How to Build a Creator Content System for Your Brand

For most accounts, Reels style UGC ads are the most effective ad type for new customer acquisition.

In this episode, we break down the system we use to help brands consistently source and scale high-performing creator content for paid social.

Whether you’re experienced with UGC or testing it for the first time, you’ll walk away with a clear, repeatable process for getting more volume, more efficiently.

Here’s what we cover:

• The Briefing Process – How to ask creators for exactly what you need to drive performance across Meta, TikTok, YouTube Shorts, and more.
• Designing for Scale – The simple content structure that makes your videos platform-agnostic and reusable across placements.
• Proven Examples – A look at how six different brands are using UGC to power their top-performing campaigns.

If you’re serious about scaling your ad account with creator content, this is the blueprint.

Together with …

• Motion is a creative reporting tool built to help your team generate more revenue from your paid social ads.