: State of the Industry Podcast
In this month’s edition of the DTC Index, we take a comprehensive look at the state of ecommerce as we recap August's...
Taylor's Biggest Critique of Cost Controls
In this episode, Taylor shares his biggest critique of cost controls in digital advertising. Join Richard and Taylor ...
Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue
Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost rev...
Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024
In 2024, working with over 67 eight-figure ecommerce brands gave us an insider view of what it really takes to produc...
Transforming Company Culture: From Employee-Centric to Standards-Centric
In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an...
Boost Your Holiday Sales with These Email and SMS Strategies
Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thr...
The Addiction to Growth: Why Entrepreneurs Avoid Paying Themselves
In this episode Richard and Taylor, dive deep into the often overlooked challenge of business goal setting and shareh...
Maximizing Black Friday Sales: Data-Driven Discounting Strategies
In this episode, we're diving deep into the latest Black Friday trends for 2024. Join Richard and Taylor as they brea...
What Founders Struggle With Most: Human Connection Over Data
In this episode, Richard and Taylor discuss one of the biggest challenges founders face: the balance between human co...
Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
In this episode, Richard sits down with Aileen McKenna, Director of Creative Strategy and Performance, to discuss the...
August Insights & What to Expect for Q4: State of the Industry Podcast
In this month’s edition of the DTC Index, we take a comprehensive look at the state of ecommerce as we recap August's...
