The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
From Tweet to Transformation: Introducing the CTC Global Accelerator Program
Welcome back to the Ecommerce Playbook Podcast! This episode is extra special because we’re revealing something groun...
State of the Industry Report: First Half of 2024 Recap
Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode div...
Half Time Health Check
With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on...
Ryan Reynolds Hates Iterative Creative Testing
On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creati...
Growing Profitability ft. Marshall Morris of HomeLife Brands
Description:
Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morri...
Three Reasons Google is Losing to Meta
Description:
On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to br...
State of the Industry: May's eCommerce Trends & Insights
Description:
Welcome back to another edition of the State of the Industry Report! This month, we're diving deep into ...
Meta Performance Summit Recap
Description:
Last week, CTC’s media buyers flew to San Francisco to get the latest on upcoming product rollouts at th...
Stop Creative Testing, Start Marketing
Description:
On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best w...
We’re Expanding the Prophit System…
Description:
On this episode of the podcast, Taylor and Richard talk about our recent expansion of the Prophit system...
From Tweet to Transformation: Introducing the CTC Global Accelerator Program
Welcome back to the Ecommerce Playbook Podcast! This episode is extra special because we’re revealing something groun...
State of the Industry Report: First Half of 2024 Recap
Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode div...
Half Time Health Check
With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on...
Ryan Reynolds Hates Iterative Creative Testing
On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creati...
Growing Profitability ft. Marshall Morris of HomeLife Brands
Description: Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morri...
Three Reasons Google is Losing to Meta
Description: On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to br...
State of the Industry: May's eCommerce Trends & Insights
Description: Welcome back to another edition of the State of the Industry Report! This month, we're diving deep into ...
Meta Performance Summit Recap
Description: Last week, CTC’s media buyers flew to San Francisco to get the latest on upcoming product rollouts at th...
Stop Creative Testing, Start Marketing
Description: On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best w...
We’re Expanding the Prophit System…
Description: On this episode of the podcast, Taylor and Richard talk about our recent expansion of the Prophit system...
