Based or Bullsh*t with Andrew Faris

The internet is full of wild Meta media buying advice … but what actually works?

For our first episode of Taylor Reacts, Taylor Holiday is joined by legendary media buyer Andrew Faris to sift through the most viral Meta takes from gurus, to influencers, to Twitter threads, and more. Together, they separate what’s based from what’s just bad advice … and uncover the real principles that drive performance in today’s complex ad landscape.

Because after hundreds of millions in spend and more than a decade of testing, one truth remains: Meta doesn’t know what result you want—you do. And in a world of ASC, CBO, profit optimization, and incrementality testing, being the human behind the algorithm matters more than ever.

This episode is for entrepreneurs and media buyers who are tired of noise and looking for signal. It’s not about chasing trends … it’s about building conviction in what works.

Watch now to get sharper on your Meta strategy—no gimmicks, just grounded advice.

Together with …

• FERMÀT - giving brands control over the post-click experience by enabling rapid experimentation with channel-specific storefronts—no designers or developers needed. Build and tailor funnels in minutes across Meta, Email, YouTube, and more.