The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
The Black Friday Budget Mistake That Could Tank Your Monthly Sales
Are you making the critical Black Friday budget mistake that could sabotage your entire month’s revenue? In this epis...
WARNING: Election Week Could Sink Your Ad Performance!
In this special Halloween episode Taylor and host Richard dive into the spooky truth behind Election Week’s impact on...
Want Profits? Here Are the Exact Steps to Ecommerce Success
Are you struggling to keep your ecommerce business profitable? In this episode of the podcast, we dive deep into Comm...
Are Political Ads Killing Sales?: State of the Industry
In this month's State of the Industry, we tackle some of the biggest questions facing ecommerce brands in 2024. Why a...
5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales
Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential stra...
Taylor's Biggest Critique of Cost Controls
In this episode, Taylor shares his biggest critique of cost controls in digital advertising.
Join Richard and Taylor ...
Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue
Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost rev...
Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024
In 2024, working with over 67 eight-figure ecommerce brands gave us an insider view of what it really takes to produc...
Transforming Company Culture: From Employee-Centric to Standards-Centric
In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an...
Boost Your Holiday Sales with These Email and SMS Strategies
Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thr...
The Black Friday Budget Mistake That Could Tank Your Monthly Sales
Are you making the critical Black Friday budget mistake that could sabotage your entire month’s revenue? In this epis...
WARNING: Election Week Could Sink Your Ad Performance!
In this special Halloween episode Taylor and host Richard dive into the spooky truth behind Election Week’s impact on...
Want Profits? Here Are the Exact Steps to Ecommerce Success
Are you struggling to keep your ecommerce business profitable? In this episode of the podcast, we dive deep into Comm...
Are Political Ads Killing Sales?: State of the Industry
In this month's State of the Industry, we tackle some of the biggest questions facing ecommerce brands in 2024. Why a...
5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales
Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential stra...
Taylor's Biggest Critique of Cost Controls
In this episode, Taylor shares his biggest critique of cost controls in digital advertising. Join Richard and Taylor ...
Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue
Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost rev...
Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024
In 2024, working with over 67 eight-figure ecommerce brands gave us an insider view of what it really takes to produc...
Transforming Company Culture: From Employee-Centric to Standards-Centric
In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an...
Boost Your Holiday Sales with These Email and SMS Strategies
Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thr...
