What Really Happens After You Sell (From Founders Who Did)

You sold the dream. Now what …?

In this episode of TaylorReacts, Taylor Holiday sits down with Patrick Coddou (@soundslikecanoe, founder of Supply) and Albert Matheny (@AlbertMatheny, founder of Promix).

Together, they reflect on MVMT, Jake Kassan's exit story, and discuss the founder's dream that everyone chases: Selling their company.

From the outside, selling looks like the ultimate win … financial freedom, validation, the big exit. But what happens after the wire hits?

Patrick and Albert share what life post-sale really feels like:

• The unexpected void when the grind stops
• How identity and purpose shift overnight
• The highs, the lows, and the “WTF do I do now?” moments

They also reflect on the story that defined Ecom 1.0, Jake Kassan’s $100M MVMT exit, and why it inspired so many founders … only for many to discover the reality is more complicated than the dream.

If you’ve ever thought about selling your business, this episode will make you think twice (or at least prepare better).

Together with …

• FERMÀT - giving brands control over the post-click experience by enabling rapid experimentation with channel-specific storefronts—no designers or developers needed. Build and tailor funnels in minutes across Meta, Email, YouTube, and more.
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