This Ad Playbook is Printing Millions for Creators on Meta

The future of Meta ads isn’t polished … it’s personal. And it’s making millions.

In this episode of Taylor Reacts, Taylor Holiday is joined by Adrianne Austin (@adrianneaustin_) and Nick Shackelford (@iamshackelford) to break down the rise of creator ads—and why this new ad playbook is rewriting the Meta rulebook.

Brands used to rely on polished, studio-quality ads and strict “best practices.” But now? Raw, creator-driven content is outperforming everything. And the numbers behind it will shock you.

We dig into:

• Why creator ads are dominating Meta in 2025
• How “rule-breaking” content is beating brand-safe creative
• The strategies brands and creators are using to print millions
• Why this trend is bigger than just UGC—and what it means for ad buying

If you want to understand the ad format that’s taking over Meta, this episode is a must-watch.

Together with …

• FERMÀT - giving brands control over the post-click experience by enabling rapid experimentation with channel-specific storefronts—no designers or developers needed. Build and tailor funnels in minutes across Meta, Email, YouTube, and more.
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