9-Figure CMO's Play Smash or Pass on Your Favorite Ads

AI. Big budgets. Bold creative. Some ads nailed it, others … not so much.

In this episode of Taylor Reacts: Smash or Pass?, Taylor Holiday is joined by Krista Dalton (CMO of Tecovas) and Connor MacDonald (CMO of Ridge) to react to some of the most talked-about ads of 2025.

From AI-generated campaigns to high-budget brand plays, they break down which ads actually work … and which ones leave you wondering how they got approved. Along the way, they debate creative risk, brand voice, and what makes an ad stick in today’s scroll-happy world.

This one’s for marketers, founders, and creatives who care about making memorable work … because forgettable is the real enemy.

Watch now and decide for yourself: Smash or Pass?

Together with …

• FERMÀT - giving brands control over the post-click experience by enabling rapid experimentation with channel-specific storefronts—no designers or developers needed. Build and tailor funnels in minutes across Meta, Email, YouTube, and more.
• Dataships - helping ecommerce brands turn privacy compliance into a conversion advantage. Their Consent Management Platform makes it easy to stay GDPR/CCPA compliant — while actually improving your customer experience.