This Proven Plan Will Make Your Brand Profit in 2025

Common Thread Collective

by Common Thread Collective

Dec. 12 2024

Struggling to create a reliable plan for your ecommerce business?

In this episode of Sharpen Your Skills , we break down how to build an operating plan that combines financial planning (FP&A) with a comprehensive marketing strategy. Learn how to forecast revenue using proven models like the "Revenue Layer Cake" and align your marketing calendar with financial goals for predictable, profitable growth.

Discover actionable insights, including:

  • How to model returning and new customer revenue
  • The critical role of acquisition efficiency (AMER) in scaling your ad spend
  • Why combining your marketing calendar and financial forecast is a game-changer

Whether you’re a seasoned CEO or just starting out, this step-by-step guide will help you bridge the gap between your current performance and future goals.

Ready to optimize your ecommerce business? Watch now and take your planning to the next level!

As always, stay tuned for more episodes of Sharpen Your Skills as we continue exploring strategies that empower you to grow your ecommerce business. In the meantime, grab our detailed breakdown of the three revenue layers, a sample from our Enterprise Scaling Guide …

Download our breakdown of the three revenue layers.
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Common Thread Collective

Common Thread Collective is the leading source of strategy and insight serving DTC ecommerce businesses. From agency services to educational resources for eccomerce leaders and marketers, CTC is committed to helping you do your job better.

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