Growth Is in the Doing: How the Prophit System Rebuilds Ecommerce Momentum in 2025
by Taylor Holiday
May. 05 2025
In 2025, most ecommerce brands aren’t stuck because of a lack of ideas. They’re stuck because the muscle of growth has atrophied.
After years of economic volatility, cost-cutting, and survival mode, brands are now looking up … ready to grow again. But growth doesn’t return just because you want it to. Growth returns when your business rebuilds its ability to take massive, consistent action.
At Common Thread Collective, we believe that growth is in the doing … in the volume of actions taken per unit of time. And our Prophit System exists to bring that doing into focus and into rhythm.
This is the heartbeat of growth: daily action driven by a clear financial plan.
Growth Requires Energy — and a System to Focus It
“Growth is a force. It’s energy. And it flows through organizations that press forward with constant pressure.”
— Taylor Holiday, CTC CEO
If there’s one truth we’ve seen play out over a decade of scaling ecommerce brands, it’s this: the businesses that grow are the ones that move with urgency, pace, and repetition. Not because they guess right … but because they show up every single day and execute.
But energy without direction is chaos. That’s why the Prophit System exists: to give structure to your hustle, and purpose to your pace.
The Prophit System: A Framework for Relentless, Profitable Growth
Here’s how the Prophit System turns this philosophy into an actual operating model …
1. Growth Starts with a Financial Plan You Actually Use
Most brands set a revenue goal, then hope they hit it. The Prophit System builds a rolling 12-month forecast tied to product margin, channel performance, and planned marketing moments.
This becomes your daily dashboard — your way to wake up every day and ask:
“Are we ahead or behind plan? What do we need to do to close the gap?”
It creates urgency, not just intention. You don’t just hope for growth … you chase it with action.
2. Volume Before Optimization: Energy Over Elegance
“You don’t get better by thinking harder. You get better by doing more.”
— Ron (Ecomm Twitter)
One of the most powerful insights from the Playbook podcast is that growth is a game of volume. Ron’s brand went from 70 to 400 active ads and saw 4.3x ad spend with lower CAC. Not because every ad was brilliant … but because the volume revealed the winners.
The Prophit System helps you:
- Set clear volume targets for ad creation, emails, and promotions.
- Align performance expectations with each action.
- Identify what’s working — faster — so you can scale with confidence.
We’re not guessing. We’re publishing, testing, and pressing forward constantly.
3. Scale Happens Between the Peaks
“Big campaigns aren’t enough. Growth lives in the in between … the rhythm of daily doing.”
The Prophit System doesn’t just power your hero moments … it builds momentum between them. It helps brands:
- Plan and execute weekly actions that ladder up to monthly goals.
- Monitor spend-to-plan and revenue-to-plan in real time.
- Create a feedback loop between strategy and execution.
Every launch, every ad, every email is part of the machine — not a shot in the dark.
4. Growth Through Product Iteration
“52 product launches. One hit. That’s the game.”
— Sean, Ridge Co-Founder
Whether it’s ads or product, the same principle applies: more shots = more hits. Ridge built its business around launching a new product every week. One of those — Power Banks — hit big and will drive 8 figures in revenue.
The Prophit System gives you the structure to plan, test, and scale new ideas across every function of your business … not just media. You build the muscle for experimentation and the clarity to know when something’s working.
5. Growth Comes From Daily Corrections
“If you don’t catch a problem by May 2, you’ve already lost May.”
The Prophit System gives your team real-time performance visibility. Are we on pace? Are we behind? What actions are we taking today?
It connects daily actions to your financial destination … so the second you’re off course, you can adjust. That’s how you stay in control of growth.
The Growth Equation:
Action + Clarity + Consistency
Whether it’s launching a new SKU, publishing 5 new ads a week, or sending the email you were going to save for later … growth happens when you take more swings, more often, with a clear target in mind.
The Prophit System is your accountability partner for that kind of action.
It’s a system for:
- Turning financial goals into daily tasks.
- Replacing reactivity with rhythm.
- And reigniting your company’s ability to produce at scale.
Ready to Build Again?
If your brand has trimmed the fat, survived the storm, and is ready to grow … you don’t need another idea. You need a system that turns energy into outcomes.
Let’s build that system together.
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