How to Spot (and Copy) the Building Blocks of Creator Content

Most brands treat UGC like a creative style … not a strategic ad format.

But at CTC, we believe UGC should be built with the same rigor as any high-performing paid asset.

In this episode of Tactics, Adrian Austin, Director of Creator Content at Common Thread Collective, breaks down the six key components that make creator-led ads actually convert … not just look good.

Why?

Because when UGC hits all six marks, it becomes more than content. It becomes performance creative.

You’ll learn:

• What makes a scroll-stopping hook—and how to build one into every video
• Why authority matters in UGC, and how to establish it fast
• How to clearly communicate your brand’s USP (without sounding scripted)
• The best ways to address customer objections inside creative
• How to incorporate real social proof that feels authentic
• What a strong call to action really looks like in creator content

If you’ve ever run UGC that looked great but didn’t convert, this episode will help you course-correct.

This isn’t just about getting creators on camera. It’s about building UGC with intent, strategy, and performance in mind.

Watch now to learn how CTC creates creator content that actually sells.

Together with …

• Dataships helps eCommerce brands turn privacy compliance into a conversion advantage. Their Consent Management Platform makes it easy to stay GDPR/CCPA compliant—while actually improving your customer experience.
• Saral is the simplest way to build and scale your influencer program. Discover creators, manage outreach, and track performance—all in one place.