The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
Latest Episode
Recent Episodes
Spending More, Making the Same? Here's Why …
In this episode Richard and Taylor discuss a common challenge faced by ecommerce brands today: spending more to acqui...
Growing Profitability featuring Josh Shapiro and Bill Rom of Baseball Lifestyle 101
This episode is a blend of Taylor's passions: baseball and ecommerce. We're joined by Josh Shapiro and Bill Rom of Ba...
The Secret to Smarter Budget Allocation
In this episode, Richard Gaffin and Luke Austin go deep into the concept of incrementality. They discuss how CTC help...
Boost Your Sales With Incrementality
In this episode, we are thrilled to have Nick Stoltz, Chief Strategy Officer at Measured, as our guest. Join us as we...
25 Hottest Ecommerce Takes
In this episode of the podcast, Richard and Taylor jump into some of the hottest topics in ecommerce right now. Fresh...
From Tweet to Transformation: Introducing the CTC Global Accelerator Program
Welcome back to the Ecommerce Playbook Podcast! This episode is extra special because we’re revealing something groun...
State of the Industry Report: First Half of 2024 Recap
Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode div...
Half Time Health Check
With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on...
Ryan Reynolds Hates Iterative Creative Testing
On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creati...
Growing Profitability ft. Marshall Morris of HomeLife Brands
Description:
Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morri...
Spending More, Making the Same? Here's Why …
In this episode Richard and Taylor discuss a common challenge faced by ecommerce brands today: spending more to acqui...
Growing Profitability featuring Josh Shapiro and Bill Rom of Baseball Lifestyle 101
This episode is a blend of Taylor's passions: baseball and ecommerce. We're joined by Josh Shapiro and Bill Rom of Ba...
The Secret to Smarter Budget Allocation
In this episode, Richard Gaffin and Luke Austin go deep into the concept of incrementality. They discuss how CTC help...
Boost Your Sales With Incrementality
In this episode, we are thrilled to have Nick Stoltz, Chief Strategy Officer at Measured, as our guest. Join us as we...
25 Hottest Ecommerce Takes
In this episode of the podcast, Richard and Taylor jump into some of the hottest topics in ecommerce right now. Fresh...
From Tweet to Transformation: Introducing the CTC Global Accelerator Program
Welcome back to the Ecommerce Playbook Podcast! This episode is extra special because we’re revealing something groun...
State of the Industry Report: First Half of 2024 Recap
Welcome back to the eCommerce Playbook Podcast, State of the Industry edition! This special biannual mega episode div...
Half Time Health Check
With Q2 officially in the books, Taylor and Richard pause to reflect on the first half of the year and give advice on...
Ryan Reynolds Hates Iterative Creative Testing
On this episode, Taylor and Richard sit down to further unpack what we mean when we talk about being “against” creati...
Growing Profitability ft. Marshall Morris of HomeLife Brands
Description: Welcome back to another episode of the eCommerce Playbook Podcast! Today, we're joined by Marshall Morri...
