Common Thread Collective Is Your Ecommerce Growth Partner

At CTC, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.

Latest Insights

Leverage Pricing as a Tool for Success

The easiest way to improve gross margin is to raise prices. Unfortunately, things aren't always that simple.

Unlock the power of strategic pricing by optimizing pricing strategies, leveraging price elasticity of demand, mastering strategic inventory management, and empowering marketers with pricing insights.

Bridges Series, Marketing & Finance 40 min Watch
Bridges Ep: 10: Pricing

Lessons from Igloo’s Creative Breakthroughs

From dynamic product feeds to retro static image ads, learn actionable strategies and the importance of intentional branding to elevate your creative marketing game and drive sustainable growth.

Ad Creative, Creative Strategy 9 min Read
Igloo Coolers Dynamic Product Ads

10 Trends Styling DTC Fashion & Apparel

Industry Report 32 min Read

Pet Industry Trends, Growth & Statistics

Industry Report 23 min Read

Beauty & Cosmetics Marketing Statistics

Industry Report 30 min Read

March Madness in Ecommerce: Diving Deep into Meta & Mothers Day

In this episode of the podcast, Taylor is once again joined by the experts behind the State of the Ecommerce Industry Report from the DTC Index. Together, they dive into March industry performance, Mother's Day trends, and consumer confidence metrics across Meta, TikTok, and the ecommerce industry at-large.

Ecommerce Playbook Podcast, DTC Index 33 min Watch
How to Merchandise Your Ad Account
Redesigning the P&L From A Marketers Point of View
How To Scale Ecommerce FB Ads Profitably (3 Strategies + Examples)
The Biggest Mistake Ecommerce Brands Make
Navigating Success Together: The Art of Co-Creating Agreements in Organizational Leadership
Supercharge Your Facebook Ads with AI
Growing Profitability ft. Cherene Aubert of ILIA Beauty

Tactical insights for growing DTC brands

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Who We’ve Worked With

Ecommerce Growth Strategies Built for Your Business

  1. Common Thread Collective's library of DIY training and content

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    Browse our library of DIY ecommerce training tools, from media buying to business growth.

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    Done with You

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  3. Expert strategy and tactics from the Common Thread Collective team

    Done for You

    Growth strategy, paid social buying, search, email, SMS, and creative, tailored to your business’ unique needs.

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Insights & Strategies

The Ecommerce Data Your Competitors Don't Have

Common Thread Collective employs a dedicated team of data scientists to conduct comparative analysis on important ecommerce challenges and emerging opportunities.

DTCCI
Direct to Consumer Confidence Index

A real-time view of the macro economic sentiment of your customers

Facebook Revenue Costs: CPM Year-over-Year comparison (Trailing 12 Months)
Ecommerce Overall Store Performance: MER Year-over-Year comparison (Trailing 12 Months)
Google Performance: ROAS Year-over-Year comparison (Trailing 12 Months)
Facebook Conversions: CTR Year-over-Year comparison (Trailing 12 Months)
Facebook Revenue Costs: AOV Year-over-Year comparison (Trailing 12 Months)
Google Revenue Costs: CPA Year-over-Year comparison (Trailing 12 Months)

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