How to Navigate Meta Ads' Changes in 2025

Most brands treat Meta like it’s stuck in 2022 … but the game has changed.

In this episode of Tactics, Delaney Quinn, Social Director at Common Thread Collective, breaks down our 2025 Guide to Profitable Meta Media Buying — a fresh, performance-driven approach built for today’s evolving algorithm and ad landscape.

Why?

Because with new campaign structures like Advantage+ Sales, updated attribution models, and smarter bidding strategies, incremental revenue is more achievable than ever … if you know how to feed the algorithm right.

You’ll learn:

• Why campaign consolidation and flexibility are unlocking new scale
• How to use Cost Cap and MonROAS together for both volume and value
• When to test 7-day click, 1-day view attribution for low-volume accounts
• How segmentation and creative diversification fuel sustainable growth

If you’re still stuck in old-school media buying, it’s time to evolve.

This isn’t about hacking Meta … it’s about partnering with it to win.

Together with …

• Dataships helps eCommerce brands turn privacy compliance into a conversion advantage. Their Consent Management Platform makes it easy to stay GDPR/CCPA compliant—while actually improving your customer experience.
• Saral is the simplest way to build and scale your influencer program. Discover creators, manage outreach, and track performance—all in one place.