Common Thread Collective Is Your Ecommerce Growth Partner

At CTC, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.

Latest Insights

Get Your 2024 Ecommerce Holiday Marketing Plan

BFCM 2024 stands to be a more condensed and competitive holiday season than ever. 

The secret to a winning holiday strategy in 2024: Break down the rest of the year into seven key peaks, offsetting the expected valley caused by the presidential election.

Ecommerce Strategy, Holiday 2024, BFCM 6 min Read

3 Reasons This Q4 is Different: How to Prepare for the 2024 Holiday Season

In this episode of the podcast, Taylor kicks off our holiday 2024 planning with CTC's VP of Strategy, Luke Austin. Together, they dive into what's shaping up to be a weird, challenging Q4. Listen, as they break down the 3 reasons why this holiday season is so unusual and what you need to win this holiday season.

Ecommerce Playbook Podcast, Strategy & Planning, Holiday 2024, BFCM 22 min Listen
The Ecommerce Playbook Podcast

Pet Industry Trends, Growth & Statistics

Industry Report 23 min Read

How to Hold Every Ad Dollar Accountable

Ecommerce Strategy 12 min Read

61+ Resources to Improve Your Financial Literacy

Marketing & Finance 18 min Read

Watch Our Full Bridges Series from Start to Finish

'Bridges' is an original video series by Common Thread Collective that helps marketers build the connection between their world and finance.

With our latest video, you can now watch the entire 12-episode series here, or on our Youtube channel.

Bridges Series, Ecommerce Strategy, Marketing & Finance 18 min Watch

State of the Industry Report: The Impact of Political Spending on DTC

In this episode, we talk about the influence of political spending on DTC businesses and how the upcoming presidential election could impact advertising costs, consumer behavior, and overall business performance.

DTC Index, Data, Ecommerce Playbook Podcast 40 min Watch

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Insights & Strategies

The Ecommerce Data Your Competitors Don't Have

Common Thread Collective employs a dedicated team of data scientists to conduct comparative analysis on important ecommerce challenges and emerging opportunities.

DTCCI
Direct to Consumer Confidence Index

A real-time view of the macro economic sentiment of your customers

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