Do This to Scale Your CPG Brand — Guaranteed

[00:00:00] Speaker: Hey everyone, just a reminder to get your tickets for our in-person seven-figure growth workshop that's happening on September the 2nd at CTC's offices in sunny Costa Mesa, California. Uh, you're gonna hear a keynote from our CEO, Taylor, to kick it off, and then you're gonna join a cohort of about 10 other brands rotating through workshop sessions where we're gonna be talking about forecasting, paid media, creative production, hiring, and AI tooling, all of the building blocks to get your seven-figure brand to the next level.

[00:00:30] Uh, Luke Austin and Tony Chop, who've both been on this podcast regularly, are also gonna be there in person, so come meet them as well. So to grab tickets, just go to commonthreadco.com and hit the banner up top. We would love to see you there. All right, on with the show This episode of the Ecommerce Playbook is brought to you by Outer Signal. If a celebrity bought from your brand tomorrow, would you even notice? Probably not. Most brands have no idea who's actually in their customer list. They've got order numbers and emails, not people. So when a Fortune 500 CEO, a creator with two million followers, or a celebrity quietly buys from you, they get the same marketing as everyone else.

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[00:01:33] Richard: Hey, folks. Welcome to the Ecommerce Playbook podcast. I'm your host, Richard Gaffin, director of digital product strategy here at Common Thread Collective. And I'm joined today from his high-rise in Dubai, it's Mr. Joy Sharma, who heads up our seven-figure growth, uh, service here at Common Thread Collective.

[00:01:48] Joy, what's going on today, man? I, I hear we got some exciting news.

[00:01:51] Joy: Changing the world today, dude. Changing the world.

[00:01:54] Richard: That's right. Joy came to us, um, right before this podcast and said, "Hey, guys, we're changing the world today." And so that's what we're here to talk to you about, exactly how Joy is going to change the world and potentially your business for the better right now.

[00:02:08] So let's talk a little bit about, um... kinda give us a background to this announcement. So, like, what, what's essentially-- Well, actually, maybe, maybe put it in a nutshell. Just give me one line about why what we're about to offer here is going to change the world and your business.

[00:02:25] Joy: So the average result we saw when we did the hourly API scaling on CPG businesses was a 20% compounding growth. And compounding means like people launch new creatives and their spend increase. Like whatever your evergreen increase and you can continue to do that. I will keep compounding 20% growth on top of that incremental by using this strategy.

[00:02:43] So we are like, "If you let us do this for your CPG business, we'll guarantee 20% growth or you don't have to pay." It's like literally I was talking to AO, I was like balls to the wall offer. Like I'm gonna change the world on this.

[00:02:57] Richard: Yeah, so okay, let's, let's define a couple terms then. One, the most important, of course, is AO, is our friend Aaron Orndorff at Operators, uh, who's also, uh, part of the promotion for this a little bit. But, um, then there's a couple things too. So what you pointed out is the, the service essentially is what you're calling hourly API scaling, um, and it's for CPG businesses.

[00:03:17] Again, uh, CPG, consumer packaged goods, what we're referring to specifically here is, uh, primarily like things like supplements or it can be like food and bev too, right? So

[00:03:27] Joy: Gonna be skincare. Yeah. Anything that has good LTV.

[00:03:31] Richard: and yeah. So, um, so that's what we mean by CPG businesses, so this is specifically for those.

[00:03:37] But talk to me a little bit about what hourly API scaling is. Like what is, what is the strategy?

[00:03:43] Joy: Okay, so if you see this research, so basically I want you to look at a few things. So number one, what are the test parameters? So we are publishing this research which are like how well this API works and what we do and how well that works basically, and why we are so confident that we are literally giving a guarantee on it.

[00:03:56] So number one, we define test parameters. So test parameters were basically the idea is I can go into a particular hour and we can go through and look through the hours that are like really good, and we can actually just force spend into it using the API, which is not available to other people. So we're like, well, the best test parameters for this is how much more money did I spend in that hour that purely came from the API versus what would have the average been?

[00:04:16] So that's basically how we defined the research parameters. After that is we basically looked at the number of actions that we take and how many days we took them, and then we are basically looking at the results. We have three instances here, which are like there are three brands. So there's brand A, where we purely just use the hourly API.

[00:04:30] There's brand B, where we actually improve the evergreen baseline, which we are gonna talk about further. And then we saw if you improve the baseline, which is what we do, and you add the hourly API on top, how well that works. And then we went ahead and we back tested across a huge samples that we have internally to make sure that we actually believe this is like not a one-off thing and it actually works for everyone.

[00:04:48] So if you look at the first business, um, if you... Da, da, da, there it is. So about the data, brand A. So we took one hundred and seventy-seven scaling actions over a window of twenty days. So in the first twenty days of taking this business and putting them onto this hourly API scaling, if you notice, we are spent on a compounding value.

[00:05:04] And you can look at this graph, which is how much money you were going to spend and how much incremental was spent during the APIs, is basically a 30.8% compounding. That means I think they started at the average of about £1400 a day, and they, uh, by the end of the 30 days, actually started spending 3 grand a day because it actually compounds on top of it, which is like, "Hey, we took over.

[00:05:22] You launch your new creatives the way you want to," and then we spent 30% additional compounding value purely from the API, which is great. Like, this is good. Everyone is happy. You double the spend, double the business, uh, everyone is happy. The thing that's more interesting to me is like how can I go and change the baseline also further?

[00:05:38] Which is like it brings us to this concept, which is we, we've talked about this for such a long time, which is like I can open up Statlas, I can look at my trend API, and I, I can look at the trends and I can look at what the industry CAC is. So we basically looked at industry CAC for the second business, and this is basically what I'm interested in.

[00:05:52] Which is if you look at this business, what we did is basically we took their industry average AOVs and CACs, and we basically b- we designed the offer, we did everything, and we basically started bidding that. And when you compound that to the hourly API, their business went through the absolute roof. And there's like trends that shows like the industry CAC, industry AOV, business CAC, business AOV, and you will notice that they're outbidding it.

[00:06:14] And the reason this is so valuable is basically what I'm doing is I'm essentially going to the algorithm and getting so much more inventory. And there's still a limit on that inventory. But the second you become like industry CAC, you're just paying more than everyone else in the industry, you actually get so much more volume that that particular business actually went from, we started, and I think in 30 days they went from $1500 a day in spend

[00:06:37] Richard: Mm-hmm.

[00:06:38] Joy: to 10 grand a day in spend.

[00:06:41] And I think we were like 90 days into this relationship, and yesterday were like 20 grand a day in spend And that's, that's just like if you think about it, how much like this is for the first time. For the longest time at CDC, we have sold value, like we produce the most value, and I think this is the first time we're actually gonna sell speed.

[00:06:52] If you think about that business going from zero to 220k a day and spend is like 600k in basically total spend. In CPG businesses, returning revenue is half of that. That means like it went from a zero-figure business to like a eight-figure business in 90 days. This is like, this is the real value creation.

[00:07:10] And then what we did was we basically took that API, and we took all the triggers that we use, and we basically back tested it on, on 37 other brands. So that's like the third instance, if you notice. They build about, I think, $100 million in annual ad spend, and if we basically back test it, and you can see the table of how much percentage uplift that API will cause.

[00:07:27] And you can look at how many instances, how, how many changes it will take basically over the 30 days, and how many times we will need to make changes. Because if you notice, like for the first brand, it's like 177 changes are needed across 20 days to produce that outcome, uh, on a hourly basis. So basically we, we played it out, and we noticed, I think it is like 24% average uplift, and that's why we are like, "Hey, if, if you as a CPG business come to us and you let us do this for you, we will guarantee you a minimum 20% uplift or you don't have to pay."

[00:07:53] Because we just back tested it, and we've done it for these businesses and like this is like we know it. This works.

[00:07:58] Richard: Yeah. Okay, so let's, let's talk a little bit about... Well, I mean, first off, I wanna kind of highlight some of the numbers here for this second brand that you tested. Again, to reiterate the idea here is both you brought their AOV up using this sort of like offer framework that we've been talking about on previous podcasts with you.

[00:08:15] We built-- You built out a, a set of offers that brought their AOV up above the threshold of sort of like the average CAC for that industry, right? Which is one thing that's, that's super, super crucial. If you're gonna win in the auction, you have to be able to bid as much as everybody else is bidding, right?

[00:08:29] So, okay, so that's step one. Uh, and then, but also here's, here's a, a couple numbers. So you'd, you'd mentioned, um, where they started. So this particular brand was spending $856 a day in April, and as of today or yesterday, they've, they're spending $11,659 a day.

[00:08:49] Joy: I think that's yesterday when I made the, made the research. I think yesterday

[00:08:52] Richard: might be

[00:08:52] Joy: is like 20K

[00:08:54] Richard: That's more like 20K now. Okay. So that's like a 2,000% increase or something insane like that, right? And then all of this is being spent at a 0.9 ROAS, which for context, they had started out, at least according to this report, at 0.49. So their baseline of ROAS doubled as well. So what we're, uh, what we're saying happened here is crazy, right?

[00:09:12] Which is that we doubled efficiency while 200X-ing... Is that right? 200X-ing their spend as

[00:09:20] Joy: number. Yeah, but also, like, the interesting thing is we didn't, we didn't bid less. Like, the CPA did not decrease. It actually increased. So that was the core part. It's like a lot of businesses-- Yeah, this is like, this is baseline. If I want everyone to think about baseline is your offer, landing pages, and creative.

[00:09:37] You should always do that. You should do them weekly. And I'm saying not only will we do that if you want us to, when you put the hourly API scaling on it, it compounds the whole thing to 20%. That means if I spend a million dollars this month on my ad spend, 200K additional will come just from the hourly API.

[00:09:53] And then let's say I launch new ads next month and I make additional 100K in spend, 20% of that will be additional compounding on top. So it's 220% from the hourly API and so on and so forth. That's why this is, like, massive

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[00:11:02] Richard: Okay, so I, I wanna then-- let's, let's be like super, super clear then about, again, what a hourly API scaling is. So, um, I, I'll, I'll just read off like what's in, in the case study because I think this clarifies it a little bit, right? Budgets are moved programmatically and many times a day driven by the account's own delivery is doing hour by hour rather than adjusted by hand once a day.

[00:11:26] We call this hourly API scaling. So the idea here is that what we're doing is automating budget increase, automating scaling basically, and we're able to do that, again, it's in the name, on an hour-by-hour basis. And part of the reason that we're able to do that is because we have access to a meta API that is not widely available, and in fact, who has access to this API?

[00:11:49] Joy: I, I don't know other people who have access to this API. The way this started is like seven months ago, I, I s- met a rep from one of our businesses that was, that was one of the biggest spenders and the fastest-growing accounts in CPG on the entire Facebook ecosystem. And I met this rep and he was like, "Facebook has this special division I did not know about."

[00:12:06] They're like, "We actually take the brands that are the fastest-growing and we do all the work for them." Which was wild. And they're like, "We only take 10 businesses at a time. We only have one headquarters in the entire coun- in the entire world for that kind of businesses, and we only take CPG businesses."

[00:12:18] And I was like, "Okay, so explain to me what you're different," and yada, yada, yada. That's how we got access to this API. So like it's actually done and the only way you actually get access to this is like if you get Meta's managed service, which I don't think people even have heard about this. People don't know about this.

[00:12:33] And the reason it took seven months is actually additionally interesting, which is this is why it's special to us. And I actually believe this, like in our CD-- It's in the blood of people at CDC, and the reason for that is basically I got access to it seven months ago. We played with it. What it needed was a few things.

[00:12:47] Not only it's like special and proprietary and all that stuff, you actually need a media buyer to actually oversee the decision and it can't be a VA. So yes, it's automatic and all that stuff, and we have triggers and we have tech. It took some time to build the tech. It still didn't work as well just because I want a human to oversee it because the exposure is so much.

[00:13:03] It's just like we're 10X-ing the budgets on few hours. Like the reason it's so big uplift is if you notice we're making changes for a few hours. But like you need to understand, if I need to impact the whole month's budget, the changes in those hours need to be very big. So they're like triple, 10 times.

[00:13:16] Like it's-- We're literally adding zeroes in some instances. If that goes wrong, I will lose so much money in the downturn also and that's why I actually need a human to oversee it. So we had to train media buyers on it. We had to train, like we don't actually call them media buyer. We like had to train growth charges on it especially.

[00:13:31] And then the third part was you need to actually understand the heartbeat of the account. Which is like I know when it goes up, when it goes down. There are very few people in the world that do that. And the reason it's in CDC's blood is that's the number one training that all of us have went through.

[00:13:43] Which is like if you think about Taylor's growth map, what it does is every day you open growth map or your growth plan and you're like, "Hey, this is my forecast, this is what actual is." And then you need to make projections which is like I spent whatever I spent at whatever efficiency. I'm gonna open the cap up and I'm gonna predict how much money I'm gonna spend.

[00:13:59] That is the literal exercise I'm doing on an hourly basis. We have been taught this for years, so there's no one actually better than us because we are doing it for years from multiple businesses. We have so many reps. It, it's into the, in the heart of CDC which is like I need to know how much money I can spend when I open the cap up.

[00:14:14] And that's basically why it's special to us. And I just- I think this will revolutionize two things. The reason I've been like-- To back up the claim that I've been saying for such a long time is like it's gonna revolutionize it. The last time this happened is I think you've been around, so you know, you know TubeScience, right?

[00:14:29] Like TubeScience is probably the only business I know that built something similar. So like years ago, they built this and TubeScience basically did it for most value creation for them. So they basically came on to be like TubeScience mafia. So they basically started holding the ad accounts of people hostage and a lot of different things.

[00:14:44] But they basically built this software at Meta, which basically allowed them to get priority on their creatives in the auction, which made them some of the biggest creative agencies in the world. They just won, and they kept charging percent of spend on it. Like it went on to be really big. This, this has only happened once in the past.

[00:14:59] And if you look at their growth and how important that was, like there's no one else. Like freelancers, like just get out of the room. You just can't even compete. Like agencies could not compete with them because that was such a big proprietary, valuable thing to them. The reason this impacts CPG businesses is like let's say, Ursha, you were a CPG brand owner.

[00:15:16] Like and you go around the industry now, you're like:"Hey, I want to find a partner." Depending on what you're optimizing for, if you're optimizing for speed, there actually would no longer be a competition. Because if you are like, "Hey, one of the biggest agencies, which is CDC, is literally guaranteeing 20% uplift," which is like they're gonna take us, and they're gonna guarantee it or we don't have to pay.

[00:15:35] Then you're gonna compare it with any other agency, and what's gonna happen is like there's no value proposition. Number one, other people are not big, as big as us, and there are different reasons why big is actually great. But outside of that, they actually just don't have the ability to promise and guarantee something.

[00:15:49] So that's gonna cause this competition over time, which is like people are gonna fight for that API, and they're gonna find a, the different unique value propositions on why they need to-- Like beating somebody on a guarantee of 20% uplift is so hard, and it's gonna push the industry at least in a good way, which is like we'll need to guarantee results or uplift or there would be just so much competition to actually provide more value.

[00:16:07] So this is like CPG businesses should go on a generational run from this because people who are like, "I don't like agencies," and yada, yada. Like I solve for all of it because I'm just guaranteeing it outright, which is like I'm gonna give you performance or don't pay. That solves for all the hate, every single thing.

[00:16:22] And the reason this solves for this is because we are actually gonna do everything for you, which is like CDC has this idea of extreme accountability, and we can talk about it. But basically, profit engineer came up with this idea, which is-- And this is why like full stack agency didn't work for a long time, which was full stack agencies were like:"Hey, we'll do everything."

[00:16:36] I've never met an agency that does everything good. We didn't used to do everything for a long time. We still don't, and then for this offer, we're especially building it. Because if you think about it, it's like to make somebody do great work everywhere, it's like the carrot and the stick, right? I guess like employees do great work because there are some types of employees that are concerned about not getting fired.

[00:16:55] You can build that into the incentive plan. And then some people will-- Like if they're great people, they're actually not concerned about getting fired because they'll just get a job somewhere else. Building that with an agency was hard because like there's no way you can actually put a carrot or a stick on people because the stick is I will fire you, and that's fine because the agency still captures value in their retainer.

[00:17:14] And the upside is like, we'll pay you a percentage and like the agencies have enterprise clients, so you can't even count how much money they pay. So like that incentive actually never existed. And this solves for it because we have an upside incentive, which is like, I wanna keep you as a customer, but the downside incentive is we actually will refund all the money back.

[00:17:32] So we actually make no money. And I actually believe that is the only way you can hold a third party accountable, is when they have everything on the line as much as you. And then this concern is like, the agency doesn't care about me. They would now because they have everything on the line, and it's gonna force the entire industry to go towards that more and more.

[00:17:47] So I think that's why it's gonna actually be really good for everyone

[00:17:51] Richard: Yeah. No, no, no. Absolutely. I mean, like, the, the incentives are very clear that, like, and I think you called it in your notes, extreme accountability, and that's, that's really what we're embracing here. Like, such a high level of confidence in the ability of, of this thing to do what we say it's gonna do, that we will go ahead and just refund your money if, if it doesn't work out, because we are so strongly believe that it will.

[00:18:11] So, um, let's talk about real quick, like what... Well, go ahead.

[00:18:16] Joy: Yeah, extreme accountability is like there's this story from Taylor, which is like the day I started as a growth strategist, Taylor was like, "Hey, this is, this is how you learn to create value. You go to a business and you say, 'What is your hardest problem?'" Which for CPG business is actually growth because they actually die if they don't grow.

[00:18:29] Like it's actually not profitability for CPG business. It's like your new customer needs to outpace returning customer or your business just goes negatively compounding. It like negatively compounds, and your business dies. So like for them it's like actually new customer acquisition. So Taylor was like, "Put your name on the hardest problem and say, 'Everything is my fault.'"

[00:18:45] And that's what extreme accountability is. So basically, I know there's a person in China supposed to ship out a product. There's a person in the Philippines supposed to send an email. All those people will fail, and it's still my fault. It's not their fault, it's my fault. And because I made the forecast to begin with, so I need to deliver to that.

[00:18:59] And I understand there are a gazillion people involved, and they can all fail, and I still need to make it work. That is what like the core I- that's a CDC core value. That's what core-- Like that's what extreme ownership is. I like that idea so much. I understand why that people hate that idea for most of the time.

[00:19:15] It's just like I, I didn't even do anything. I, I don't interact with this idea or people are like, "I don't interact with the email and they lost, and I-- that's why I lost. Not my fault." But at CDC, Taylor is like, "No, no, no, everything is my fault all the time." So I was like how do I actually solve for it? So like how do I impact all of these things?

[00:19:31] So this is how we built it, which is like I want you to think about this, which is like there's baseline growth, and there's the hourly API that compounds at 20%. So the people who get the most value out of this are the people who can impact the baseline and then compound that thing on a 20%. So baseline is very simple.

[00:19:46] It-- Like and this is how a CPG business owner's mind goes through things. He's like, "I don't know what to do." Which is okay, we have market data. It's literally cheating. It's like if you entered in an auction, you were like, "Everyone is bidding, and I don't know what everyone can bid." And I'm sitting here, I'm like, "Yeah, yeah, but I can look at their bid and tell you."

[00:20:02] That's, that is the only competitive advantage you need, and we are the only people who have it because no one else has so much industry data. Like we literally know what everyone else is bidding. Nobody else does that. So I can actually just tell you what the industry CAC is and that just like you, you cheating, literally cheating.

[00:20:17] There's, there's no other way to cheat in an auction. Then people are like, "Oh yeah, this is great, but how do I make it? I don't know how to make landing pages." We will do that for you. Don't worry about it. They're like, "Great. Then I don't know how to make ads or statics to test this offer." We will do that also for you.

[00:20:31] And they're like, "Okay, then if the thing does work, how do I scale it?" We're like, "You need to whitelist a bunch of content." They're like, "I don't have a bunch of content to whitelist." And this is like I call up our friends, uh, Atif from Refunnel, like incredible guy, and I told him about the vision, which is like we need to literally guarantee results.

[00:20:46] Like it needs to be a person comes to us, and they don't need to do anything, and we can guarantee the outcome. It's like we don't, we don't want them to do anything. We'll still guarantee the result because I can control everything. And he, and he built this thing which is This is why, like, and this is like a plug to Refunnel that they're the best guys ever.

[00:21:02] So what they did is, Refunnel has been around for, I think, few years, and they are the biggest whitelisting platform. So they whitelist ads for every brand you know. And what he did was he went on the backend of Refunnel, and he found the set of influencers that work always. So yes, you can shotgun method give the perks to everyone, and you can basically see like who works, who doesn't work.

[00:21:22] He was like, "No, no, no, I'm gonna find the best influencers that work one, one standard deviation above the mean." So like influencers that work above average. And he took all of them, and he put that into a community. He's like, "Joy, this is yours. The brands that come into this business with you, we will-- they will get Refunnel for free, number one."

[00:21:40] And unlike all these businesses like Tribe and stuff like that, that charge percent of spend or percent of GMV, they wouldn't do that either for the business in this program. And they will a-give access to that community of like those brands that, brands that basically come into this program can post there and get those influencers at scale, and they just know they all work.

[00:21:59] It's like this is, again, cheating. Literally, we are just stacking cheating at this point. So we did that. We built that for whitelisting, and then at this point it's just like, okay, this is great. Like we have s- we have everything we need to scale. Then I want to ensure we have the right ad structures, which is we are literally buying 24/7.

[00:22:13] Like there's gonna be Slack thread, which is gonna fire every hour, which is gonna say, this is the incremental spend in the last hour, and then we are basically gonna reply under it any changes made or not. This is like this is extreme, like attention to detail. This is extreme care, which is like there's, there's-- there will be no doubt that the ad account structure is right or not because we are basically literally looking at it every hour.

[00:22:36] This will also solve for the concern people are like, "I don't think people care, like agencies care about my business." Like we-- like there's no one-- we are looking at your account more often than your employees at this point. It's like nobody actually cares about your business as much as us. And then we also have-- are connected well at bill.com and stuff like that, so we can give you credit lines because most of the CPG businesses need crash conversion cycles.

[00:22:55] It'll be 60 days, 90 days. So we can get you a meta credit line and c-credit card credit line. Like that's fine. Like we have partners, we'll get that sorted. People are concerned about inventory if this works, and we make forecasts are like within a 5% delta. We get that sorted. We got every single thing sorted for the first time, and that's why I'm like extreme accountability is like I can say everything is my fault, and I can fix everything is my fault, and I can have all the stakes on the table as like guarantee I will fix all of them.

[00:23:21] Uh, or just refund. We didn't work, and here's all your money back.

[00:23:24] Richard: Well, no, I mean, I, I think it's, it's clear or it should be clear at this point, like why you were sort of kicking down the doors this morning on Slack saying like, "Hey, we're gonna change the world. Hey, we're gonna change the world. Let's hop on a pod." Because, I mean, I think it's, it's pretty clear, like not only do you have access to-- I mean, just to sort of recap the whole thing, like you-- we have access to a special API that allows us to boost budgets on an hourly basis, sure.

[00:23:46] But we also have the know-how, the industry know-how to increase-- uh, to figure out how to like build a baseline past, uh, the industry CAC, right? Which as you're pointing out is not a number that you have access to, but we do have access to. And of course, we also have

[00:24:01] Joy: And it changes every month and week. That's the other part

[00:24:04] Richard: Yeah. Yeah, and so like we- we have to-- you have to have an agency that is like aware of that at all times. So we have that as well. We'll build all the things that are needed to bring you up to that baseline or past it, and then we'll also give you access to this sort of elite group of influencers who are the best in the world at what they do that we only, only we have access to.

[00:24:24] And then not only that, we also are able to understand all of the like sort of business operational considerations like inventory, cash conversion cycle, that sort of thing. And on top of all that, we're guaranteeing that we're gonna do this for you or your money back, which is unprecedented in the agency space, except maybe for TubeScience used to do that once upon a time.

[00:24:42] I don't remember.

[00:24:43] Joy: But they don't exist anymore. That's the whole point. They

[00:24:45] Richard: just us. So,

[00:24:48] Joy: run, that's, that's the word for it.

[00:24:51] Richard: Okay. So look,

[00:24:52] Joy: people want to also want to know is like if, if what if I have people that are existing in the companies, like I have existing people who make landing pages and create them. Like great, I think the way you should use this is you should get the agency to go and fight the war for you.

[00:25:04] It's like find the things that work. We should be in charge of finding what works because that's where our leverage comes into place, and then once we know the things that work, your job as the internal teammates should be to go and take the things that work and just produce them at scale for a cheaper cost.

[00:25:18] That's what you should be continuously doing with your team, and that's why I think actually they should run side by side, and we should be the pioneers in finding new things, and they should be basically producing more at cheaper costs. Like, that's how it should work actually.

[00:25:30] Richard: Mm-hmm. Um, okay. So let's, uh, then let, let's talk a little bit about like what... So how this, how this is gonna work, right? So this is something you're willing to die for. So who are you willing to die for, right? That's the question. So, um, essentially if, if you're 3 million plus, right, 5 million plus CPG brand,

[00:25:47] Joy: Yeah, yeah, fine

[00:25:47] Richard: you wanna get to nine figures the fastest, and who wouldn't?

[00:25:50] Then, uh, we'll have a link in the show notes, um, to share with you. We'll probably email it out when this comes out as well. Um, and basically what we're gonna have do three so- slots for this invite only. We're gonna invite three CPG brands. We're gonna do this for you, and if we don't do what we say we're gonna do, uh, you'll get your money back.

[00:26:11] So that's how we're gonna start this out. Um,

[00:26:14] Joy: We're also gonna doc...

[00:26:15] Richard: offer?

[00:26:16] Joy: Yeah, I think so people need to go to the application, click on the link, read the case study if you want to apply for it. We look through the data. I'll personally get on calls. For the three slots, we're actually like, it's actually even more, uh, risk, which is two slots get a 20% guarantee, and the third slot actually gets a 40% guarantee.

[00:26:32] And to hold all of us accountable, we're actually gonna post about it on Twitter. So we are gonna start it. I think we're gonna vet applications this month. We'll start probably at the end of this month or the start of next month. We'll document the process to prove that we actually got 20% across all these businesses on Twitter publicly.

[00:26:49] And I'll personally get on every call who applies to this application, and I'll personally be the growth strategist for the first three rounds on this because again, yes, I'll die for it.

[00:26:58] Richard: Okay, cool. Well, if you want Joy Sharma to die for you, all you gotta do is click that link in the show notes, apply, or you can go to commentaryco.com, hit the hire us button, let us know you're interested in this, and we will go ahead and vet those applications over the next little while here. But I think that's gonna do it for us.

[00:27:12] Uh, Joy, anything else you wanna mention?

[00:27:14] Joy: Yeah, that's it

[00:27:16] Richard: Nope. All right, cool. All right. Well, uh, thanks for listening everybody. Again, go apply, go click that link. We would love to see you. And, uh, yeah, that'll do it for us. All right. Take care, everyone.