How to Create Peaks for Your Ecom Brand Bigger Than Black Friday

Unlock Unlimited Ad Account Growth with Four Peaks Theory.

Why do most ecommerce brands struggle with cash flow, suppressed peaks, and untapped potential during their off-seasons?

Most ecommerce businesses rely on a two-peaks revenue model and, therefore, a two-peaks content calendar.

Twice a year, marketing campaigns spike … usually around Q4 holiday plus one additional gifting moment. Between those marketing spikes lay deep valleys where ad spend, ROAS, and overall growth decline.

But, what if there was a better way?

In this episode, we break down the Four Peaks Theory … a strategic approach to turning revenue valleys into growth moments.

Discover how the best brands plan:

• Alternative Peaks: Create new demand-driving moments like anniversary sales or cultural events.
• Smart Product Releases: Design launches that align with seasonal gaps.
• Limited Editions: Use scarcity and excitement to boost conversions.

Want to learn how to strategically plan your marketing calendar and unlock progressive growth throughout the year? Tune in now!

It’s up to you to raise those valleys during the toughest times of the year with the Four-Peaks theory and an Ecommerce Marketing Calendar built for growth. To make this process easy, we’ve created an ecommerce marketing calendar example.

Build at least four peaks for major moments into your marketing plan for 2025.

Together with …

• Parker offers ecommerce credit and banking services with intelligence.
• Redo offers a free returns & exchanges platform, increases customer confidence, and reduces your refund rates.