How Email Connects to Your Monthly Forecast

Most brands treat email like an afterthought … or worse, an untrackable gamble.

At CTC, we believe email should be one of the most predictable revenue drivers in your business.

In this episode of Tactics, Luke Austin, VP of Strategy at Common Thread Collective, breaks down how our team builds clear, measurable, and controllable email plans that generate consistent revenue … without extra spend.

Why?

Because email is one of the few growth channels where you fully control the inputs. Which means with the right plan, you can control the outcomes, too.

You’ll learn:

• Why email deserves its own revenue forecast—not just “nice-to-have” flows
• How to build a pacing model for email sends, revenue per send, and conversion
• What inputs (campaigns, flows, segments) you need to drive predictable outcomes
• How to diagnose when your email performance is off—and course-correct fast

If you’ve ever felt like email is underperforming or flying blind, this episode will show you how to turn it into a reliable engine for growth.

This isn’t just about sending more email … it’s about sending smarter, and building a plan that performs.

Watch now to learn how CTC turns email into a profit center.

Together with …

• Dataships helps eCommerce brands turn privacy compliance into a conversion advantage. Their Consent Management Platform makes it easy to stay GDPR/CCPA compliant—while actually improving your customer experience.
• Saral is the simplest way to build and scale your influencer program. Discover creators, manage outreach, and track performance—all in one place.