The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
Building Trust and Authority: A Guide for Change Agents
In this episode, Richard and Taylor explore what it truly means to be a change agent within an organization. Drawing ...
Turn Your Accountant Into An Asset
In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relation...
Meet CTC's First AI Bot: A New Era in Ecommerce Creativity
This episode is unlike any other — we’re excited to introduce you to CTC's first ever AI bot guest! Join Taylor Holid...
6 Essential Google Ads Strategies for a Profitable Holiday Season
Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and prof...
How to De-Stress a Distressed Business
In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business.
They dive into...
The 7 C’s of Media Buying: How to Win in the Holiday Season
In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for...
The Most Consequential Meta Update of All Time
In this episode, we talk about what could be the most consequential Meta update of all time. Richard and Taylor break...
3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be ...
The Impact of Political Spending on DTC: July State of the Industry Podcast
Welcome to the July edition of the State of the Industry podcast. In this episode, we talk about the influence of pol...
Insights from a Google Ads Liaison
In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Googl...
Building Trust and Authority: A Guide for Change Agents
In this episode, Richard and Taylor explore what it truly means to be a change agent within an organization. Drawing ...
Turn Your Accountant Into An Asset
In this episode, Richard and Taylor dive into a crucial yet often overlooked aspect of business success: the relation...
Meet CTC's First AI Bot: A New Era in Ecommerce Creativity
This episode is unlike any other — we’re excited to introduce you to CTC's first ever AI bot guest! Join Taylor Holid...
6 Essential Google Ads Strategies for a Profitable Holiday Season
Get ready for the holiday season with essential Google Ads strategies that will help you maximize your sales and prof...
How to De-Stress a Distressed Business
In this episode, Richard and Taylor discuss how to navigate the complexities of a distressed business. They dive into...
The 7 C’s of Media Buying: How to Win in the Holiday Season
In this episode, Richard is joined by Tony Chopp, CTC’s VP of Paid Media, to talk holiday media buying strategies for...
The Most Consequential Meta Update of All Time
In this episode, we talk about what could be the most consequential Meta update of all time. Richard and Taylor break...
3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season
Welcome to the official kickoff of the 2024 holiday season! In this video, we're diving into what's shaping up to be ...
The Impact of Political Spending on DTC: July State of the Industry Podcast
Welcome to the July edition of the State of the Industry podcast. In this episode, we talk about the influence of pol...
Insights from a Google Ads Liaison
In this episode of the podcast, we’re thrilled to welcome a special guest from the Google empire, Ginny Marvin, Googl...
