How YouTube Ads Have 10x Growth Potential This Year

Common Thread Collective

by Common Thread Collective

Apr. 23 2025

Most brands are sleeping on YouTube … but we’re betting big.

In this episode of Tactics, we’re kicking off Season 2 with Tony Chopp, VP of Paid Media at Common Thread Collective, to introduce YouTube 10x ... our latest program designed to 10x ad spend on YouTube across our portfolio in 2025.

Why?

Because the data is clear: YouTube is an under-leveraged channel with outsized potential to drive incremental contribution margin when executed correctly.

You’ll learn:

  • Why we believe YouTube is the most profitable frontier in digital ads today
  • How we’re setting up campaigns for clean measurement and attribution
  • What creative formats and structures are working right now
  • How to unlock massive inventory that Meta and TikTok can’t match

If you’re still thinking of YouTube as a brand-only channel, it’s time to rethink. This isn’t just about scaling spend—it’s about scaling profit. Watch now and get ahead of the curve.

Together with …
  • Dataships helps ecommerce brands turn privacy compliance into a conversion advantage. Their Consent Management Platform makes it easy to stay GDPR/CCPA compliant — while actually improving your customer experience.
  • Saral is the simplest way to build and scale your influencer program. Discover creators, manage outreach, and track performance*+ — all in one place.
Common Thread Collective

Common Thread Collective is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for eccomerce leaders and marketers, CTC is committed to helping you do your job better.

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