Common Thread Collective Is Your Ecommerce Profit Partner

At CTC, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.

Latest Insights

26 Predictions for Commerce (Drop the e)

An unfiltered vision of ecommerce in 2026 — covering margin compression, AI-driven execution, social feeds replacing storefronts, dynamic pricing, and the end of legacy ecommerce models.

Ecommerce Trends, Ecommerce Strategy, 2026 Predictions, AI 15 min Read

26 Predictions That Will Reshape Commerce In 2026

In this episode, Taylor and Richard unpack 26 predictions that will reshape commerce in 2026, exploring how AI becomes the foundational layer for shopping, work, creative, media buying, and decision-making itself.

If you’re still planning 2026 with last year’s assumptions, this conversation will challenge everything.

The Ecommerce Playbook Podcast 31 min Listen

The Most Controversial Meta Ads Theories

Media Buying, Meta Ads 34 min watch

Growth is in the Doing

Ecommerce Strategy 5 min read

The Media Buying Flaw Killing Big DTC Brands

Ecommerce Data, Ecommerce Strategy, Media Buying 30 min watch

CFO Summit Replay: Calendar to Cash Flow

In this CFO Summit, Taylor walks through how to connect marketing actions to financial outcomes, combine qualitative planning with quantitative modeling, and create alignment across your finance and marketing teams.

Plot, pivot, and profit with clarity all year long.

Marketing & Finance, Forecasting, Finance 55 min Watch
How to Merchandise Your Ad Account
Redesigning the P&L From A Marketers Point of View
4 Quarter Accounting: The Simple Approach to Profit
The Biggest Mistake Ecommerce Brands Make
Navigating Success Together: The Art of Co-Creating Agreements in Organizational Leadership
Supercharge Your Facebook Ads with AI
Growing Profitability ft. Cherene Aubert of ILIA Beauty

Tactical insights for growing DTC brands

Weekly(ish) guidance from the frontlines. Unsubscribe at any time.

Who We’ve Worked With

Ecommerce Growth Strategies Built for Your Business

  1. Common Thread Collective's library of DIY training and content

    Do it Yourself

    Browse our library of DIY ecommerce training tools, from media buying to business growth.

    Get Data & guides
  2. Access the Common Thread Collective team with an ADmission membership

    Done with You

    Join Admission, our membership community. Get tools and trainings, plus personal access to CTC’s pool of growth experts.

    Join Membership
  3. Expert strategy and tactics from the Common Thread Collective team

    Done for You

    Growth strategy, paid social buying, search, email, SMS, and creative, tailored to your business’ unique needs.

    Hire Us
Insights & Strategies

The Ecommerce Data Your Competitors Don't Have

Common Thread Collective employs a dedicated team of data scientists to conduct comparative analysis on important ecommerce challenges and emerging opportunities.

DTCCI
Direct to Consumer Confidence Index

A real-time view of the macro economic sentiment of your customers

Facebook Revenue Costs: CPM Year-over-Year comparison (Trailing 12 Months)
Ecommerce Overall Store Performance: MER Year-over-Year comparison (Trailing 12 Months)
Google Performance: ROAS Year-over-Year comparison (Trailing 12 Months)
Facebook Conversions: CTR Year-over-Year comparison (Trailing 12 Months)
Facebook Revenue Costs: AOV Year-over-Year comparison (Trailing 12 Months)
Google Revenue Costs: CPA Year-over-Year comparison (Trailing 12 Months)

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